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Manager Marketing

Toronto, ON, Canada
December 02, 2019

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VIBHAS BAPAT, 647-***-****)

Senior Consultant, Contract and Freelance

Specializing in:

Business writing, proposal management and marketing communications

Skills & Abilities

Professional writing in information technology sector for:

proposals, marketing communications, corporate communications (internal and external), and channel management


Freelance and Contract Senior Consultant – Marketing & Proposal Management

January 2007 to present

Both full and part-time:

Project and temporary contract/freelance consulting for a variety of public sector and publicly owned technology firms and startups, including, Minacs (now Concentrix), AMD, Dell Canada, iVedha, Cloud Dynamics, Aimetis, RIM (now Blackberry) and others.

Many and varied projects include: End-to-end proposal management and delivery. Authoring and editing of key messages, project plans, official memos, newsletters, website copy and design. Sales collateral development.

Senior Marketing Manager, ATI, AMD

June 2005 to November 2006

Developed and managed integrated advertising campaigns for various AMD business units. Established campaign objectives defined creative platforms, and managed cross-functional teams and agencies. Assisted in the creation and communication of brand strategy for new product launches. Built relationships with business unit target audiences through email marketing, online community development, traditional offline advertising and in-person event marketing and tradeshow support. Led global marketing, creative and development resources, ensuring that teams stayed motivated and focused. Wrote copy and directed design for global advertising and promotional campaigns. Managed business unit specific sections of the web site to ensure accuracy, easy user experience and clear customer support information.

Consultant – Marketing

March 2003 to May 2005

Project and temporary contract/freelance consulting for a variety of publicly owned and startup firms, including Intel, CBC, Absolute Software, iVedha and others.

Many and varied projects included: Major product launch management and co-ordination (Intel mobile Pentium™ processors, and Blackberry Curve™ phone). Technical documentation. Online and offline marketing collateral press releases, case studies, white papers. Trade show and event marketing and support.

Channel Manager, Hummingbird (now OpenText)

January 2002 to February 2003

Managed US-based Large Account Resellers representing millions of dollars in channel revenues. Mentored 4 indirect reports and trained and influenced hundreds of reseller sales representatives to sell Hummingbird software licenses and recommend Humming products.

Progressively senior positions in field marketing and sales Intel Corp.

September 1993 to June 2001

Business Development Manager/Architecture Manager, June 1997 to June 2001: One of the top field marketing positions at Intel, responsible for representing the company and its technologies to senior level I.T. executives to the CIO level; evangelizing Intel products and capabilities and working with the OEM and ISV communities to accelerate customer adoption.

Sr. Retail Specialist, September 1993 to June 1997: Representing Intel to assigned national and international retail accounts; training retail and OEM salespeople on Intel technologies and products; store merchandising and program support.


Saint Mary’s University, Halifax, Nova Scotia

Bachelor of Arts in English and Journalism

McMaster University - Centre for Continuing Education

Advanced Certificate in Program Management

Adobe CC InDesign® Certified

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