Sales Manager

CIFREDO PEREZ JR.

Yonkers NY.

***********@*****.***

Mobile # 917-***-****.

SALES PROFESSIONAL

Business Development ~ Territory Management ~ Business Planning & Execution.

Results driven, polished sales professional with a track record of top notch sales success. Looking for an opportunity in the sales management field. Consistently promoted for delivering optimal sales results.

Bilingual Fluency in Spanish.

PROFESSIONAL EXPERIENCE.

North East Regional Sales Manager. KLASSCO Corp. Houston TX. 8/2019 – Present.

Established, developed, business relationships with prospective and current distributors in the assigned territory.

Identify opportunities with new Distributors within the region and activate sales for Klassco.

Innovation and Strategy: Partner with cross functional teams to discuss new item opportunities, trends in the marketplace, and aligning internal and retailer strategies.

Establishment and maintenance of a geographically based broker network.

Trade analysis and decision making to stay within desired trade spend budget.

Reviewed performance data (financial, sales and activity reports) to monitor and measure productivity, goal progress and activity levels.

Developed clear and effective written proposals/quotations for prospective distributors.

Forecasted and tracked key account metrics.

Organized special events to maximize brand visibility within accounts by promoting specific brands to accounts customer base.

Achieved quarterly/annual budget & goals accountabilities.

Senior Sales Manager NY. Inter-Continental Cigar Corp. Miramar FL 33020 1/18 – 7/2019.

Analyzed and prepared sales performance data by account and style.

Proactively responded to shifts in sales performance and quickly identifies solutions, ensuring all sales targets are achieved and exceeded.

Drove sales and new business to reach and exceed sales targets, focusing on growing “brand right” strategic accounts.

Identified and cultivate new customer relationships

Developed and execute store-by-store strategy to drive sell-in, sell-thru, and new business relationships

Reviewed, support, and boost sales performance at the retail level by conducting regular visits to all specialty stores and Dept. Stores prioritizing as needed.

Identified performance trends, commercial opportunities and threats, and inventory risks.

Partner with Customer Service and Finance to ensure timely shipping of product.

Utilized Customer Engagement techniques, based on territory tobacco law & trends to promote brand awareness.

Territory Sales Manager NY & NJ CG Roxanne. Johnstown, NY 12095 3/17 – 12/17.

Manages and directs all Sales and Trade activities for the CG Roxanne Brands.

Established a Direct volume customer network.

Managed the sales activities of all distributors in the NY/NJ territory.

Net Sales: achieve individual and team/corporate net sales goals.

Sell-through to grocery convenience chain channel and distributors to achieve maximum retail distribution and optimal shelving, pricing and promotional merchandising.

Prepared sales presentations for major chain and national accounts.

Product demonstrations in trade shows participations.

Pursued and monitor entry into the conventional marketplace; following initial entry participated in developing and executing strategy to move forward into select markets based on return on investment initiatives.

Senior Sales Manager NY & NJ. Sunny Delight Beverage Inc. OH. 45242 4/09 – 3/17.

Completed Internal Brand Management for the territories of New York and New Jersey. Ensuring local market sales success and brand awareness.

Assisted distributor sales organization efforts with successful sales management techniques.

Ensured that brand marketing programs initiatives and incentives are executed within the distributor organization.

Managed and control the brand support budget.

Managed point of sale planning, ordering, deployment and inventory management process.

Developed, managed and execute sales and marketing strategies along with the distributor sales organization.

Presented sales programs to major banner and chain accounts to promote volume and distribution.

Developed and implemented incentives and sales goals for distributors (IO’s) and house sales representatives.

Conducted distributor’s Quarterly sales performance reviews to recap brand’s forecast movement. progress.

Recruited, managed, trained, mentored and set sales goals for five Sunny Delight sales representatives.

Main point of communication between Sunny Delight and House distributors.

Made distributors funding Payments on Company’s software.

Identified opportunities and made sales programs at major chain groups.

Senior Sales Manager - Big Geyser Inc. Bronx NY (promoted) 2/05 – 3/09.

Developed and implement sales goals and marketing initiatives in the assigned territory.

Organized special events, tasting to promote brand specific awareness.

Responsible for the sales/distribution of entire Big Geyser portfolio for the Bronx/Upper Manhattan territory.

Managed sales goals objectives for five independent route owners, two Area Sales Managers and two merchandisers.

Responsible for the growth of brands such as: Glaceau/Vitamin Water, Smart Water, Mistic, V8 Splash, Fuze, Honest Tea, Tazo Tea, Campbells, Apple & Eve, Zico, etc.

Education – Lehman College NY.

Bachelor’s Degree in Business Administrations June 2000.

Skills Knowledge and Abilities.

Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines.

Ability to make PPT presentations.

Excellent written and verbal communication skills.

Team building Skills.

Well-organized, detail-oriented, and able to handle a fast-paced work environment

Good interpersonal skills.

Flexible and adaptable, able to change and alter according to changes in projects or business environment

Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers.

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