Manager Data Analyst

Hamid Bashiri

Meadow Vista, CA

Mobile: 925-***-****

adbhx4@r.postjobfree.com

S U MMARY

Consult with the business to develop reporting strategy and decision support system

Define key performance indicators in business, determine rational and influence factors

Blend data from multiple sources and analyze to tell holistic business stories

Build dashboards, present insights and recommendations to the business team

Strong project management, planning, scope, and delivery

Experience with SQL, performing data query, transformation, and aggregation operations

Experience with Tableau, building visual dashboards to tell compelling stories

Experience with clickstream data analysis, working with Adobe SiteCatalyst, DataWorkbench, Discover, and ReportBuilder

Business –

Statistics (regressions, cluster, hypothesis testing), requirements and scoping, customer analytics, data governance, KPI development, visual reporting

Technical –

Tableau, SQL, Adobe SiteCatalyst, Tag Management, Alteryx, SAS, javaScript, Perl, Unix, Excel VBA

E X P E R I E N C E

FREELANCE CONTRACTOR

DATA ANALYST - DECEMBER 2018 - PRESENT

U.S. BANK (SAN FRANCISCO, CA) FEBRUARY 2016 – NOVEMBER 2018 Omnichannel Data Analyst

U.S. Bank provides full range of financial services, including lending and depository, cash management, capital markets, trust, and investment management services

Engage with business customers to gather and scope analytics requirements

Query, extract, and transform customer data from multiple sources (SQL, Alteryx) for analysis

Build intuitive visuals (Tableau) to tell stories for business leaders to act on

Developed forecasting, regression, and cluster analysis

Work with multiple teams to ensure data integrity and delivery (Jira)

Present findings and insights to the leadership

Maintain library of reports and dashboards

FIRST TECH FEDERAL CREDIT UNION (MT. VIEW, CA) October 2014 – June 2015 Web Analytics Manager

First Tech has over 50 years history in banking, with over 300K members, and is the ninth largest credit union in the nation

Gather technical and business requirements from line of business HAMID BASHIRI

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Implement Adobe Analytics, testing, and targeting platforms

Implement Ensighten tag management platform

Work with multiple teams to ensure efficient and timely delivery (Jira)

Develop reports, dashboards, and present to line of business

Assist product management on Growing Deposits and Consumer Loan campaigns

Develop analytics and personalization practices

Train line of business on analytic best practices WALMART ECOMMERCE (SAN BRUNO, CA) MARCH – OCTOBER 2014 Analytics and Reporting Manager

Walmart eCommerce is the online business unit for Walmart Stores

Gather requirement for the reporting system

Developed a multi-source reporting system (Perl) for the Testing and Optimization team

Built an automated data extraction, validation, and load system to capture test data from Omniture SiteCatalyst, SiteSpect (testing platform), and an internal Hadoop system

Maintained and updated (hourly) dashboards in Tableau server SYMANTEC INC. (MOUNTAIN VEW, CA) SEPTEMBER 2012 – FEBRUARY 2014 Web Analytics Manager

Symantec is a leader in security, asset management, and data archiving

Build reports and dashboards using SiteCatalyst and Discover

Analyzed test data and delivered insights to help optimize Symantec enterprise and SMB business

Build custom Javascript tags to perform non-standard measurement

Manage projects to integrate offline and online data for customer 360 view

Manage two outsourced analysts on reporting and dashboard tasks CISCO SYSTEMS INC. (SUNNYVALE, CA) DECEMBER 2010 – FEBRUARY 2012 Engagement Manager

Cisco Smart Services is leading the industry with innovative support programs that help businesses strengthen their network infrastructure.

Customer-facing technical services implementation and project management

Responsible for success of Smart Net Total Care service delivery in limited availability

Coordinate deployment efforts across multiple teams within Cisco (Jira)

Develop messaging and positioning to communicate value proposition to the field

Develop analytics practices for install base and contract management

Train customers and account management teams to increase adoption and value realization

Partner with account team to ensure highest standard in customer satisfaction WELLS FARGO BANK (SAN FRANCISCO, CA) AUGUST 2010 – DECEMBER 2010 Web Analyst

Wholesale Services Group supports over 36k bank employees delivering financial services to large-asset customers and business

HAMID BASHIRI

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Implemented SiteCatalyst tagging on Wholesale Svc Group Intranet

Consulted with business users for metric requirements and KPIs

Built reports and dashboards to help business identify opportunities with internal application usage and financial analyst’s resource utilization

Merged SC data with Tealeaf to build Executive Dashboard E D U C A T I O N

Cal State University, Northridge

Diablo Valley College – Pleasant Hill, CA (A.A. Lib. Arts) UC Berkeley Extension

Analyst as Internal Consultant

Advance Java, Developing with API

SQL

Oracle DBA

C Programming

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