Digital Advertising Specialist

Dear Index Echange Team,

For the last four years I’ve been working in the digital advertising industry handling everything from building relationships with demand partners and publishers; planning and executing campaigns; monitoring and reporting performance across multiple platforms; and communicating results and opportunities for improvement with all parties involved.

I’ve fallen in love with digital advertising because it takes advantage of my key strengths which are relationship building, critical analysis, creative thinking, and clear communication.

I’m a self-motivated, data-driven, and goal-oriented individual with a thorough understanding of the digital landscape from both a creative and performance based approach. I’d love to put my experience to work for Index Exchange. I look forward to the opportunity to discuss how I can best apply my skills to this role.

Best regards,

Roland.

ROLAND LOWE TECHNICAL ACCOUNT MANAGER

Objective: To advance my career in a position that utilizes my creative and analytic skill set. Summary: With years of experience working to help digital avertisers, and publishers succeed, I appreciate the need to always be available to provide support. I think that my analytic nature, determination, and ability to communicate with different teams will make me an asset to the Index Exchange team as a Technical Account Manager. ROL AND LOWE

TECHNICAL ACCOUNT MANAGER

25 Indian Trail, Toronto, ON phone: 226-***-**** e-mail: ********@*****.*** Rogers Communications

2019 – Present

CEL Trainer

Moneywise.com

2018 – 2019

Digital Advertising Specialist

Honeypot Marketing

2017 – 2018

PPC Advertising Specialist

EXPERIENCE

• Train new hires on offers, company policy, and customer relations

• Educate customers on in-market technical specs, and highlight Rogers’ strengths

• Identify sales opportunities, pitch and upsell to clients

• Onboard new customers, and ensure implementation is a positive experience

• Follow up with dissatisfied clients and ensure conflicts are resolved

• Maintain strict scheduling adherence and achieve all KPIs

• Allocate significant monthly advertising spend, maintaining positive ROI

• Conduct multi-variant testing on creatives to optimize for CTR and Session RPM

• Support sales team in forecasting campaign volumes and performance

• Traffic direct advertiser campaigns focussing on pacing and performance

• Identify, diagnose and solve for underperforming placements and ad units

• Monitor and report on daily, weekly and hourly campaign performance

• Design, execute, and monitor PPC marketing campaigns across multiple networks

• Develop and update PPC strategies for maximum efficiency

• Manage significant monthly advertising spend and maintain an ROI of 75%–150%

• Implement and test landing pages and formulated plans to keep conversions rates consistent

• Perform keyword research and performance estimates for project spend and return

• Test Google Adwords for a high quality score and organize SEM campaign reports

ROL AND LOWE

25 Indian Trail, Toronto, ON phone: 226-***-**** e-mail: ********@*****.*** Sortable

2015 – 2017

Business Development and

Account Management

Independant Consultant

2015 - Present

Graphic Design & Digital Media

Bruce and The Boys Lawn Care

2014

Co-Founder, Site Supervisor

• Generate and maintain top publisher accounts responsible for significant annual recurring revenue

• Coordinate, implement, monitor, and adjust campaigns to meet pacing and KPIs requirements

• Strategize lead generation, prospecting and sales, and progress leads through sales funnel

• Educate clients on industry standards and techniques and consult on strategies to generate revenue

• Organize and execute projects across sales, engineering, and operations teams

• Represent and promote the company and its products at industry events with publishers and competitors

• Manage and troubleshoot implementation and performance for publisher clients

• Negotiate agreements, evangelize the company and its products

• Train new employees in digital advertising technologies, strategies, and standards

• Consult and strategize select clients on a variety of graphic design projects

• Oversee and optimize a variety of digital advertising campaigns for select publishers

• Sell services and manage client needs, expectations and payments

• Establish a sustainable and profitable business from the ground up

• Prospect new clients, and converted them to recurring customers

• Schedule appointments and ensure work exceeded expectations

• Manage inventory costs ensuring all appointments were profitable

• Coordinate team members to maximize efficiency and performance ROL AND LOWE

25 Indian Trail, Toronto, ON phone: 226-***-**** e-mail: ********@*****.*** Nordia

2008 – 2012

Customer Support & Sales

Collision Maximus

2006 – 2008

Inside Sales

• Led my department in sales by delivering a positive customer experience

• Maintain strict confidentiality in regards to sensitive information

• Train new hires on systems, products, and procedures

• Troubleshoot any hardware or connectivity issues

• Adhere to strict scheduling targets and KPIs

• Oversaw the company’s most profitable accounts, upholding a strong rapport with clients and employees

• Stay current on trends and techniques in the auto-body industry

• Manage inventory, and develop systems to keep the team knowledgeable

• Customize and place orders quickly and accurately

• Source products from third party vendors, and ensure sales were profitable

• Self-motivated, punctual, organized, with effective time management

• Fluent in Google Analytics, DoubleClick/DV360, Ad Exchange, AdWords and AdSense

• Expert in buying platforms such as Facebook, Twitter, Taboola, Outbrain and Gemini

• Work effectively on teams or as an

individual contributor

• Skilled in negotiation, and de-escalation techniques and strategies

• Proficient in formulas and pivot tables for

Microsoft Excel

• Google Network Partner Certified and

AdWords Certified

• Experience with HTML, CSS, and elements of design

• Fluent in multiple sales styles including SPIN

and Challenger

UNIVERSITY OF WINNIPEG

General Arts

2005 – 2008

CONESTOGA COLLEGE

Graphic Design

2012 – 2015

KELVIN HIGHSCHOOL

Manitoba High School Diploma

2001 – 2005

SKILLS EDUCATION

REFERENCES AVAILABLE UPON REQUEST

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