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Manager Account, Research Manager, Consumer Insights Manager

Location:
Quezon City, Philippines
Posted:
February 28, 2020

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Resume:

POSITION APPLIED FOR:

INNOVATIVE PRODUCT DEVELOPMENT MANAGER

PROFILE

MAY B. ENCABO

CONTACT

PHONE:

+632-****-****

+63-917-*******

EMAIL:

adb1a5@r.postjobfree.com

WORK EXPERIENCE

KANTAR PHILIPPINES - Worldpanel Division, Senior Account Manager

September 2017 to January, 2020

Responsibilities

oSupports the Worldpanel Division and Account Director in meeting the targets of our team through the following:

oDay to day management of assigned accounts by:

Responding to adhoc requests

Being a consultant to client on their research and business questions/objectives

Analyze market and brand trends and provide actionable recommendations to clients

oEnsures high client and team satisfaction.

Ensures good relationship with Operations group for smooth implementation of projects.

Mentors junior associates within the team

Spearheads special projects outside of the usual responsibilities.

INSIGHT ASIA RESEARCH GROUP, Senior Research Manager

October, 2014 to August, 2017

Responsibilities

Support the entire Quantitative business process and other business units like Qualitative, as opportunities arise

Help the Research Director achieve the profitability and revenue targets getting new business and retain current accounts

Create proposals and recommend appropriate research design

End to end project management.

Manage clients to ensure that their expectations are met and they are satisfied with our servicing.

THE NIELSEN COMPANY PHILIPPINES, INC

Senior Research Manager – March 2012 to July, 2014

Research Manager – March, 2007 to February, 2012

Senior Research Executive – March, 2004 to February, 2007

Senior Research Manager Responsibilities

Headed the Research Project Management Team (RPM)

oSpearheaded the creation of standard processes in Consumer Insights Quantitative Department and ensured compliance through monitoring and policing.

oParticipates and reports to Consumer Insights management on the progress of the compliance monitoring on a monthly basis then agree on action points to be implemented

oTracks, owns and acts upon relevant Key Performance Indicators’ measurements.

oDrives implementation and ownership of RPM strategy and standards by ensuring that the deliverables are (1) submitted on-time and (2) adheres to project management standards through clear communication between client service and internal operations

oParticipates in key/strategic initiatives in Consumer Insights

oStrategic partner of Client Service and Operations (Field and Data Processing) and Functions (Finance, HR, etc.). This includes building relationship with key stakeholders like the Client Servicing Group business leaders.

oCoordinates on projects especially on strategic and key clients. Trouble shoots if necessary

oCoordinates with Operations Team (Field and Data Processing) on their vendor resource allocations and help in managing difficulties.

oTalent Recruitment and Management

oRecruits new associates for my team and ensures that they will fit in the company’s culture

oMonitor performance of direct reports and help them achieve their individual development plans

oMulti-country and Regional Project Management.

oReviews regional research design to make it applicable to Philippine market

oFinancial Management

oEnsures that costs for a project is within budget.

oConducts regular Profits and Losses of projects that were done and those that are up for renewal

oParticipates in Sales and Business Development Meetings

Research Manager Responsibilities

Ensures that financial targets for my team and accounts are met by getting new projects, growing small accounts and retaining big accounts

Other Experiences

Has handled wide range of client types, from fast-moving categories (FMCG), pharmaceutical, construction materials, electricity and airlines.

Has done different types of researches depending on clients’ business issues and research objectives. Has experience in doing tracking, Usage and Attitude studies (UAIs), Customer Satisfaction, Shopper Studies and Product/Concept Tests.

EDUCATION

University of the Philippines, Diliman

Candidate for MA in Communication Research

1998 to 2000

University of Sto Tomas

B.A. in Communication Arts

1991 to 1995

Aurora National Science High School

1987 to 1991

SKILLS



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