Brand and Marketing Strategist

Canada PR Holder **** – Available to work in Canada from March 2020

SHAILA NAGAR

BRAND & MARKETING STRATEGIST – (Advertising & Integrated Marketing Agency)

Phone: +1-647-***-**** Email: ***********@*****.*** LinkedIn profile: https://www.linkedin.com/in/shailanagar/ 7a74a45b PROFESSIONAL SUMMARY —

• Total 6 years of experience in an integrated Brand & Marketing strategy role

• Currently working as a Brand Strategist handling end-to-end brand and marketing strategy

• Considerable cross-industry experience in brand strategy, creative strategy and omni-channel marketing strategy

(FMCG, architecture, retail, fashion, education, tech, travel, healthcare, auto etc.)

• Some brands: ISRO-Chandrayaan 2, IBI Group, Reliance, Mphasis, Aequs, Sabre, GE Healthcare, Lenovo, Tata Bev, Mahindra, Mercedes, Amazon etc.

• Worked on multiple digitally native and established brands globally SKILLS

• BRAND POSITIONING STRATEGY

• CREATIVE STRATEGY & EXECUTION

• CREATIVE CONTENT WRITING

• DIGITAL MARKETING & SOCIAL MEDIA

STRATEGY

• CAMPAIGN MANAGEMENT

• THOUGHT LEADERSHIP

• COMMUNICATION ROLL-OUT PLANNING

• MARKET RESEARCH, DATA ANALYSIS &

INTERPRETATION

WORK EXPERIENCE

BRAND & MARKETING STRATEGIST, May 2019 - Present

Pink Lemonade – India, Bangalore

• Working as a Strategist on various B2B and B2C brands across different industries - responsible for complete strategy and creative content & brief development across various online & offline touchpoints with measurable KPIs

• Brand & creative strategy: Experience with solely handling 15+ end-to-end branding and creative decisions: brand architecture, positioning, brand name, personality, innovative brand concepts/ narratives and writing unique brand stories and integrated creative execution (copy + design)

• Digital & Offline Marketing Strategy & Planning: Led all medium and long-term communications and campaign roll-out planning and shorter-term engagement strategies aligned with the brand philosophies backed by actuals metrics across relevant ATL & BTL channels

• Market Research, Insight Mining: Experience with leading landscape analysis, competitive analysis, primary research

(facilitate focus groups, interviews, surveys, customer segmentation studies) coupled with generating compelling insights and strategy recommendations

• Digital Marketing & Social Media: Develop and administer the digital strategy and digital marketing campaigns roadmap with complete project execution

• Content Management: Write, proofread and edit content for various branding materials, collaterals and social media posts

• Liaised with internal creative teams and 3rd party vendors to translate strategy into actionable content

• Created and consulted in Pitches (Creative & Copy) communications for new client proposals BRAND MANAGER (Corporate Communications), March 2016 – October 2018 Tech Mahindra – India, Noida

• Developed offline and online brand strategies with end-to-end ownership from conceptualization, implementation, global launch to amplification of brand properties & campaigns

• Successfully developed and launched 4 new brand properties that improved global brand awareness by 30% in 6 months

• Created brand Property TechMNXT that won Best Campaign award at ETBrandEquity awards 2019 and helped win the highest ranked Indian Company by Forbes Digital 100 list 2018

• Front-ended major collaboration projects with big brands across industries

• Created industry best practices marketing strategy plan, creative briefs and refresh plans and liaising with creative agencies for marketing programs and digital marketing

• Created global digital marketing campaigns for customer follow-up & feedback improving engagement rates and CSAT score by 12% in 1 year

• Executed award winning social media campaigns and first-in-the-industry digital branding assets

• Worked directly with CEO & CSO for R&D in Marketing Innovation and art of storytelling

• Design, development and execution of go-to-market (GTM) marketing plans for customized technology solutions and industry verticals or customer segments leading to successful RFP conversion increase by 30% in top 3 verticals MANAGER - CHIEF OF STAFF, May 2014 – March 2016

Tech Mahindra – India, Noida

• Accomplished strategic planning, output analysis & decision making like market research, competitive bench-marking, metrics and result analysis at CEO level

• Planning long & short-term business strategies and representing CEO at key business meetings and manage executive board meetings.

• Strengthened digital channel interventions like social media, digital newsletters etc. to enhance overall brand image and acceptability.

EDUCATION

MBA: Marketing & HR, 2012 - 2014

University of Petroleum and Energy Studies – India, Dehradun Degree in Oil & Gas management with Major in Marketing & Minor in HR Graduated in Top 5 of Class with 86%

B. Tech. (Bachelor of Technology): Electronics & Instrumentation, 2007 - 2011 SRM University – India, Chennai

Graduated with distinction scoring 86.7%

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