Graphic Designer Manager

left brain

I am the left brain. I am a critical thinker. A problem solver. I love the familiar.

I make lists. Categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always Always on top of things. A thoughtful and thorough communicator. Realistic. I calculate equations and work the numbers. I am order. I am logic. I know exactly who I am.

I am the right brain. I am creative. right A free spirit. I am brain passionate. Intuitive. Insightful. I am the sound of thunderous laughter. I am taste. The thought outside the box. I am movement. Vivid colour. I am the urge to dance in the rain. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

I am an operations-focused creative strategic leader with a deep foundation in graphic design.

Known for my ability to harness and optimize chaos and creative tension, I have a passion for developing creative solutions that solve problems and realize opportunities. I have spent the past 20 years designing purposeful and inspiring creative that delivers measurable results, with substantial work in the education, not-for-profit, oil and gas, and entertainment sectors; specializing in strategic creative consultation, project management, brand development, print design, and digital asset design. I approach every project as a challenge to design for both visual impact and effective messaging, while paying attention to the details that help build a cohesive, impactful brand.

My highly creative nature is balanced by a grounded realism and

‘get it done’ attitude. Goal-oriented and results-driven, I pursue desired outcomes with a laser-like focus. Along with my strong work ethic, my greatest strength is my ability to keep a cool head and focused approach as I work through any challenges that arise during the creative process. I derive great pride and satisfaction from my ability to implement ideas, and I find joy in the process of creation—with all its ups and downs, twists and turns. I’m a natural organizer with an ability to motivate and inspire others, and I do it all with good humour, tact, and humility.

Sivakamy ‘Siv’ Clayton Creative Leader and Graphic Designer 403-***-**** *******@*****.*** 2bulls.ca/sclayton Creative Project Manager University of Calgary

April 2014 – October 2019

• As part of the central Marketing team, helped to lead the creative strategy and drove process development for national campaigns and countless projects.

• In a ‘branded house’ environment, provided strategic creative counsel to the various faculties and business units, helping to scope and plan complex deliverables within a well-developed brand ecosystem.

• Developed creative workflow processes that promoted communication and collaboration, providing structure to the process and allowing more time to focus on the creative work.

• Implemented systems and technology (creative workflow management, digital asset management), and built reports that provided transparency, clarity of roles and responsibilities, automated project management functions, efficiencies and increased productivity—creating a strong foundation to support growth.

• Managed and led weekly production meetings to proactively identify and resolve project and resourcing risks.

• Acted as an escalation point for client concerns and issues, turning challenges into opportunities to strengthen relationships and build trust.

• Managed multiple vendor and supplier partnerships, working to ensure mutual respect for, and synergy between, process and timelines.

• Supported Dinos Athletics with an audit and consolidation of their marketing materials, created a roll-out plan for upcoming seasons, consulted on the creative direction for the 2019-20 season creative including the coordination and art direction of multiple photoshoots, and designed the Dinos ROAR 2018-19 Year in Review publication.

• Conceptualized, designed and produced numerous collateral that reflect the energy and spirit of the university brand, including the Community Report and the ROAR Year in Review publication.

• Contributed to the successful development and deployment of a multi-faceted $1.3 billion fundraising campaign for the university. Creative Project Manager Scout Communications

July 2013 – February 2014

• Worked closely with all teams—Accounts, Media, Creative and Interactive—in the end-to-end process and successful completion of projects with an overall goal of protecting the financial health of Scout, the timely delivery of projects and enhancing staff morale.

• Collaborated with the Accounts Team on the preparation of marketing recommendations, strategies and actions for clients, helping to effectively meet their objectives.

• Provided innovative and responsible project management and planning with limited resources.

• Sourced and oversaw freelancers and managed relationships with outside vendors and producers.

Creative Director Rileys – Encana Account

May 2011 – March 2012

• Project managed an average of 50 in-house design projects per month, consistently meeting both time and budget constraints.

• Managed the design and production of numerous unique requests for everything from vehicle decals to trade show signage and signage for use at the Calgary Stampede.

• Worked closely with both the Investor Relations and Communications teams to design and produce the Encana Annual Report in a timely manner and significantly under budget.

Senior Graphic Designer Rileys – Cenovus Energy Account February 2010 – April 2011

• Designed and produced the Enterprise Risk Management Practice for both visual impact and consistency across related documents. Flagged inconsistencies in terminology between the submitted text and the published Enterprise Risk Management Policy.

• Instrumental in the rebranding of Cenovus to address colour accuracy and paper availability issues. Recreated the PowerPoint template and completed the brand standards guide to address company-wide brand-related concerns.

Intermediate Graphic Designer Somerset Entertainment September 2003 – August 2009

• Conceptualized and designed numerous albums including an album for Fisher-Price’s new baby line, Precious Planet, which was the

#1 seller the week of release and instrumental in maintaining our Fisher-Price account.

• Assisted with the Reflection’s rebranding project by rebuilding files and establishing brand do’s and don’ts to ensure brand consistency and efficient use of time.

POINTS OF PRIDE

Part of the AMA Higher Ed

Marketing Team of the Year

Part of the University of

Calgary’s Creative Studio, a

UMAD award-winning team

TECHNOLOGY

Expert in Adobe Creative Cloud

(Photoshop, Illustrator, InDesign

and Acrobat Pro)

Proficient in Microsoft Office Suite

(Word, Excel and PowerPoint)

Extensive knowledge of Workfront,

Workfront Proof and Webdam

Comfortable on both Mac

and PC platforms

Online portfolio: 2bulls.ca/sclayton

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