PATRICIA SALERNO

** ************ ****, **********, ** 02908 · 401-***-**** · adb3ir@r.postjobfree.com

SUMMARY

Marketing Professional with experience in B2B and Retail marketing. Key areas of expertise:

Product Development/Market Research and Launch Negotiation and Communications

Promotional Planning and Vendor Relations Digital Marketing Management

Process Improvement / Best Practices Budget Management

PROFESSIONAL EXPERIENCE

QuickDams - Cumberland, RI Jun 2019 – Present

Inside Sales

Develop relationships with distributors and retailers for flood mitigation product

MetLife - Warwick, RI Jul 2018 – Jun 2019

Senior CSR II - Annuities

Provided customer service to annuity contract holders

Honeywell Safety Products - Smithfield, RI Sep 2017 – Jun 2018

Inside Sales Rep Contractor

Developed relationships with safety footwear retailers, resulting in sales of $900K+ in 9 months

Blue Cross & Blue Shield of RI – Providence, RI Sep 2016 – Dec 2016

Medicare Marketing Manager Contractor

Managed product development for Medicare Annual Enrollment Period

Monitored and maintained CMS compliance

Managed Medicare Part D program in conjunction with 3 other New England Blue Cross/Blue Shield organizations

Beltone Hearing Aid Centers – Warwick, RI Apr 2011 – April 2016

Director of Marketing/ Marketing Manager

Strategized and managed marketing and promotional program for over 100 retail clinics

Developed monthly Marketing plans for each of 4 regions through sales forecasting

Managed and developed content for print direct response marketing (direct mail and newspaper)

Managed SEO through writing website content and developing local PPC search strategy and developing AdWords content and Facebook advertising

Strategized digital marketing tactics through management of Google Analytics

Managed all PR efforts with small agency including social media

Managed department budget including monthly expense reconciliation

Hired and led Marketing support staff

PATRICIA SALERNO – page 2

CVS/Caremark – Woonsocket, RI Dec 2003 - Nov 2010

Advertising Manager – Media

Managed national weekly print media program.

Communicated weekly promotional plan to production teams.

Developed Pay Per Click marketing plan including budget and benchmarks

Negotiated ROP advertising to support acquisition program for cost savings averaging 50% over contracted rates.

Marketing Specialist – Pharmacy Marketing

Developed and executed marketing programs to acquire pharmacy customers.

Planned and implemented targeted and versioned Direct Mail resulting in positive ROI and incremental sales, through cross-functional teams and internal/external agencies.

Managed department expense and margin budgets exceeding $50MM.

Developed and managed performance reporting to upper management for strategic direction.

Executed multi-faceted marketing campaign for large confidential acquisition with components realizing coupon response rates of 5% to 21%, exceeding campaign benchmarks.

EDUCATION

BSBA in Marketing, Northeastern University (Summa cum Laude) 2000

Multimedia Design (Adobe Creative Suite) Certificate, University of Rhode Island 2011

FINRA Series 6 License 2018

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