Lisa A. Rein
Scottsdale, AZ 85254
aday02@r.postjobfree.com
Employment: Ferrari-Carano Vineyards & Winery, Healdsburg, California 2015-2019 Arizona State Manager
Responsible for both on and off premise channels in regards to the sales and promotion of Ferrari-Carano Vineyards working with SGW&S Teams in executing successful sales programming throughout the state with an increase of 60 percent in sales within a very short time frame. Surpassing each year’s goals for the state of Arizona, my position was eliminated due to the strategic preferences of the company to have only regional managers representing multiple states.
Rein Wine & Spirits Consulting LLC, Scottsdale, Arizona 2011-2015 Owner
Arizona Broker & Consulting Services
I was a Wine Broker in Arizona representing the following wineries: Hahn Family Wines, Arel Group of Italy (Candoni, Carletto & Tenuta Polvaro Estates), Cline Cellars (Including Cline Sister Imports & Jacuzzi Vineyards), and Master Sommelier Emmanuel Kemiji Brands (Miura Vineyards & Clos Pissarra Winery of Spain). All of these wineries are aligned with SW&SAZ Distributing. Since I had been a SW&SAZ Wine Manager, I was therefore entrusted to manage and grow these highly successful brands. I also consult for restaurants, corporate wine 101 events and contribute my time to charitable wine & food events. Row Eleven Winery, San Rafael, California 2007-2011 Southwest Regional Sales Manager
This breakout brand started in 2002 and I was their primary sales agent for the Southwest Region. Having represented their wines as a SW&SAZ sales representative and Wine Manager, the winemaker of Row 11, Richard De Los Reyes, thought I would be a perfect fit to represent them on a larger scale to move the Brand forward. The major driving areas which were most productive were Phoenix/Scottsdale Metro and Las Vegas. My concentrated focus was high profile wine by the glass placements to move a significant amount of cases in a short period of time and held these placements until my elected departure of the company. Southern Wine & Spirits of Arizona 2003-2006
I was a Wine Manager responsible for direct sales of seven high-profile accounts and for supervision of 600 Team Accounts. I was quickly promoted from sales representative to wine manager as a result of my strong sales record, team work, team leadership and overall distributor knowledge and responsibility of position within the company.
Frank-Lin Beverage Mesa, Arizona 2003
Sales Representative
I was the sales representative for the Scottsdale, Northeast Phoenix area concentrating on upscale restaurants.
Quench Distributing Scottsdale, Arizona 2002
Sales Representative
I was the sales representative for the Phoenix Metropolitan area, concentrating on upscale restaurants and AJ’s Fine Food Markets.
Sportsman’s Wine & Spirits Phoenix, Arizona 2001
I was the wine buyer responsible for all special orders at this well-known wine store that specializes in a broad variety of fine wines. I received orders from around the country for wines from all around the world.
Education: Graduate of National Association of Pharmaceutical Sales Representative’s Pharmacology/Pharmaceutical Sales Training Program CNPR number: 659692019 Member of the National Association of Pharmaceutical Sales Representatives Court of Master Sommeliers 2003
Introductory Sommelier Course with invitation to Advanced Course Southern Illinois University, Carbondale, Illinois 1984-1989 B.S. Bachelor of Science, Photojournalism & Psychology References: Ike Basha
Basha’s Corporate Office
Owner
22402 S. Basha Road
Chandler, AZ 85248
Jayson Mead
Basha’s Corporate Office
GM Operations
22402 S. Basha Road
Chandler, AZ 85248
Tim & Kristy Moore
El Chorro
5550 E. Lincoln Drive
Paradise Valley, AZ 85253
Tomaso Maggiore
Tomaso’s on Camelback
3225 E. Camelback Road
Phoenix, AZ 85018
Richard De Los Reyes
Row 11 Winery, Winemaker & Owner
135 Third Street
Suite 100
San Rafael, CA 94901
Bill Williams, VP Brand Manager Fine Wine Division Southern Wine & Spirits of Arizona
2375 South 45th Avenue Phoenix, Arizona 85043