Christopher B. Garrity
Chicago, IL 60618
**********@*****.***
Objective:
I am interested in an opportunity to impact an organization by securing new clients and growing incremental revenue from existing clients. An emphasis on new business development coupled with a broad set of selling skills will maximize revenue growth. I would also welcome the opportunity to develop and mentor staff as necessary.
Skills Summary:
Vast experience of successful selling and managing staffs of multi-media advertising platforms with increasing emphasis on digital programs including native/branded content, mobile, video, tablet and out-of-home. Responsible for multi-millions of annual digital revenue with excellent relationships with senior level decision-makers in an array of industries.
Experience:
July 2017-October 2019
Clear Channel Airports
General Manager, Chicago
Chicago, Illinois
Duties as General Manager include overseeing and working with national staff in selling national advertisers into the two Chicago airports. Also, responsible for national advertisers and agencies based in the Midwest in securing share not only for Chicago airports, but for our other national markets such as Atlanta, Seattle, Washington DC and San Francisco airports.
Work cohesively with seven other national sales offices to generate new and incremental business.
Responsible for promoting and selling new digital and large inpact static inventory to existing and new clients.
Secured well over one million dollars in first year.
2016-2017
Where Chicago
Group Publisher
Chicago, Ilinois
As Group Publisher responsible for overseeing all editorial and business aspects of the Where® family of products in the Chicago marketplace. Where® is the world’s premier name in travel publishing. From magazines and books to maps and comprehensive digital content, Where provides travelers everything they need to experience the best of their chosen destination.
Responsible for the publishing of 16 publications yearly along with all associated digital components.
Oversaw a staff of six which includes sales, editorial, marketing, circulation and event planning.
Generated substantial new business from sectors such as restaurants, visitor attractions and retail.
2003-2015
The New York Times Media Company
Advertising Director, Chicago National Sales Office
Chicago, Illinois
Oversaw and managed sales staff covering 11 Midwestern states. Responsible for transitioning the office from one primarily print-focused to one now fluent in the digital space—from selling native/branded content programs and integrated print/digital executions to tablet, mobile and conference sponsorships.
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New business secured from diverse account list; Samsung, Deloitte, The Hartford Insurance Company, Boeing, Microsoft and British Petroleum. Generated million dollar increases from existing accounts including Dell Computer, Bank of America, Crate & Barrel and Allstate.
Responsible for developing and training of staff including the incorporation of selling new product offerings on www.nytimes.com and all digital elements of The Times’ corporate offerings.
2002
The New York Sun
Vice President, Advertising
New York, New York
Involved in the pre-launch work and development of advertising sales strategy for this start-up broadsheet newspaper which debuted April, 2002. Hired sales, production and marketing staffs, created rate cards, collateral materials, and oversaw all advertising sales for the entire first year of publication.
Worked in concert with both senior editorial and circulation staffs to maximize the launch of this daily paper in a very difficult post 9/11 New York City advertising marketplace.
New business included Macy’s, The Wall Street Journal, Miramax and numerous local advertisers from following categories; restaurants, art galleries, theaters, hospitals, political advocacy and health clubs
2000-2001
Small World Media
Vice President, Advertising
New York, NY
Oversaw and managed advertising sales department for this web- based fantasy sports games site. Fantasy games included professional football, baseball, basketball, college basketball and NASCAR.
1995-2000
The New York Times
Group Director, National Sales Offices
Atlanta, Georgia
Responsible for the performance of 35 sales employees from 10 national sales offices throughout the country which generated over $300 million in advertising revenue annually, with most years reflecting double digit increases.
1986-1995
The New York Times
Account Manager
New York, NY
1984-1986
Harris Lanier Corporation
New York, NY
1982-1984
Professional Football
Played professional football for the Washington Redskins of the National Football League and the Washington Federals and New Jersey Generals of the United States Football League.
Education:
Bachelor of Arts 1982
The College of William & Mary
Williamsburg, VA.