Golam M Biswas

adb3jy@r.postjobfree.com • 914-***-**** • linkedin.com/in/golambiswas/

PROFESSIONAL PROFILE

Senior Business Executive with over 20 years business development experience in improving national and regional account partnerships, channel specific growth initiatives, strategic category plans that consistently exceed sales objectives. Exhibits strong leadership, project management, customer relationship and negotiation skills. Proven track record to accomplish company’s goals and objectives through cross- functional collaboration with both large and small teams. Passion for creating a culture founded on integrity, teamwork, accountability and agility; highly adept in leading teams through change. Keen ability to transform data into meaningful and actionable insights. High performer with proven track record of developing a high performance team focused on organizational goals and strategies to achieve superior business results. Signature Qualifications

Leadership Retailer & Supplier Sales

Employee Relations

Business Development

Category Management Marketing Shopper Insights

P&L Responsibility Talent Development Strategic Operations PROFESSIONAL HISTORY

KEURIG DR PEPPER (KDP) – Plano, TX 2012 – 2020

DIRECTOR, CATEGORY MANAGEMENT

Led the national and regional category management team in utilizing strategic and relevant insight for optimal profitability of retail product and category portfolio.

Leadership: Headed the National and Regional Category Management Team of nine associates supporting over $2B in net revenue across beverage categories. Acted as the executive business lead for a rapid continuous improvement lean track that operationalized the national rollout and merchandising strategies for $500MM in growth brands including Bai, Fiji, Body Armor, Core and Neuro

Marketing: Spearheaded increases in KDP space, assortment, and promotional frequency with retailer advantaged category and market share growth; served as Category Management Team advisor for Publix, Wakefern, Meijer, H-E-B, and Speedway. Oversaw the development for all national retail selling initiatives and category selling solution toolkits yielding forty-one consecutive IRI quad periods of carbonated beverage dollar share growth

Business Development: Created “retailer back” organizational process, instituted commercial and cross-functional role sort, led discovery sessions, and established measures of success as an executive member of the Joint Business Planning Task Force

Category Management: Recognized for best in class category management through leadership within the industry by “Progressive Grocer” (2015 and 2017), “Convenience Store News” (2016), The Category Management Association

Shopper Insights: Developed tools, templates, and methodologies that are supported by insights and provide solutions to key category opportunities

Talent Development: Collaborated in the institution of enterprise-wide training, certification, and onboarding development program for all category team members and new hire associates Golam M Biswas ••• Page 2

DR PEPPER SNAPPLE GROUP – Plano, TX 2007 – 2012

CATEGORY MANAGER

Led Customer-Centric Category Management support of Regional Grocery and C&G Chains netting over

$600MM in DPSG revenue.

Leadership: Iimplementing Direct-Store-Delivery category strategies and tactics with key customers utilizing category management principles to drive customers’ initiatives. Led the development and implementation of Joint Business Plans with regional accounts focusing on total company volume, profit and share growth

Marketing: Executed quarterly shopper behavior and category account reviews. Enhanced category and shopper insight competencies of Regional Sales and Marketing Managers with quarterly webinars and internal tool development. Developed and delivered regional sales modules for Dr Pepper Snapple warehouse beverage brands

Category Management: Presented category selling solutions and drove shopper insight in Sales Planning Meetings. Team was recognized for four Best in Class initiatives at National Dr Pepper Snapple Group Category Management Conference

THE GREAT ATLANIC & PACIFIC TEA COMPANY (A&P) – Montvale, NJ 2001 – 2007 NATIONAL CATEGORY MANAGEMENT

Responsible for annual net sales of over $500MM for center store portfolios covering seven different banners throughout the Northeast and Midwest. Owned strategy development on merchandising, assortment, pricing, promotion and supplier management.

Leadership: Managed the relationship between key Manufacturers and Brokers - Kraft, Campbell’s, P&G, General Mills, Coca Cola, Pepsi, Georgia-Pacific, Ocean Spray, Del Monte, Acosta, Cross Mark, Advantage and overseas suppliers

Business Development: Directly managed five Category Buyers and Analysts within assigned categories to obtain sales and profit objectives. Increased ID sales by 4.7% in 2005 and successfully reduced cost of goods by nearly 2.3% in a cost increasing environment

Category Management: Created optimum assortment and pricing strategy to achieve revenue targets and maximize margin contributions of assigned categories. Spearheaded category and shopper insight development in all price pack architecture, assortment, space, and promotional strategy selling material

Sales & Marketing: Implemented weekly marketing program to both incentivize store operators and create merchandising excitement through theme events, seasonal opportunities and supplier tributes through flyer and in-store activities

WALDBAUM’S SUPERMARKET Inc. – Garden City, NY 1997 – 2001 STORE DIRECTOR

Developed and managed retail store operation with annual net sales exceeding $26MM. Trained and maintained a productive team of over 130 staff, including 10 department managers. Demonstrated excellent financial acumen for effective forecasting and budgeting.

Strategic Operations: Increased revenue and profitability by 150% over two years, while concurrently reducing employee turnover to the lowest level in five years

P&L Responsibility: Lead operations on company flagship store resulting in most improved operating P&L contribution in Fiscal Year 2000, Eastern Division EDUCATION

Master of Business Administration – Marketing – Dowling College – Oakdale, NY Bachelor of Science – Engineering – Vaughn College of Aeronautics and Technology – Flushing, NY

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