Management graduate from IIM Udaipur with experience in product management, from ideation through prototype launch. Passionate about building innovative and valuable products, with experience in conducting user research and converting user requirements into development specifications.

ACADEMIC PROFILE

MBA

2016-18

Indian Institute of Management, Udaipur

2.81/4

B-Tech (ECE)

2009-13

National Institute of Technology, Warangal

6.9/10

Class XII

2007-09

Sri Sai Vikas Junior College, Vijayawada (State Board of AP)

89.2%

Class X

2007

Gowtham Concept School, Gudiwada (State Board of AP)

89.8%

PROFESSIONAL EXPERIENCE 36 Months

Co-Founder, Product Head - Binarywalker (P) Ltd, Hyderabad Apr’17 – June’18

Digital Retail technology

phonebuy.in

Product Management

Created intuitive mobile application wireframes, on Justinmind prototyping tool, by leveraging user personas, empathy maps developed with extensive primary and secondary user research

Designed scalable application architecture with minimal dependency on the type of ERP software

Supervised the android and backend development by an outsourced software development company, Netstream Technologies, by drafting comprehensive specification documents

Integrated phonebuy backend with client ERP data by partnering with GoFrugal technologies

Designed a lightweight mockup, integrating brand elements by coordinating with graphic designer

Partnered with Razorpay payment gateway provider to enable digital payments in phonebuy app

Slashed the project costs 50% by supervising the projects outsourced to cross-functional teams

Ensured a high-quality application delivery by designing and implementing test plans and test cases

Sales and Marketing

Prepared a sales deck presenting how phonebuy can enhance the shopping experience in retail stores while suggesting solutions to the current and future challenges

Partnered with Upkar Supermarkets, Udaipur for launching the prototype version of phonebuy

Deligated and worked closely with Mokshar Studios to create a mascot and instore advertisements

Designed customer cues, in-store marketing ads and mascot, in association with Mokshar Studios

Developed phonebuy.in website with a freelance web designer at Xclamatory Creative studios

Software Developer, Aspire Consulting and Research (P) Ltd, Hyderabad Apr’16 - Jun’16

Standardised recruitment and training activities by developing YoAspire web portal using Javascript

Optimized the web application by upgrading the project architecture and reduced load time by 40%

Recruited and trained graduates on various programming skills - systems thinking & web development

Software Development Engineer, Kony Labs Pvt. Ltd, Hyderabad Jun’13 - Nov’15

Developed Enterprise Mobility management, Enterprise Asset Management and HR mobile applications to help clients drive up their process efficiencies by exploring mobility solutions

Assisted QA team in identifying corner test cases by explaining the working of KonyOne platform

Reduced the re-work time on development by finding technical limitations in specification documents

Received Team Excellence award for developing highly complex mobile management features which improved customer security in their day to day operation, in 2015

POSITIONS OF RESPONSIBILITY

Organised Prarambh’17, a startup fest of IIMU, where 20 teams got mentored by industry experts for a period of 2 months and an opportunity to pitch their business model to potential investors

As a partner and software developer at Padmasana Retail Pvt. Ltd, developed a Jewellery e-commerce aggregator web application, aabharana.com, on Java, Spring/Hibernate, AngularJS and Mysql

Planned and organized sports fest of Electronics & Communication department NIT Warangal, in 2013

Doubled participation from Khammam(Dist.) in Spree'12, the cult fest of NITW, by direct advertising

PROJECTS

IIM Udaipur

Drafted a report on factors influencing/affecting willingness to use Facebook through Focused Group Discussions, Personal Interviews and Quantitative research using analytic software, SPSS

Determined the problems faced by Sarovar and gave practical solutions by conducting primary research Analysed and proposed changes to Brand Marketing Strategy of Amit Haveli Hospitality, Udaipur

Explored eBay and Skype corporate relationships and analysed explanations for their de-merger

Analysed the strategies/processes embraced by Wal-Mart to master EDLP strategy and market leadership

INTERESTS & CERTIFICATIONS

Abridged the product management & MBA gap by completing an online course on Product Management

Teach JEE physics and programming – systems thinking, basics of programming and web development

Facilitate unorganized small businesses in exploring ways to increase their revenues and profitability

Resistance and weight training with an aim to go next level with never give up attitude

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