Zachary L. Brass

Oceanside, NY, ***** • 516-***-**** • adbofs@r.postjobfree.com • Linkedin.com/in/zachary-brass-3760699 Top Skills

● Development – Ideation; Generate original show concepts internally and with production companies. Lead inter-departmental pitch meetings for new projects. Provide foundational creative guidance for wide spectrum of content, successfully balancing Network objectives while maintaining creative vision.

● Production – Creative execution; Spearhead all phases of content production including reviewing treatments, scripts, casting, and locations. Direct and produce all shoots. Oversee post, providing extensive notes on all rough & fine cuts, creatively producing editors & designers, and meeting all delivery deadlines.

● Branded Integrations – Demonstrated success generating significant revenue from highly innovative broadcast & digital sponsorships/partnerships & integrated marketing campaigns. Create and oversee delivery timeline to track project progression. Liaise across departments securing buy-in & approvals.

● Creative Strategy – Demonstrated success analyzing broadcast ratings, social data, and digital KPI’s and metrics to define actionable insights leading to increased viewership, engagement, and dynamic revenue- generating opportunities for Network properties and IP. Provide sales with creative positioning for pitches. Work Experience

NYXL, NYC

Senior Creative Strategy Consultant 3/2019-08/2019

• Develop digital, social & linear content and live experiences and position for sponsorship and partnership.

• Create compelling, custom pitch materials for target brands reflecting innovative partnership possibilities.

• Define unique value proposition & market alignment utilizing key social and digital metrics.

• Win RFP's and proactively hunt for new branded opportunities. Viacom Media Networks, NYC

Director – Branded Entertainment, Sports 12/2015-02/2019 Senior Producer – Sports and Branded Content Production 1/2014-11/2015 Manager – Sports and Branded Entertainment 1/2013-12/2013

• Leads team that develops and fully produces branded entertainment, key lifestyle and sports broadcasts, long form documentaries, and coverage of national tent-pole events, seen by over 200 million each year.

• Executive in charge of production, overseeing development & creation of all content elements and assets to the highest standards, while maximizing internal and external project resources and budget efficiencies.

• Guide full creative lifespan of multiple projects simultaneously, from ideation through final execution.

• Collaborate across departments to creatively increase ratings and boost revenue based on data & research.

• Review treatments and scripts. Scout locations. Interview production personnel. Cast and book talent.

• Collaborate with all cast and crew, building relationships and trust across hundreds of hours of live TV.

• Point of contact ensuring creative consistency and cohesiveness across all broadcast and digital platforms.

• Attend castings, talent meetings, production meetings to represent Network priorities and troubleshoot.

• Liaise with marketing to target opportunities for integrations across developmental slate and portfolio.

• Lead brainstorms and pitch meetings, generating original content concepts to present to senior executives. Original Media, NYC

Producer, Writer 02/2011-12/2012

• Developed and produced network studio show overseeing all editorial and creative production processes. MLB Network, New Jersey

Freelance Production 01/2011-12/2012

• 2011 Emmy Award winner – Best Studio Production for MLB Tonight. HBO, NYC

Freelance Production 08/2007-12/2010

Education

BFA, New York University – Tisch School of the Arts, New York City, New York 06/2008

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