Manager Marketing

Stanley Goodrich

Public Relations Manager - SYSPRO

Laguna Niguel, CA 92677

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A professional marketer with an outstanding results record in the development and implementation of comprehensive, strategic communications programs for a variety of enterprises. A results-oriented, self-starter skilled at maximizing the use of available resources to accomplish established goals and objectives.

Authorized to work in the US for any employer

Work Experience

Public Relations Manager

SYSPRO - Costa Mesa, CA

1998 to Present

Develop, implement North American marketing program, encompassing advertising and public relations, to create company and brand awareness and position software product in the marketplace. Named Employee of the Month for outstanding press coverage at National Manufacturing Week. Increased press placement by 800%

• Instrumental in securing Microsoft technology awards as well as numerous association and publication awards, including Company of the Year.

• Increased Awareness of SYSPRO to Top 10 in ERP Software Category

• Average article placement - 15 per year

• Typical press release output - 2 per week

Editor-in-Chief

THURMAN MARKETING SERVICES - Aliso Viejo, CA

1992 to 1998

Directed organization and contents, edited releases, submitted articles, wrote original articles and editorials, conducted interviews for industry leading monthly reporting on database trends. Efforts drove up monthly circulation to more than 40,000.

Account Representative

COMMUNICATION SUPPORT SERVICES - Palm Springs, CA

1990 to 1992

Consulted with companies, institutions in the development, implementation of marketing and mar com programs.

Communications Mgr

MCDONNELL DOUGLAS COMPUTER SYS. CO

1981 to 1990

1981 - 1990

(A division of St. Louis-based McDonnell Douglas Corp., MDCSC manufactured and internationally marketed computer systems and related software as total business solutions.) Communications Mgr. -- Conceived, implemented public relations and advertising programs, encompassing media selection, promotional programs, trade shows, collateral, beta site selections, new product intros, press conferences, releases. Wrote/edited company magazine, newsletters, executive speeches, annual report copy. Directed activities of official user group. Created customer videos for use as highly effective sales tools.

Other Marketing Posts: Harris Corp., Western Digital Corp., Fairchild Semiconductor, Signetics Education

MBA

University of California, Berkeley - Berkeley, CA

Life Teaching Credential

Jr. College

Advertising Art

San Francisco Academy of Art

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