Executive producer/ head of studio/ news and branded content

Audrey Latman Gruber

NYC 917-***-**** https://www.linkedin.com/in/audreygruber *********@*****.***

Exceptional and award-winning communications professional with 15+ years of journalism, public relations and marketing communications experience producing multifaceted campaigns to elevate awareness in healthcare, consumer, business, nonprofits, and corporate communications. Proven ability to organize and lead strategic, creative, and collaborative external and internal communications to grow an organization’s visibility. Proven track record of high performance and consistent results in both creative and business outcomes Dynamic writer, problem solver, relationship builder, digital content creator, project manager, social media strategist and team player.

Professional Experience

513 BOWIE LLC, New York, NY 2014 - Present

Executive Producer

Advise executives at Comcast internal communications, LX-TV, NBC and others to create and execute production management plans, media training, department restructures, digital strategy, talent development, as well as executive produced programming, including large live events, game shows, interviews, and documentary shows. For linear, digital and streaming platforms.

•Created successful original programming for Comcast’s internal channel that increased employee engagement with Human Resources and C-suite executives; collaborated on restructure of production facilities to address 50% sustainable increase in production needs.

•Assessed production and editorial department at LX-TV at NBC and created new infrastructure, improving alignment with core mission, increasing output, and enhancing editorial.

•Produced and created original productions for corporate, linear, and digital clients that attained high ratings and / or successful messaging.

•Partnered with multiple non-profits, including SATO Project, Council for Responsible Genetics, and others, creating both video and article digital messaging that elevated brands and increased cause visibility.

•Consulted with personal clients on media training and talent coaching, enabling each to present optimal messaging both on camera and in boardroom settings.

SPECTRUM NETWORKS AT CHARTER COMMUNICATIONS, New York, NY 2016 - 2019

Executive Producer and Head of Original News Production and Development

Recruited by EVP to lead strategic programming and build high-performance management and production teams. Managed $4M budget and hired and managed content staff of over 40 fulltime persons. Launched original programming team and produced award-winning weekly arts and culture show, monthly newsmagazine, hyperlocal investigative documentaries and live town halls. Developed and executed digital programming strategy and content for department.

•Increased first-year market ratings 23% to 55% by creating new programming and content strategy, increasing consumer social engagement 18% - 46%.

•Created 3 national vertical content units for daily distribution (medical, consumer, business / explainers), cutting overall station costs by 10%.

•Created 6-figure collaborative sponsorship opportunities for live events with corporate clients, including Nordstrom and Broadway League, for live events like Tony Awards red carpet coverage.

AWARDS: 6 Emmy Awards, 12 Emmy nominations, 1 Edward R. Murrow Award for Best Documentary, and 2 AP Awards

DAILY MAIL.COM, New York, NY 2015 - 2016

Head of Video

Enlisted by CEO of Daily Mail North America to build digital team tasked with driving views and revenue on O&O. Created overall video strategy, including live streaming, original video production plan across all verticals (news, technology, entertainment, health, and lifestyle). Led 20-person US digital team.

•Increased video productivity and views 50%, aggregating and curating 300+ daily videos for world’s largest English language website.

•Developed and executed 4 daily sponsored Facebook live programs, leading to six figure sponsorship deals and 40% engagement rates.

AL JAZEERA AMERICA, New York, NY 2014

Senior Investigative Producer, On Target with Ali Velshi

Selected by SVP of Programming to produce newsworthy investigative specials.

Achieved highest-rated programming on AJAM, which led to both congressional hearings and legislative changes.

FUSE, MADISON SQUARE GARDEN COMPANY, New York, NY 2012 - 2014

Executive Producer, Fuse News

Served as Executive Producer of daily music news program, weekly interview program, one-hour specials and daily news hits. Identified celebrity talent and 50-person staff, built edit suites and managed $14M budget. Defined and implemented digital and social strategy. Created long-form programming and strategy.

•Hired by President of MSG to create and launch daily music news show 12 weeks before launch, which reported increased ratings of over 30% in 12 months.

•Increased audience reach and engagement by 45% in less than 1 year on both linear and digital, generating millions for venue with branded content by partnering with companies like Vitamin Water, Mars, and Trident.

AWARDS: Cable Fax Award

CBS News,, New York, NY 2008 - 2014

Senior Producer, The Early Show

Conceived, managed, and launched 3 specialized units - Consumer / Investigative, Medical, and Business. Created and directed more than 30% of daily broadcast content. Created and implemented digital content and strategy for website

•Conceptualized, proposed, and directed multi-platform integrated marketing on national news show, seamlessly generating over $500M in revenue with companies like Bayer, Unilever, and others.

•Integrated and supervised editing of content across company platforms, including CBS Radio, Digital, and CBS affiliate, ensuring not only promotion of exclusive material but repurposing of material across platforms that maximized story creation and output.

AWARDS: 3 Emmy Nominations

CNN, New York, NY 2005 - 2008

Senior Producer / Producer

Recruited by President of CNN to produce and develop award-winning investigative content.

Created and executed content for program development, Paula Zahn Show, Anderson Cooper 360, and I-Report Special.

AWARDS: Emmy Award, Peabody Award.

NBC, MARK BURNETT PRODUCTIONS, New York, NY 2004 - 2005

Producer, The Apprentice Live Finales 2 and 3

Managed live finales with Donald Trump

ABC News, New York, NY

1999 - 2004

Investigative Producer, 20/20

Produced investigative and consumer reports for Barbara Walters, Lynn Sherr, Jamie Floyd, and Arnold Diaz.

AWARDS: Dupont Award, Emmy nomination, US International Film and Video Festival, Loeb Award Finalist, Genesis Award

Education

Columbia University, New York, NY

MS, Journalism, Broadcast Concentration

Brandeis University, Waltham, MA

BA, American Studies and Sociology Minor, Journalism

Thesis: Rotten Blood: Vampire films as a Metaphor for AIDS

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