LAURA CORRADI
484-***-**** ****************@*****.***
EXPERIENCE
20+ years of successful experience in the following business areas: Merchandising:
• Created and modified Planograms to meet specific customer space requirements while also positioning products with the highest profitability in prominent locations.
• Directed up to four crews, involving up to 20 personnel, in establishing merchandise displays for a coating manufacturer at retail locations throughout Arizona.
• Negotiated favorable space allocations with storeowners and managers.
• Set up displays for promotional items at locations with up to 10,000 sq. ft. of retail space.
• Provided advice on the most effective merchandising strategy for each customer location. Customer Service/Sales Service:
• Supported efforts of 30 sales representatives that generated annual revenue of approximately $9 million.
• Resolved customer complaints involving delivery issues and availability of inventory.
• Provided service for business customers as well as individual retail customers.
• Recommended products to customers to meet their specific needs. Receptionist/Administrative Support:
• Served as receptionist for customer service department for wine and spirits company.
• Processed approximately 200 sales orders each week.
• Corresponded with customers and sales representatives through email and telephone. Sales:
• Sold wine and spirit products priced up to $1,000 to restaurants and bars in the greater Philadelphia area.
• Marketed and sold coatings business to business in both California and Arizona.
• Represented companies at trade shows and promotional events.
• Conducted product knowledge presentations to groups of up to 20 prospective customers. EMPLOYMENT HISTORY
Customer Service Representative, Southern Glazer’s Wine & Spirits, King of Prussia, PA 2013 - 2018 Sales Representative, Southern Glazer’s Wine & Spirits, King of Prussia, PA 2003 - 2013 Sales Representative, Bartolomeo Pio, Fort Washington, PA 1999 - 2003 Merchandise Specialist, Southern Glazer’s Wine & Spirits, King of Prussia, PA 1995 - 1999 Merchandising/Sales Specialist, Behr Surface Coatings, Santa Ana, CA 1991 - 1995 SKILLS
• Proficient with Windows and Microsoft Word.
EDUCATION
Associate of Arts, Camden County Community College, Blackwood, NJ Major: Marketi