Director of eCommerce
Resume:
DERRICK K. CHAN
************@*****.*** · www.linkedin.com/in/derrickchank
Accomplished eCommerce leader with over 10 years of experience in corporate, mid-size and start-up environments. Proven track record in driving significant revenue growth by combining technical and marketing expertise. Servant leader who inspires high-performing teams, results and innovation. AREAS OF EXPERTISE
• eCommerce Strategy & Execution
• UI/UX, Performance and Stability Optimization
• Omni-channel Strategy and Implementation
• Multi-channel Commerce: Web, App, Amazon,
eBay, Rakuten, Newegg, etc.
• CRM & Marketing Automation
• eCommerce ROI, Forecasting and Analytics
• eCommerce Operations Optimization
• Digital Marketing: SEO/SEM, Social, Email,
Content and Affiliate
EXPERIENCE
APR 2016 – PRESENT
DIRECTOR OF ECOMMERCE, TACO BELL
Recruited by company to transform its eCommerce presences from an MVP solution to a scalable Omni-channel experience.
Key Accomplishments:
• Grew eCommerce sales by 250% and total digital sales from 1% to 9% of total system sales within 3 years.
• Lead a 2-year eCommerce re-platform project which transformed the brand’s digital experience from MVP to an enterprise level scalable Omni-channel solution.
• Initiated and lead local SEO strategy/implementation which resulted in 131% increase in organic traffic and 366% increase in organic eCommerce revenue. JUN 2014 – APR 2016
DIRECTOR OF ECOMMERCE, GOLDEN COMMUNICATIONS
Recruited by this full-service digital agency to grow its eCommerce service business by delivering strategy and expertise to their existing and future clients. Key Accomplishments:
• Supported business development for all eCommerce related projects which resulted in closing 400% more eCommerce deals YOY.
• Expanded the agency’s eCommerce platform expertise to include Magento, Shopify, Amazon and eBay.
• Planned and oversaw eCommerce development projects to ensure the right platform and features were utilized to meet each client’s unique business requirements. 2
APRIL 2013 – JUN 2014
DIRECTOR OF ECOMMERCE, ALLTRADE TOOLS, LLC
Recruited by the company to expand its B2B business to include a B2C online business model without compromising its B2B customer base.
Key Accomplishments:
• Developed comprehensive eCommerce marketing plan to expand across multi-channel marketplaces and websites (www.toolsmithdirect.com) using a flanker brand.
• Implemented and optimized targeted acquisition marketing programs such as SEO, SEM, CSE, email marketing and offers, which increased online sales by 100% YoY.
• Automated B2C order fulfillment processes and optimized shipping logic which resulted in an 80% lower cost of fulfillment.
NOV 2011 – APRIL 2013
DIRECTOR OF ECOMMERCE, CLOVER WIRELESS, LLC.
Recruited by the company to scale its multi-channel eCommerce business and its B2B wholesale business.
Key Accomplishments:
• Grew eCommerce sales by 400% from $400K to $1.6M per month by optimizing its online sales strategy for its digital footprint: website, eBay stores and Amazon account.
• Developed department processes, procedures, KPIs and reporting to ensure optimum performance and exceeding monthly goals.
• Managed product, customer and order databases with a highly custom Salesforce ERP system that integrated with its multi-channel inventory management system. EDUCATION
MAY 2008
BACHELOR OF BUSINESS ADMINISTRATION, MARKETING CONCENTRATION CALIFORNIA STATE UNIVERSITY, FULLERON
TECHNICAL SKILLS
ECOMMERCE: SAP Hybris, Magento, Shopify Plus, Shopify, ASPdotNet Storefront, Volusion, Amazon, ebay, Newegg, Rakuten, Terapeak, Channel Advisor and Certona. DIGITAL MARKETING: YEXT, Vertical Response, Bronto, Act-on, Constant Contact, iContact, Facebook, Twitter, YouTube, Google Analytics, Google Search Console and Google Adwords. MISC. SOFTWARE: MS Word, Excel, PowerPoint, Outlook, Photoshop, InDesign, Dreamweaver, Salesforce, SAP, Microsoft Dynamics (NAV), SiteCore, WordPress, Joomla, JIRA, Confluence & Basecamp.
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