International Trade, Marketing and Communicartion
Resume:
Shriya Ramachandran
Apartment # 2
Maadi Sarayat, Cairo
Ph: +20-120*******
******.**@*****.***
PROFESSIONAL EXPERIENCE
Mar 2014-
July 2019
Trade Commissioner, Infrastructure
High Commission of Canada in India
New Delhi
As the Trade Commissioner, Infrastructure, I provided advice and support to Indian companies doing business in Canada and Canadian companies doing business in India across a wide range of sectors including Transportation, Urban and Social Infrastructure and Construction. My responsibilities also included facilitating bilateral trade and investment between the two countries. I was also responsible for managing Canada’s relationships with International Financial institutions like the Asian Development Bank and the World Bank, and key financial institutions in both India and Canada. I was part of the core team that put together the visit of Hon’ble Prime Minister of Canada Justin Trudeau to India in 2018. My key responsibilities included:
Conferences and Seminars: Organize inbound and outbound trade delegations and business missions focused on the infrastructure sector along specific thematic topics such as Smart Cities, urban infrastructure, infrastructure financing, and transportation to explore opportunities for Canadian companies. Cultivating and maintaining strong working relationships with key local contacts, corporate houses, buyers, distributors, agents, consultants, lawyers and accountants, institutions, NGOs, center and state level government agencies and trade associations. Maintaining a strong local network in Canada among federal and provincial level agencies, universities, industry associations and key organizations. During this period, I recruited firms and led the business delegations to the following events
o Canada-India Technology summit, 2017
o Vibrant Gujarat 2014, 2016
o Big Five Dubai 2016
o ITS World Congress, Montreal 2016
o ICOLD, Ottawa( International Commission of Large Dams), 2019 o Sustainable Hydro Power Conference in partnership with Govt of Nepal in Kathmandu, 2019
Providing advisory services: Advising Indian with investment related to investments in Canada and Canadian companies on the local political and economic context, the general regulatory environment, the trends and evaluation of current and future opportunities. I have also led the preparation of reports on Private-Public Partnerships, Smart Cities, Infrastructure Financing and Transportation.
Coordinating bilateral relationships: Providing coordination support for bilateral MoUs on Rail cooperation and Road Transport cooperation, in order to enhance trade and investment between the India and Canada. Key activities include facilitating knowledge exchange, maintaining contact between Canadian and Indian officials, coordinating working group meetings and the exchange of deliverables, preparing reports on progress and leading missions for specific events.
Coordination with the trade team, regional offices, headquarters, provinces and other government departments: As a “Sector Lead”, coordinating planning for annual sector activities and managing the results including reporting. Coordinating sector specific activities such as advisory work, events, missions, B2B meetings, working with industry associations customized reports, briefing notes and presentations. Developing and maintaining a list of investments by Canadian Financial institutions in India.
Marketing and communication: Developing sector communication strategy, sector specific promotional material and market briefing. Managing social media such as Twitter and LinkedIn for trade promotion.
Investments and R&D: Working closely with the Foreign Direct Investment (FDI); S&T and Innovation teams, along with provincial governments, on investment attraction and innovation partnership initiatives, events and outreach. Organize R&D and STI focused partnership development activities between Canadian and Indian institutes, academia and private sector players.
Familiarity with TCS internal systems and processes: Regular reporting and management of Strategia, Trio, Infobank, Wiki, Budget tool, Horizons. Key Achievements/outcomes
Qualified as a Certified International Trade Professional (CITP) in April 2016
Best Employee Award by Government of Canada for constantly out performing the target and bringing economic benefit to Canada 2018-2019
Spirit Award by the Government of Canada in recognition to improve workplace morale and build team spirit (2016-2017)
Best Employee Award by Government of Canada for Client Relations (2015-2016)
Contributed over 30% of Economic Outcomes to Canada for the 17 -person trade team in North India. (2014-2019)
Rated “Surpassed” the highest rating in professional performance rankings for four years in a row from 2015-2019
Facilitated 15 new Canadian companies to set up operations in India since 2014 and 8 Indian companies to set up operations in Canada since 2014 Mar 2011-
Feb 2014
Marketing and Communication Manager
Cleantech Finland, Finpro (Finnish Trade Centre)
New Delhi
Cleantech Finland is a program instituted by the Finnish Government to promote Finnish Cleantech expertise across the globe. I led the Cleantech Finland Programme in India. My responsibilities were in three major components:
Supporting bilateral trade and investment - deepen the trade and investment engagement between India and Finland through several initiatives
Coordinated Invest in Finland Program in India for sectors such as automotive, cleantech and IT.
As the coordinator for bilateral cooperation agreement between India and Finland, identify opportunities and financial instruments for business and research and development.
Engaged with federal and state level government departments, Industry chambers, other trade commissions, and corporates in India.
Maintained strategic dialogue with key financial institutions in India and Finland for synergizing financing arrangements with cleantech investment opportunities in India. Strategic consulting for internationalization of Finnish SMEs - Finnish SMEs in maximizing opportunities in India by providing a range of business advisory services Clients included direct clients (mostly SMEs and some large enterprises), government funding agencies focusing on Cleantech, Energy and Environment sectors.
Engaged with Finish companies for developing project strategies, competitive benchmarking, opportunity analysis, entry strategies, industry forecasting, business research, partner searches, company establishment, channel development, marketing initiatives.
Achieved excellent client feedback for the research and support work given for setting up operations in India, development of efficient sales channel and partner network.
Co-created the online advisory platform (SOLVED.FI) which brought together experts from around the globe knowledge exchange.
Facilitated/led several reports on opportunity mapping covering Urban Design, Energy, Railways, Entertainment, Hospitals and Chemical Industry. Marketing and communication - enhance brand image of member companies through various the marketing and communication initiatives
Creating, implementing and measuring the success of various media and outreach programs and campaigns
Develop, coordinate and oversee programs, technical assistance and resource materials to assist campaigns in the marketing, communications and positioning of their activities.
Administer the social media platform consisting of Facebook, Twitter and LinkedIn for Cleantech Finland in India.
Sept 2007-
Feb 2011
Research Associate, Sustainable Development Outreach, The Energy and Resources Institute (TERI)
New Delhi
As a research associate with the sustainable development outreach division, I was responsible for: Marketing, communications and events
Part of the core team that conceptualized, managed and executed South Asia’s leading sustainable development gathering – Delhi Sustainable Development Summit (DSDS) for four years from 2008 to 2011 involving over 1000 delegates, eminent speakers including heads of states, ministers and Nobel laureates from across the world.
Increasing awareness of Indian corporates including SMEs on sustainability reporting, CSR and recognizing good practices through the World Business Council for Sustainable Development
(BCSD)
From 2007 to 2011, I was responsible for conceiving and organizing the International Climate Change Exhibition
Organised the High-Level Dialogue on Climate Change in Manila jointly with the Asian Development Bank in 2009 during the ADB Climate and Clean Energy Week in Manila Research
Worked with Multi-lateral agencies like Asian Development Bank, United Nations Environment Program and United Nationals Development Program on projects and research papers related to Climate Change and Sustainability
Jan 2002-
Mar 2003
Customer Relations Officer, Sahara Airlines
New Delhi
Key responsibilities included ground handling at the airport and handling corporate clients. Responsible for passenger facilitation department including special programmes like “If We Delay We Pay”, “On Time Performance”, “Bid and Win – inflight shopping experience”. Other responsibilities included supervision of MIS reports, managing customer queries and preparation of manual for corporate clients and training of new staff. EDUCATION
2016 FORUM FOR INTERNATIONAL TRADE TRAINING, ONTARIO, CANADA Diploma in International Trade
2002 ANNAMALAI UNIVERSITY, NEW DELHI, INDIA
Masters in Social Psychology – Cognitive Behavior, Statistics, Industrial psychology, Research Methods and practical
2001 BHARATIYA VIDYA BHAVAN, NEW DELHI, INDIA
Post graduate diploma in Public Relations – Ranked second in course 2000 UNIVERSITY OF DELHI, NEW DELHI, INDIA
Graduate in Humanities with major in Psychology and English, from Lady Shriram College, University of Delhi – Ranked in the top 5 in college
OTHER RELEVANT INFORMATION
Language
skills
Computer
skills
Publications
,articles,
presentatio
ns
Fluent in English, Hindi and Tamil, French(Beginner)
Proficient in MS Office, including Word, Excel, Powerpoint, Outlook
Demonstrated expertise with social media, including Facebook, LinkedIn, and Twitter;
Strong understanding of common TCS tools and platforms, including TRIO, Strategia, Wiki, Horizons, Budget tracking tool, etc.
Report on Building India’s Smart cities: A Canadian PPP Approach
Article for Ruukki Blog on India’s Urbanisation Parodox
Article for Finpro project site on Bollywood Mania
Report on Environment legislation for industry Chemical in India
21st Century Urban design India report
Extra-
curricular
activities
A professionally trained Bharatanatyam dancer with several years of performing experience;
Enthusiastic long-distance runner. Completed 1 marathon and over a dozen half marathons.
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