POSITION APPLIED FOR:
INNOVATIVE PRODUCT DEVELOPMENT MANAGER
MAY B. ENCABO
KANTAR PHILIPPINES - Worldpanel Division, Senior Account Manager
September 2017 to January, 2020
oSupports the Worldpanel Division and Account Director in meeting the targets of our team through the following:
oDay to day management of assigned accounts by:
Responding to adhoc requests
Being a consultant to client on their research and business questions/objectives
Analyze market and brand trends and provide actionable recommendations to clients
oEnsures high client and team satisfaction.
Ensures good relationship with Operations group for smooth implementation of projects.
Mentors junior associates within the team
Spearheads special projects outside of the usual responsibilities.
INSIGHT ASIA RESEARCH GROUP, Senior Research Manager
October, 2014 to August, 2017
Support the entire Quantitative business process and other business units like Qualitative, as opportunities arise
Help the Research Director achieve the profitability and revenue targets getting new business and retain current accounts
Create proposals and recommend appropriate research design
End to end project management.
Manage clients to ensure that their expectations are met and they are satisfied with our servicing.
THE NIELSEN COMPANY PHILIPPINES, INC
Senior Research Manager – March 2012 to July, 2014
Research Manager – March, 2007 to February, 2012
Senior Research Executive – March, 2004 to February, 2007
Senior Research Manager Responsibilities
Headed the Research Project Management Team (RPM)
oSpearheaded the creation of standard processes in Consumer Insights Quantitative Department and ensured compliance through monitoring and policing.
oParticipates and reports to Consumer Insights management on the progress of the compliance monitoring on a monthly basis then agree on action points to be implemented
oTracks, owns and acts upon relevant Key Performance Indicators’ measurements.
oDrives implementation and ownership of RPM strategy and standards by ensuring that the deliverables are (1) submitted on-time and (2) adheres to project management standards through clear communication between client service and internal operations
oParticipates in key/strategic initiatives in Consumer Insights
oStrategic partner of Client Service and Operations (Field and Data Processing) and Functions (Finance, HR, etc.). This includes building relationship with key stakeholders like the Client Servicing Group business leaders.
oCoordinates on projects especially on strategic and key clients. Trouble shoots if necessary
oCoordinates with Operations Team (Field and Data Processing) on their vendor resource allocations and help in managing difficulties.
oTalent Recruitment and Management
oRecruits new associates for my team and ensures that they will fit in the company’s culture
oMonitor performance of direct reports and help them achieve their individual development plans
oMulti-country and Regional Project Management.
oReviews regional research design to make it applicable to Philippine market
oEnsures that costs for a project is within budget.
oConducts regular Profits and Losses of projects that were done and those that are up for renewal
oParticipates in Sales and Business Development Meetings
Research Manager Responsibilities
Ensures that financial targets for my team and accounts are met by getting new projects, growing small accounts and retaining big accounts
Has handled wide range of client types, from fast-moving categories (FMCG), pharmaceutical, construction materials, electricity and airlines.
Has done different types of researches depending on clients’ business issues and research objectives. Has experience in doing tracking, Usage and Attitude studies (UAIs), Customer Satisfaction, Shopper Studies and Product/Concept Tests.
University of the Philippines, Diliman
Candidate for MA in Communication Research
1998 to 2000
University of Sto Tomas
B.A. in Communication Arts
1991 to 1995
Aurora National Science High School
1987 to 1991