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Software Engineer, Search Engine Optimization

Gurgaon, Haryana, India
November 01, 2019

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Aayushi Gupta

084********, 981*******

Career Objective: To secure a challenging position where I can effectively contribute my skills as software professional, possessing competent technical skills.

Experience Summary

Worked in DreamSteps Technologies Pvt Ltd as a SEO Account Manager from July 2015 to Sept 2017.

Worked in Candid Solution Pvt Ltd (PageTraffic) as a SEO Researcher from Jan 2013 to June 2015.

Worked in VMC Technologies Pvt Ltd as an Associate Software Engineer on Customer Relationship Management (CRM) and Testing from Sep 2010 to Nov 2012.

Worked in Religare Technova as a Software Engineer on and SQL server from July 2009 to Sep 2010.

Educational Qualifications



Year of Passing

B.Tech (Computer Sci) with 72.24%

Uttar Pradesh Technical University


Intermediate with 67.00%

ISC Board


High-School with 71.2%

ICSE Board


Technical Skills

Programming Languages: PHP, SQL, C++

Web Technologies: HTML, CSS, Keyword Analysis, Google Analytics, Google Adwords, SEO & SMO

Operating System: Windows, Linux, Android.

Project Experience

1.Organization : DreamSteps Technologies Pvt Ltd (July 2015 – Sept 2017)

Role: SEO Account Manager


•Site Review and recommendations:

Review websites for possible errors that makes them unfavorable to search engines and recommend for possible modifications to make them search engine friendly.

•Competitor analysis:

Analyze and conduct web research on competitor sites and determine future course of action to rank at higher positions in SERPs.

•Keyword Research:

Researching best keywords using keyword Planner Tool on major factors like functional areas, key terms and geographic areas for generating effective keyword phrases for the website.

•On-Page Optimization:

Meta tag optimization, robots.txt file configuration, Resolving Canonical issues by 301 redirections, XML Sitemap, image Alt-Tags, Header Tag optimization, Broken link Check and fix, Content optimization and modification, Page-Footer, Website Speed, Mobile Usability and other technical issues.

•Off-Page Optimization:

Search Engines Submission, Social Bookmarking submission, Business Listings, Classified ads, Earn Links, Press Releases Submissions, Article submission, Info-graphic Submissions, Blog Submission, Directory Submission, Video Submissions.

•Social Media Optimization:

Post on various social media platforms like Facebook, Twitter, Pinterest, Google +

•Google Analytics and Google Search Console Tools:

Using Google search console tool and Google analytic for monitoring traffic and visitor trends to the website, finding other errors on the site.

•Backlink Analysis and Toxic Link Removal

•Client Handling and Manage Team

•SEO Tools: Used advanced SEO Tools such as Ahrefs, Semrush, Open Site Explorer, Screaming Frog, Google Keyword Planner, Google Search Console, Google Analytics Tool Etc.

2.Organization : Candid Solutions Pvt Ltd (Jan 2013 – June 2015)

Role : SEO Researcher


On page Optimization: To do keyword research, monthly audit of campaign. To change Meta title and description, redirection of URL, check rank of keywords and site review.

Tools: Google Analytics and Webmaster tool to check crawl errors of website, monthly visitors, traffic and submit sitemap.

Off page Optimization: Social Bookmarking, Directory Submission, Blog Submission, Video Submission, Business Listing, Article and Press Release Submission, Classified Submission, Info-graphic Submission.

3.Organization : VMC Technologies Pvt Ltd (Sept 2010 – Nov 2012)

Role : Associate Software Engineer


Worked on CRM of Real Estate Company. Convey requirements of clients to the

Development team and testing modules of CRM whether it is working properly or not.

To provide technical support and SEO

Technology: PHP, MYSQL

4.Organization: Religare Technova (July 2009 – Sept 2010)

Role : Software Engineer


Worked on project Treasury Management System.

Developed Stored Procedures in SQL and developed code for module

Technology: VB.NET 2005 and SQL Server 2005

Personal Details

Name : Aayushi Gupta

Husband’s Name : Pranjal Yadav

Date of Birth : 02 February 1987

Contact No : +91-844*******,981*******

Email id :

Present Add : 1042 A Pocket C Sector 21, Gurgaon

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