Sales Food Service

Deanna Novarro-Ek

Email: *******@*********.*** Cell Phone: 404-***-****

Demonstrated success driving profitable growth through increasing sales and market share

Motivate, lead and develop sales and operations teams

Expertise with established national brands, startups and new product launches

Scope includes product, services and sponsorship sales, marketing programs and event marketing

Industries include retail, sports and entertainment and home/commercial construction

Distinguished 25+ year career reflecting continual advancement and diversified success

Specialize in creating innovative, dynamic and cost-effective strategies, programs and initiatives to capture new market share and drive positive business results. Proven strengths with all aspects of the business development process including identifying and opening new markets and effectively building new revenue streams. Strong sales success and trusted partnership development through high-dollar sponsorship sales, commercial construction build-outs and strategic B2B sales. Manage people resources including contractors and direct employees. Notable achievement in ever-changing business environments including administrating multi-million budgets on point, successful project and office management and streamlining/improving business processes. Consistent achievement in effective and timely communication and development of long-standing valued client relationships.

Sold over $1 million annually for TurnKey Construction since inception

Generated over $1 million in annual revenue for clients while at the Venture Group

Personal efforts produced top sales of $600,000 annually while at BOMA

Achieved $250,000 in new business in first year of sales at Chicago Wolves

Chief Executive Officer and Co-Founder, TurnKey Construction 2014—2020

Family construction Startup Company delivering quality workmanship through residential and commercial roofing and build-outs throughout the Atlanta area. Provided corporate leadership through disciplined management practices, attention to client needs, on point timelines and budgets and contractor management. Oversaw all operations including business development, accounting, scheduling and human resources

Deanna Ek Page 2

Director of New Business Development, BOMA 2002—2014

Responsible for generating and overseeing all ad revenue for the Building Owners and Management Association, a Chicago-based office and commercial real estate publication. Generated highest sales on record during tenure. Developed new client database from concept to inception including market research and trends. Accomplished 98% client retention.

Director of New Business Development, Venture Group 1998—2002

Managed new business initiatives for this full-service Chicago-based marketing agency specializing in sports and entertainment marketing, sponsorship sales and representation and retail pass-through programs. Key retail accounts included major grocery chain, professional sports teams and retailers. Focused on customized, event-related programs that leveraged trade for manufacturers, drove traffic for retailers, generated incremental add and subscription sales for media and increased ticket sales for professional sports teams.

Senior Account Executive, Chicago Wolves 1997—1998

Generated sponsorship sales and partnership programs for this International Hockey League team. Developed strategic and creative initiatives in media, in-arena presence, hospitality, retail pass-through and traffic driving concepts to maximize advertising and promotional dollars while producing results for key retailers.

Restaurant experience

Worked all aspects of the restaurant for 20 years on and off

Menu knowledge

Up-selling Food service

Efficiency Adapting to change

Added duties

Skills

Restaurant server: Food service at upscale, Italian restaurant. Duties include familiarizing guests with menu and daily specials, accurately recording food and drink orders, running multi-course meals, and tallying bills.

Menu knowledge: Memorize details of daily specials, seasonal menu items and options, as well as rotating craft beer options.

Up-selling: Direct customers to meal add-ons and specialty drinks of perceived value to increase sales.

Success

Quickly learned new seasonal menus by launch dates.

Additional duties as special events/catering server and bartender. Assigned delivery, set up and takedown for smaller parties.

Consistently praised in customer surveys for friendliness and efficiency.

Industry Organizations

Commercial Real Estate for Women (CREW)

Institute of Real Estate Management (IREM)

IFMA (International facilities management association)

BOMA (Building owners & Managers association )

AAA (Atlanta Apartment Association )

CAI (Georgia community association managers )

Community/Personal Achievements

Chamber of Commerce event participation

Networking group participation

Charity event participation

Girls volleyball coach

Girls basketball coach

Fitness and Outdoor activity fanatic

Extensive professional and personal references available upon request

Senior Sales and Business Development Executive

Qualifications Summary

Career Highlights

Career History

Professional Organizations and Community/Personal Achievements

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