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Senior Product Manager

Shoham, Central District, Israel
January 15, 2020

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Ofer Yavelberg

* ****** ******.

Shoham *******, Israel



Profound understanding of the B2B product life cycle

Customer-centric: Customer empathy, excellent understanding of the market trends and customer needs

Strong leadership: Leading cross-functional teams, understanding what drives them and creating motivation

Executioner: Turning market opportunities into executable strategies and delivered products

Data-driven: Backing up decisions by data analysis, analysts’ reports and customers feedbacks

Experienced Product Manager within the Agile software development framework

Profound technological background in network security, virtualization, public cloud environments and software development

Mastering R&D development processes & methodologies

Proven R&D Management experience and Project Management skills

Highly motivated, passionate, responsible and credible EXPERIENCE

2015-Present Radware Ltd. Israel

Radware is a global leader of application delivery and cyber security solutions for virtual, cloud and software defined data centers.

2016-Present Senior Product Manager, Cloud Services Line of Business Managing the Cloud DDoS Protection Service, Reporting to VP Cloud Product Management

Full ownership of the Cloud DDoS Service offering and pricing strategy

Identify and approach new potential market segments, translated into product strategy

Define a new Go-To-Market for strategic partners and alliances: Cisco, Checkpoint, etc.

Driving the business to increase the Cloud DDoS Service subscriptions growth 2015-2016 Senior Product Manager, Product Management Group Managing Radware’s Management & Monitoring Products, Reporting to Director of Product Management

Full ownership of all Radware’s centralized management, monitoring and analytics product

Defining product roadmap and strategy driven by customers, market analysis and business needs

Propelling the business, promoting value with sales, partners and Professional Services

Work closely with R&D: Transforming the vision into prioritized user stories and product criteria

Be a technical product expert, support & train partners, Sales Engineering and other product stakeholders

Working closely with UI & UX designers, managing UX through concepts and interactive mockups 2013-2015 NICE Systems Ltd. Israel

NICE Systems is the worldwide leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on captured interactions and advanced analytics. Product Manager, Enterprise Multi-Channel Recording Line of Business Managing Connectivity and Unified Communications platforms, Reporting to Director of Product Management

Managing Connectivity and Unified Communications with contact center and telephony vendors: Genesys, Alcatel-Lucent, Aspect Software, Unify (Siemens), NEC, Aastra (Mitel)

Responsible for overall product delivery: Defining product roadmap and strategy, detailed requirements, contact center market analysis & competitive analysis, identifying market trends and customer needs, managing multiple teams and resources

Leading and managing Connectivity, Unified Communications and Recording over NICE Engage Platform, a new key differentiator platform providing a real competitive edge in a market

Working closely with global top customers, gathering requirements into real successful products/features

Working with multiple Scrum / Kanban teams as a Product Owner, Agile framework

Managing the Proactive certification program for contact and center and telephony vendors 2011-2013 ITS Telecom Ltd. Israel

ITS Telecom's Mobile Broadband Access product family provides the at-home, at-office & in the field equipment enabling mobile operators to maximize their networks and enhance service offering. Product Manager, Product Line Management

Managing Line of new platform products, Reporting directly to VP Product Management

Manage the full life cycle of a mobile broadband router line of products. The product line specializes in access via cellular networks to voice and broadband, and contains cellular interfaces in all technologies (LTE/ UMTS/ GSM), fixed-mobile convergence, Wi-Fi, data routing/networking/security features and an IP-PBX.

Marketing to operators globally and in N. America under the Ericsson brand, working with Tier 1 operators

(Verizon, Sprint, T-Mobile)

Deliver product strategy & functional specifications (PRD and detailed requirements), Presentations, training, Product Release Notes and all technical documentation

Take an active part in defining and developing the company's roadmap

Market analysis & competitive analysis

Define the product user interface and management system

Be the product expert and a central focal point, support and train sales/pre-sales force 2009-2011 MaxTech Networks Ltd. Israel

With dynamic ad-hoc networking capabilities that guarantee high-quality voice and broadband data communications, anywhere and anytime, the company provides unprecedented mobile connectivity and coverage. Product Manager, Marketing

Overall responsibility for full Marketing-R&D interface, Reporting directly to VP Marketing

Product Management – Manage the Product Backlog, Deliver product strategy & functional specifications

(MRD, PRD), White papers, Presentations & Product Release notes

Competitive analysis – Translate market requirements into product definition

Lead the product life-cycle including market/technology opportunities analysis, design and development

Product customization & solution management, product revisions management

Highly experienced in Network Layers & Protocols (MAC, Routing, TCP-IP, TETRA, Satellite) 2007-2009 Allot Communications Ltd. Hod-Hasharon, Israel Senior Real-Time Embedded Engineer, Embedded Software group Allot solutions apply deep packet inspection technology by providing network intelligence for managing bandwidth utilization, guarantee QoE and maximize revenue from broadband services.

Development of a new and powerful innovative DPI product, in Real-Time Linux platform

Defining system components, modules and communication layers. Design system architecture

Methodology of Software Requirements and Design (PDR, SRS, SDD)

Multiprocessing and Multithreading architecture based on MIPS64 multi core processor (RMI XLR)

Profound Networking Protocols knowledge (L2-L7)

2003-2007 Extricom Ltd. Tel-Aviv, Israel

Wireless Software Team leader and senior RT Embedded Engineer, Software group, R&D Division. Extricom’s new generation of enterprise WLAN infrastructure, creating a significantly greater bandwidth and coverage than traditional WLANs, seamless mobility with no handoffs and guaranteed performance.

Wi-Fi expert, in charge of full implementation of the 802.11 standard

Mastering MAC and PHY layers, highly experienced in Networks (Ethernet, TCP-IP, UDP)

Mastering Wi-Fi security protocols 802.11i & 802.1x (Radius)

System architecture

Profound knowledge in RF, Atheros chipsets

Low level programming with Linux kernel modules

Multiprocessing ARM architecture based on XSCALE processor 1994-1997 IAF Israel


March 2009 THE INTERDISCIPLINARY CENTER Herzliya, Israel Master of Business Administration, Finance and Marketing June 2003 BEN-GURION UNIVERSITY OF THE NEGEV Beer-Sheva, Israel B.Sc in Communication Systems Engineering

A unique, leading comprehensive program offering a profound knowledge and specialties in Computer Communication Networks and Telecommunication, Network Multimedia Systems, Wireless Communication, Cellular and Satellite Networks.


Mother tongue: Hebrew

Fluency and excellent understating, speaking and writing of English & Spanish

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