Marketing Professional
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Valerie Gavoni is an experienced Marketing professional with a demonstrated history in the apparel and footwear consumer goods industry. With a passion for driving purposeful brands' awareness and product sell-through, she increased Reebok's footwear sales, in the Boston market, by 30%, in 2019 alone, generating $360,000 in revenue, exceeding the annual sales target by $120,000. Valuing reliability and integrity, she strives to create a positive, efficient, and rewarding workplace culture. In her downtime, you can find Valerie breaking a sweat at indoor cycling, enjoying a delectable meat and cheese plate, or spending time with her Chiweenie dogs, Chimi & Chico. W
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REEBOK MARKETING REPRESENTATIVE
Reebok International Ltd. March 2016 - September 2019 Created and managed relationships with 200+ key retailers Ensured successful product launches at the retail level by briefing associates on activation plans, reporting product and POP placements, and incentivizing sales Collaborated cross-functionally with Trade Marketing, Sales, CtC and Integrated Marketing to develop conversion-driving activities like market activations, events, collaborations, seeding, and partnership opportunities Supported Sales and Trade Marketing at seasonal key and prospective retailer presentations with by providing consumer and associate market Insights to drive product sell-in, assortment selections, and merchandising programs Designed and implemented retail training for brand, marketing & product Identified opportunities to grow door productivity Analyzed market trends and competitive landscape to enhance NAM marketing tools GLOBAL PR APPRENTICE
Reebok International Ltd. Sept 2015 - March 2016 Coordinated brand initiatives and PR programs to generate media coverage Crafted stories behind the brand and products to drive conversation Established close-knit working relationships with business units and agency partners to create integrated marketing and PR plans Empowered PR counterparts across global markets to utilize seasonal toolkits Investigated trends and opportunities to authentically insert Reebok, its assets and its products into the cultural conversation
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P: 774-***-****
E: **********@*.***.***
www.linkedin.com/in/valeriegavoni/
Brand Positioning
Budgeting
Competitor Analysis
Consumer Behavior
Market Research
Product Marketing
Storytelling
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Adaptability
Creativity
Critical thinking
Desire to learn
Motivating
Problem solving
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M A R K E T I N G P R O F E S S I O N A L
B.A. Media Communications
Roger Williams University 2015
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