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Social Media Digital Marketing

Vasant Nagar, Karnataka, India
November 04, 2019

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Rashmi M R

Bengaluru, Mobile:+917*********, Mail:

Profile Summary:

Production Analyst professional with excellence as below:

Having around 4+ years of experience in IT performing various roles such as Campaign management specialist, Social Media Executive, Production Analyst.

My responsibilities include development and management of the email campaigns end-to-end, and testing (Quality check of emails on different domains and browsers). Host daily stand up meetings, providing daily status reports and addressing issues and concerns. Problem solving and meeting tight deadlines for various projects.

Hands-on experience on email management tools like DREAM Mail, DREAM, Harmony and Eloqua (intermediate).

Project Management, Quality Assurance, Team management, Service delivery and client support operations.

Excellent global communication, negotiation and interpersonal skills. All stakeholder’s collaboration and reporting and have handled projects from APAC, UK, ANZ clients.

Performs day-to-day email marketing activities including, but not limited to email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

Reporting using Excel platform to provide clients with live charts about the progress of campaigns.

Functional testing of email on web, desktop and mobile devices. Cross browser testing.

Running Litmus links and checking for rendering issues.

Extensive experience in coordinating effort, responsible for deliverables, status reporting.

Discussing project planning, commitments and implementing improvements with the client/product owner/stake holder on daily basis.

Training the team members on various project related aspects.

Strong knowledge about video production in social media.

Project management skills:

●Working with the onshore e-mail and web developer team. Interacting with them throughout every aspect of the campaign.

Technical Skills:

Knowledge on HTML, CSS, Dream Viewer, PSD-HTML conversion, C, C++, Excel reporting etc.

Work Experience Brief

Epsilon Feb 2017 – Oct 2018

Identifying the specific needs of customers, then creating bespoke solutions for them.

Promote the company brand to key buyers, ensuring their knowledge is current and appropriate.

Planned and executed all web, SEO, email and social media advertising campaigns.

Identified trends and insights and optimizing performance based on key factors.

Performing QA checks for e-mailers for various clients using on web, email clients and devices.

Involved in Estimation for Testing and preparation of Test Plan.

Understanding the Business requirement analysis of SRS document.

Conducted cross browser testing for application.

Reporting defects through iHeat.

Involved in communication with Client and team.

Involved in everyday Scrum meetings.

Curejoy June 2016 - Jan 2017

Visualizing the content for videos.

Daily use of Facebook.

Ensuring that content are ready for the visualization.

Managing the content for entire week and the video editor team.

Hands on experience in researching the content for videos(Emotional, Inspiration, Humour, Health, etc) and visualizing it in different aspect.

Work experience in live videos for You tube and experts.

Looking at new initiatives and ways of working for my team and keep our video team performance ahead of the rest.

Handled MOM's page, YOGA page, BEAUTY page, RECIPE page, PETS page in terms of providing videos to each page.

Theorem India Pvt. Ltd. July 2013 - Oct 2015


Email marketing software empowers companies to market their brand using digital marketing with less investment and high ROI. This application is to provide the Custom functionalities which are helpful to end-client to showcase their services and reach huge audience globally.

Carried out email campaign setup.

Managed email marketing campaigns.

Handled implementation process improvements.

Scrutinized email content and monitored campaign deliverability.

Management of list work

Providing support to other production team members.

Executing e-mail marketing programs.

Analysed data within email database.

Evaluated campaign results coordinated with partner teams.

Understanding the Business requirement analysis of SRS document.

Internal Sanity testing for new Build to meet the email standards.

Preparation of Daily Status Report.

Career Highlights:

As I handle global clients I created a master template and worked on many variations over a span of three days. The campaign was delivered successfully as per the plan and signed off by the client.

Delivering campaigns during short turnaround times.

Recognized as the best employee and Achieved Group Incentive Award Three times by working in a team of 7 for giving continuously 9 months error free production.

Educational Qualifications:

B.E (Instrumentation Technology) in 2012 (VTU) with 74.93% from Field GSSS college – Mysore.

PUC (PCMCs) in 2008 with 73.83% from JSS College Mysore.

SSLC in 2006 with 79.04% from JSS high school Mysore.


languages like Kannada, Hindi, English.

Personal Details:

Gender: Female

Date of Birth: 23rd May, 1990

Marital Status: Married

Husband's Name : Abhishek B R

Current Location: Bangalore

Nationality : Indian

Languages : Kannada, Hindi, English.

Declaration: I hereby declare that the above information provided by me is correct and to the best of my knowledge and belief.

Yours Faithfully,

Place: Bangalore

[Rashmi M R]

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