Marketing Customer

GREG SEREMETIS

https://www.linkedin.com/in/gregseremetis/ ****.*********@*****.*** • (M) 619-***-**** Highly accomplished leader offering 20+ years of experience designing and implementing effective global B2B, B2C, C2C business strategies to gain market share, strengthen brand leadership positioning, launch new products, and acquire and sustain customer engagement. Industry recognized, results-oriented leader, with proven successes.

Biotech Diagnostics

§ Strategy and vision development for marketplace positioning.

§ Streamlined product offerings for B2B and B2C customer target base.

§ Analysis study of assets, market viability, competitive landscape.

§ Established financial model and KPI’s.

Local Shop Advocacy Network

§ Created a national independent shop network to provide a voice for small business owners.

§ Developed artificial intelligence to match shoppers to shops and reduce endless searching.

§ Formed a baseline systems platform for 30,000 shops, 15 million users, and 120 cities.

§ Targeted Millennial and Gen Z shoppers desiring highly personalized options adjunct to online.

§ Executed beta test to include 1800 participants.

§ Merged spring 2019.

Global Traceability Software Solutions

§ Readied $100M company for acquisition/sale. Company acquired 2017.

§ Reinvented brand vision to position as thought leader. Consideration grew 35%.

§ Expanded pharmaceutical, food, seafood and retail verticals customer base 20%.

§ Implemented product repurposing for multiple markets sectors. Increased revenue 18%.

§ Maximized product capabilities to include AI based patient behaviors. 12% incremental revenue.

§ Oversaw organizational strategy. Mission, budgets, lead executives. Improved efficiency 15%.

§ Established short and long-term goals and objectives with board members and investors.

§ Safeguarded human capital welfare in food and seafood markets. Reduced violations 10%. Shoptipe, Inc. – Founder 2017 - 2019

Frequentz, Inc. – President / CMO 2014 - 2017

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All-inclusive

Leadership

Transformational

Execution

Vision

Steward

Calculated

Risk-Taker

Fiscal

Responsibility

Investor

Relations

Strategic

Planning

Innovative

Solutions

Collaborative

Culture Driver

Technology

Integrator

Key Skills

PharosDx, Inc. – Interim CEO 2019

Pet Supply Retailer

§ Spearheaded enterprise-wide brand marketing strategy. $125M annual budget

§ Led digital transformation converting obsolete Marcom practices. 9% YOY revenue growth.

§ Created smaller format Unleashed brand as an infill strategy. $200+ million annual revenue.

§ Achieved EBITDA +12% driven by efficiency enhancements and cost reduction initiatives.

§ Built a hybrid organization of 85+ person team. 92% Leadership Approval Rating.

§ Re-aligned communications function to garner real-time customer loyalty insights. Net promoter scores increased by 12%, earned media increasing 18% YOY.

§ Crafted community social responsibility programming. 15% new customer acquisition. Multi-National Hospitality Company

§ Increased earned media 15% globally via strategic brand communications and media relations.

§ Directed country specific campaigns to fuel global expansion. Resulted in 6% increased bookings.

§ Developed loyalty programming wrapped around celebrity endorsements, sponsorships and mega partnerships. (Olympics, Grammy’s, VISA, Coca-Cola, Delta). $30M incremental sales.

§ Generated digital media content alternatives, increasing customer loyalty engagement rates 16%.

§ Executed cause-marketing outreach for new market entries. Resulted in 5% increased bookings. Computer Hardware Manufacture

§ Produced a competitively distinct brand strategy supporting $4.1B company revenue.

§ Directed global media campaigns for new market launches. 10% revenue increase.

§ Oversaw $100M Olympic, MLB, NBA, NHL sponsorship investments.

§ Managed a 175-member team increasing average purchase consideration to 18%.

§ Increased marketing development funds from key suppliers (Intel, Microsoft) to $125 million.

§ Designed client retention programs, events, and tradeshows. $70M annual revenue.

§ Led corporate social responsibility efforts and the Gateway Foundation.

§ Sony ArtWalk; Toshiba America, Inc.; Office Depot (Eastman Inc.)

§ BA Communications, College of Arts & Sciences, University of Cincinnati Gateway Computers, Inc. – Senior Director, Brand Experience 2000 - 2006 Hilton Worldwide – Senior Director, Partner & Program Development 2007 - 2008 Additional Professional Experience

Education

Petco, Inc. – VP Marketing / Chief Content Officer 2008 - 2014

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