ZIYU GU

Phone:617-***-**** Email:adb75j@r.postjobfree.com Address: Falls Church, VA

Experience

iTalk Global Communications McLean, United States Feb.2020-Present Digital Marketing specialist intern

• Cooperated director to conduct Google search and display ads, Instagram Ads, Facebook Ads, Wechat paid media. Built conversion funnels and optimized campaign performance towards KPIs, incl. CTR, CPC and CPA by google analytics and firebase.

• Conducted email remarketing users and MAU by utilizing MIS platform tools (Hubspot) to design Email project workflow.

• Analyzed and report on email campaign results and KPIs, highlighting successes, trends and opportunities. Performed detailed performance analytics on email traffic, including testing many variables (A/B & Multivariate) related to the email campaigns in order to maximize performance and ROI.

• Increase iTalkBB TV Youtube channel views, subscribe by SEO strategies (Google trends, Google tag manager, Tube buddy, Ahrefs). Reached target audience and optimized conversion by conducting Youtube TrueView ads.

• Analyzed iTalkBB TV box users’ portrait by SQL and CRM. Created users’ conversion strategies. LIEPIN OVERSEAS Boston, United States Jun.2019-Sep.201 Digital Marketing Specialist Intern

• Increased website traffic by executing LinkedIn PPC campaigns. Monitored, Collected and analyzed online campaign performance data by utilizing Google Analytics, completed and represented reports once a week.

• Created content and scheduled posts on social media platforms (LinkedIn/Facebook/Twitter/Instagram/Youtube/Wechat/Tik Tok) by utilizing Hootsuite.

• Created Email content to promote new products and maintain user retention via CRM twice a week.

• Grabbed job position info on LIEPIN website by Python crawler, collected and formatted data into a specific format. Analyzed job positions info and resume application info by SQL, completed and visualized analysis result by PPT and Tableau. M.E FITNESS CLUB China Oct.2016-Aug.2018

Co-Founder, Marketing Manager, Sales Manager

• Conducted audience growth by executing paid digital media campaigns across search, social, and programmatic, with attention to company goals, industry best practices, and KPI’s. Paid digital media platforms were Baidu Keywords, Wechat Moment Ads, Tencent Video Ads, etc.

• Led CRM and retention strategies to drive engagement and repeat purchases; collaborate with external partners and digital hub teams to drive email marketing programs to maximize customer lifetime value.

• Monitored and evaluated end-to-end campaign performance, tracked open rates, CTRs, conversion metrics, and revenue. Meituan-Dianping China Mar.2014-Oct.2016

Marketing Manager

• Semi-automated the sales metrics reporting in SQL server and CRM, and analyzed products performance; speeded up the sales team’s KPI reporting cycle by 50%

• Executed market research, identified and analyzed competitors’ techniques and marketing strategies, main competitors were Meituan, Trip Advisor and Yelp, completed and presented research reports monthly.

• Conducted online marketing promotions, such as Baidu SEO, Keywords, Tencent Video Ads, Aqiyi video ads;

• Developed and analyzed consumer demand by analyzing database in CRM, completed monthly marketing reports by PPT and Excel, adjusted marketing strategies and special event campaigns. Education

NORTHEASTERN UNIVERSITY BOSTON, MA Sep.2018-Mar.2020 Master of Science in Project Management (GPA:3.71) SHANGHAI NORMAL UNIVERSITY Shanghai, China Sep.2009-Jun.2013 Bachelor of Electronic and Information Engineering Skills

Data Analytics& Visualization: SQL / Google Analytics / Microsoft Excel / MS Project /Tableau / Python Social Media Management tools: Hootsuite / Hubspot / Salesforce / CRM Online Advertising tools: Google Ads / Facebook Ads / LinkedIn Ads / Instagram Ads / Wechat Moment Language

English (Fluent Speaking and Writing) / Mandarin (Native Speaking) / Cantonese ( Good speaking and Listening)