Weimin LIANG adbols@r.postjobfree.com 267-***-****

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PROFESSIONAL SUMMARY

• Proficient of machine learning ALGORITHM AND TOOLS (PYTHON & TENSORFLOW), SAS, SPSS, PowerBI and Tableau.

• 10 years experience of quantitative market research and data analysis, project management and business insight.

EDUCATION

Saint Joseph’s University,

Philadelphia, PA, December 2019

Master of Science - Business

Intelligence and Analytics

(GPA: 4.0)

FOSHAN UNIVERSITY,

Foshan, China, June 2005

Bachelor of Economy -

International Economy and Trade

GUANGDONG PEIZHENG

COLLEGE, Guangzhou, China,

June 2003

Associate Degree - International

Trading

WORK EXPERIENCE

Guangdong South China Institute of Intelligence & Design Co.Ltd, Guangzhou, P.R China A big data analysis start-up specializing in retail and real estate industries Senior Research Manager, 10/2014 - 11/2017

Refined the commercial research model by integrating macro economy data, location-based data from mobile operators and consumer opinions from traditional market research to analyze trading areas. The output of the new model is more accurate and delivered faster (from 8 weeks to 5 weeks).

Headed the site research projects, assisting Auchan and local renowned retailers in identifying the business potential of store sites by diagnosing business questions of current stores in 6 key cities. Ipsos China Guangdong Branch, Guangzhou, P.R China Headquarter in FRANCE, the 4th market research company worldwide in 2015 by global research revenue Quantitative Research Manager, 04/2014 - 10/2014

Executed the brand equity project of Café de Coral (HongKong well-known fast food restaurant), which helped reposition its brand image in South China by consumer qualitative and quantitative research with Ipsos toolkits.

Nielsen China Company, Guangzhou, P.R China

Headquarter in USA, the 1st market research company worldwide in 2015 by global research revenue Quantitative Research Manager, 10/2013 - 04/2014

Associated Quantitative Research Manager, 10/2012 - 10/2013

Guided a team of 3 to serve Watsons China (Leader of Personal Care Stores in Mainland China), and helped improve its store service and maintain its brand image and industrial leadership via national annual brand tracking and consumer research.

Completed personal promotion in 1 year (traditionally 2 years in company).

Mentored and supervised 3 subordinates, each of whom were promoted within my term. Kantar-TNS China Company, Guangzhou, P.R China

Headquarter in UK, the 2nd market research company worldwide in 2015 by global research revenue Quantitative Research Manager, 05/2008 - 03/2012

Guided a team of 2 to serve global FMCG manufacturers in China (Mars, J&J, Bausch & Lomb, Kraft, Darlie), and helped enhance its sales and in-store marketing in modern and traditional trade with TNS research toolkits

Weimin LIANG adbols@r.postjobfree.com 267-***-**** Page 2 2

Remodeled a toolkit of in-store display of effectiveness of evaluation in real POINT OF SALES based on the shopper lab analysis module, expanded the analysis application and developed 1 more product line for the business.

SKILL & QUALIFICATION

Elective Course • Python Programming

• Analytics with Machine Learning (Jupyter notebook, Tensorflow, ScikitLearn, Pandas, Numpy, Statsmodels, Seaborn, mlxtend, matplotlib)

• Data Mining (SAS JMP certificated courses),

• Predictive Analytics (SAS EM certificated courses)

• Database Management Theory & Practice (SQL)

• Critical Perform Management (Tableau, PowerBI data visualization) Language Fluent English, Fluent Chinese-Mandarin, Fluent Chinese-Cantonese KEY BA AND MACHINE LEARNING PROJECTS WITHIN 2 YEARS

Independent study – Machine Learning focus

1. D.C UBER travel time prediction: to analyze the travel time of the ride-sourcing services (Uber) from the central Washington D.C. to the given specific destinations by the consideration of the distance, railway/subway and street density in different destination zones (areas) and weather conditions in Python programing environment.

2. Zomato Philadelphia Research: to explore the association between Zomato foodie index and waiting time of UberX in Philadelphia

Course projects

1. TMBD box office prediction: to predict box office of movies from 1925 to 2018 by Regression, Decision tree and Neural Network with SAS EM, based on more than 60 variables 2. Telcom customer churn analysis: A data mining project to predict churn possibility of Telcom customers by Logistic regression with SAS JMP, based on such 20+ variables as profile, payment and usage plan.

3. Tableau course project: https://public.tableau.com/profile/weimin.liang#!/ PUBLICATION

2019 Shokoohyar, S., Sobhani, A., Malhotra, R., Liang, W “Travel Time Prediction in Ride-Sourcing Networks: A Case Study for Machine Learning Applications” Journal of Business Cases and Applications (peer reviewed), U.S, 2019, Vol 26

2019 Shokoohyar, S., Sobhani, A., Liang, W “An Integrated Case for Data Visualization in Python” In preparation

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