ELIZABETH
PEÑA
Enabling Revenue Growth
Interests
Social entrepreneurship for women's empowerment
Marathon running
World traveling
Creative writing
Tools Methods
Facilitates sales accelerator programs
Facilitates design thinking initiatives
Sales culture democrazation
Workflow optimization
Product engagement
Jira/Confluence
Salesforce
Tableau
Marketo
Gamesight
Sales Cloud Einstein
Bonus: Native fluency in Spanish
Contacts
415 - 410 - 3124
****.*********@*****.***
linkedin.com/in/elizabethpenalmx
Awards
CSU, Sacramento Honors Graduate
Dec. 2002
Top Regional Sales Associate
April 2003
National Sales Associate Qualifier
Nov 2003
President's Club Qualifier
Feb 2004
Top Regional Sales Associate
April 2004
National Sales Associate Qualifier
Nov 2004
Top Regional Sales Associate
April 2005
E x p e r i e n c e
Senior Revenue Manager, Sales Development Internet Brands San Francisco, CA Dec. 2018 - Present
• Driving revenue growth initiatives, across all SMB verticals, to increase sales and reduce churn by two-fold.
• Managing cross-functional collaboration with Sales, Product and Partner Management to scale the recurring revenue rate.
• Analyze business intelligence to meet profitability KPIs.
• Work with Sales and Operational Leadership to design and manage the execution of an effective strategy that promotes a robust sales pipeline. Regional Manager, Sales Insikt
San Francisco, CA Apr. 2016 - Oct. 2018
• Developed a growing 7-person team towards aggressive monthly quotas for partner engagement and product sales.
• Directing and aligning sales training material and sales performance.
• Implemented strategic sales tools to improve the sales team on- boarding and increase sales team monthly productivity by two-fold.
• Collaborate cross-functionally to deliver product training to retail sales agents.
Founder & Chief Learning Strategist LMX
Berkeley/Mexico City Aug 2013 - 2016
• Led business development strategies and sales initiatives to close clients on international leadership learning programs.
• Developed global strategic alliances with innovative consultancies and academic institutions (e.g. INNCOM in Mexico, THNK in Amsterdam, and i-School at UC Berkeley) to offer learning participants access to innovation ecosystems.
Associate Director of Business Development UC Berkeley Berkeley, CA March 2012 - Aug. 2013
• Delivered a 35-40% single-year growth rate in Open Enrollment program as the primary driver of OE sales, contributing up to $3.5M in sales.
• Spearheaded sales strategies and learning programs in Latin America to position UC Berkeley executive programs competitively in international markets.
Business/Market Development Director Concept Acquisitions Hayward, CA Oct. 2007 - July 2011
• Secured $5M in new investments for territory development of Concept Acquisition-owned brands.
• Represented Concept Acquisitions in investor negotiations generating a 70% closing ratio for new business, investment, and income. Public Relations Executive Moroch & Associates
Sacramento, CA July 2006 - Aug. 2007
• Increased visibility for the McDonald’s brand across, broadcast media, and localized grassroots marketing programs.
Independent Contractor - Marketing Associate Aflac, Inc Sacramento, CA Dec. 2002 - June 2005
• Booked over $1M in sales in two years by developing strategic business proposals targeted to key decision-makers. Worked closely with clients to develop accurate customer organizational roadmaps and identify needs.
E d u c a t i o n
BA in International Business, 2002
California State University, Sacramento (1999-2002) Specialization in Marketing, Minor in Economics
Certificate of International Economics EU, 2006
Universidad de Sevilla (2001-2002)
International Management, Specialization in International Development Certificate of Completion - Behind and Beyond Big Data, 2015 Stanford University (2015)
MBA in International Management, 2006
Middlebury Institute of International Studies, Monterey (2005-2006) Specialization in International Development