PRAGATI ANAND

ABOUT ME

A significant record of innovative

success for well-defined marketing, e-

commerce and product management

with the capacity to identify and align

customers’ emerging needs with

products and services.

Uncompromising ethics and strong

communication skills highlight

business-focused value propositions

that leverage competitive advantage

by means of delivering top-quality

services. Expertise in the principles of

marketing, advertising, search engine

optimization and keyword utilization.

Versed in all aspects of marketing

campaigns from concept development

to execution and launch. Adept at

leveraging the power of social media

networks to boost brand loyalty and

visibility.

CONTACT ME

Austin, TX 78732

512-***-****

adbgrr@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Succeeded in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to successful completion.

Developed interpersonal skills having dealt with diversity of professionals, including senior management, vendors, sales teams, PR agencies, ad agencies, and non-profit organizations.

Exceptionally well-organized, with a track record that demonstrates self- motivation, creativity, and initiative to achieve both personal and corporate goals.

Able to establish a team-spirited environment through a positive and proactive leadership style.

Apply innovative inbound and outbound marketing and advertising strategies to increase customer acquisition, penetration and revenue.

Have written and/or prepared numerous in-house documents, including contracts, proposals, marketing plans, advertisements, press releases, and executive correspondence.

Control overall company branding across all marketing collateral in print and electronic formats, including online.

Develop and implement business strategies that increase product awareness, market share and company profitability online through Digital Marketing.

Computer-oriented; proficient with working on Microsoft Suite, Pardot, Mailchimp, Netcore Marketing Cloud, Adobe suite

Co-founder & Marketing Head Biobloom Organic Products Delhi

I co-founded Biobloom, a successful online brand dealing in chemical-free personal care products. This self-funded start up turned profitable within 3 years of operations.

Managing sales and marketing including developing strategic business plans, ensuring overall

profitability, revenue growth, maximum market

penetration, brand awareness, sell-through, and

client satisfaction.

Develop, manage and implement marketing

programs within approved time frames and budget,

ensuring compliance with local regulations and

company policies

Using market Research for Market Gap Analysis,

defined Target Audience, created Business Strategy and established Brand Goals.

Utilized Google Analytics to gather and track website metrics and managed other social media platforms.

Developing, testing and launching 47 new products from scratch which included Product Value

Proposition based on above Market Research,

Product Positioning, Cost Analysis, Value Cycle,

Prototyping/ Sampling, Testing, Launch Plan etc.

Design, coordinate and execute marketing

campaigns for product launches and product

positioning.

Reduce expenses and subsequent Budget Allocation to less than 50% within 2 years, delivering a profitable fiscal year in the 3rd year of operation.

Account Manager Boost Media International Delhi

Supervised post event Data Mining which ultimately resulted in a revenue generation of INR 10 million, equivalent to USD 142,000.

Responsible for appropriately increasing volume

growth, market share and profitability in targeted recycling accounts.

DEC 2013-CURRENT

JUL 2013-NOV 2013

KEY SKILLS

Time management

Digital Marketing Management

Customer Relationship

Business Development

Growth Mindset

E-commerce

CAREER OBJECTIVE

Aspiring towards a marketing or

product development position in a

well-recognized and reputable

organization, where I can grow and

develop into a valued quota-carrying

marketing professional.

PROFESSIONAL SUMMARY

PROFESSIONAL EXPERIENCE

AREAS OF EXPERTISE

Product Management

Strategic Marketing

Product Planning

Operational Planning

Product Development

Product Positioning

Market Research

Competitive Analysis

Forecasting & Growth

Cross-Functional Leadership

Cost-Saving Strategies

Marketing Communications

Sales & Marketing

Team Building

Customer Retention

Project Management

Customer Needs Assessment

Competitive Product Positioning

B2B Sales Growth

Presentation Expertise

Business Development

Brand Management

Data Analytics

ROI, P&L & Balance Sheets

Lead Generation

Campaign Management

PROFESSIONAL EXPERIENCE

Developed and implemented strategic initiatives

designed to optimize the performance of key

accounts.

Achieved business objectives by penetrating new

account with solution and service offerings.

Proactively pursued the development and execution of strategic account plans to ensure achievement of assigned business goals.

Developed, built and nurtured long-term

relationships with key management within the

customer organizations.

Marketing Manager Keselec Schreder Pvt Ltd. Delhi

Delivered one of largest contracts of its time when I signed up with the Delhi Government for sale of

lighting & street furniture before the

Commonwealth Games of 2010, generating a total

revenue of INR 15 million, equivalent to USD

200,000.

Facilitated technology transfer of Automation

system from JV partner in Belgium and led training for the entire sales team in different parts of the country, providing them technical & business

support during sales call.

Signed up 15 customers including Leading Architects and Government Agencies for 3 New Business

Verticals generating a total revenue of INR 20 million, equivalent to almost USD 300,000

Ensured that expenses remained within budgeted

allocations during all Product Development &

Outreach exercises.

Managed product launch of more than 35 products

including catalogue design, technical papers,

outreach & customer awareness initiatives and stock availability of the new range for sales team.

EDUCATIONAL QUALIFICATION

Regional & Technical Head – North Space Hospitals Limited Delhi

Brand Manager Securities International Limited Delhi Design Engineer Keselec Schreder Pvt. Ltd. Faridabad Network Engineer Genesee & Wyoming Inc Rochester, New York

Intern - Network Engineer Oiltanking North America, LLC Houston, Texas

Rochester Institute of Technology, Rochester, NY

Master of Science: Information Technology

Dr. Babasaheb Ambedkar Marathwada University,

Maharashtra, India

Bachelor of Engineering: Electronics & Telecommunication REFERENCE: Available on request

JUL 2008-JUN 2013

NOV 2005-NOV 2007

NOV 2004-OCT 2005

JUL 2003-NOV 2004

SEPT 2001-MAY 2003

OCT 1999-FEB 2000

EDUCATIONAL QUALIFICATION

EXPERIENCE CONTINUE

ADDITIONAL EXPERIENCE

Contact this candidate