Social Media Marketing
Resume:
JACQUELINE PAAT
Powell, OH
*****************@*****.***
www.linkedin.com/in/jacquelinepaat/
PROFILE
I have proven accomplishments in journalism, public relations, marketing, social media coverage, and
enhancing customer engagement. I hold exceptional
writing and interpersonal skills; am deadline-driven, tenacious and successful at thriving in high-pressure environments. I am goal-oriented, driven, and
passionate about advancing my career in the music
industry- specifically marketing and A&R.
EDUCATION
Bachelor of Arts in Communication
University of Arizona, Tucson
08/2016-12/2019
Major in Communication
Minor in Marketing
3.3 GPA
SKILLS
Social media expertise
Online copywriting
Event planning & execution
Public relations
Marketing experience
Communications leadership
Interpersonal Skills
Tactical Skills
Technical Skills
AWARDS
Dean's List Honoree: Summer
2018; Fall 2018; Spring 2019
Academic Distinction: 2018-2019
EXPERIENCE
Junior Publicist
Caren West PR Atlanta, GA 2019 – Present
Successfully led over 425 unique bookings, over 100 debuts, over 170 local acts to over 320,000 patrons
Established West Coast presence on CWPR’s Facebook, Instagram, and Twitter
Created the official Spotify and SoundCloud playlists for all Relentless Beats events and Imagine Music Festival including Arizona’s biggest New Year’s celebration
Social Media/Marketing Coordinator
InXite Health Systems Columbus, OH 2018 – Present
Developed ROI-driven online and social media strategies to drive brand recognition through LinkedIn, Facebook and Twitter
Spearheaded InXite’s Get Involved Campaign targeting influencers and endorsers, and creating blogs and social media content to drive positive feedback and posts to better promote the brand which acquired knowledge in Microsoft and WordPress
Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning which mastered skills in PowerPoint and Excel
Leading Journalist
That Drop Fort Lauderdale, FL 2016 – Present
Written over 105 articles covering previews and review on leading festivals including Life is Beautiful, Imagine Music Festival, and Lollapalooza
Coordinated and published over 30 exclusive interviews with over five of them being GRAMMY-nominated artists including Morgan Page, Adventure Club, Mikky Ekko, Sofi Tukker, and Alan Walker Writer/Publicity Assistant
Prime Social Group Columbus, OH 2015 – 2018
Conceptualized the official PSG blog Life Backstage
Fashioned PSG events including the country’s biggest collegiate music festival and the Midwest’s fastest growing multi-city music festival – Numbers Festival and Breakaway Music Festival
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