Technical Marketing

JEFFREY BIRNBAUM

Union City, CA ***** 650-***-****

**********@*****.*** https://www.linkedin.com/in/jeffbirnbaum Content Portfolio: http://bit.ly/jbcontent

PRODUCT MARKETING PROFESSIONAL

Information technology professional with experience in product management, product marketing, project management, and business development. Able to present the value of technical solutions to various executive and technical stakeholders and drive increased revenue

Skills: Functional specifications, requirements analysis, customer enablement content, marketing content, demo systems, sales enablement, partner and alliance development, competitive analysis, public speaking. Domain experience: Cloud computing, virtualization, SaaS, application performance monitoring, networks, security, storage.

PROFESSIONAL EXPERIENCE

CISCO SYSTEMS 02/2018 – 09/2019

Engineering Product Manager

Cisco CloudCenter multi cloud management system

Created feature descriptions, user guide content, on line help content. Coordinated product training, UI localization. CISCO SYSTEMS 01/2016 – 01/2018

Technical Marketing Engineer and then Product Manager Cisco Zeus IT operations analytics as a service offering

Defined product roadmap, features, pricing, competitive positioning, and go to market strategy.

• Created the product white paper, service description, how to guides, solution guides, competitive guide, ordering guide, and training deck.

• Created demo solutions and presented a real life demo of detection of malicious web traffic at CiscoLive. NCOMPUTING, INC. 03/2014 – 11/2014

Product Marketing Manager

vSpace thin client solution

Created customer facing content including white papers, blog posts and customer webinars. Webinars averaged 40 attendees each.

Created sales enablement pieces including competitive analysis, battle cards, and a TCO calculator. Delivered training to the worldwide sales team. Updated TCO calculator to include labor cost savings resulting in significantly shorter ROI periods.

Completed user experience testing and stress testing comparing NComputing’s UXP protocol to Teradici’s PCoIP protocol demonstrating advantages of the UXP protocol. VMWARE, INC. 11/2011 – 04/2013

Technical Marketing Engineer, End User Computing

Horizon View VDI solution

Performed setup, troubleshooting, and training for VDI product demonstrations at VMworld, vForums, Interop, HIMSS and CiscoLive.

Built and documented the VDI demos for the VMware Briefing Center.

Updated technical white papers and created how to videos and “off line” interactive demos. Jeffrey Birnbaum PAGE 2 OF 2

Professional Experience…Continued

650-***-**** **********@*****.***

EG INNOVATIONS, INC. 05/2008 – 10/2011

Marketing Executive

Application Performance Monitoring solution

Created data sheets, white papers, presentations, recorded software demos, competitive cheat sheets, blog entries and journal articles.

Presented the company’s solution to audiences at Geek Day 2011 and the Convergent Technology Council. The Geek Day talk resulted in a prospect visiting the eG booth and requesting a POC.

Managed engagement with TechValidate to solicit customer feedback and testimonials. This resulted in new marketing content that quantified the value of eG’s products and was promoted on the company web site. SOLVE DATA 08/2001 – 04/2008

Sales and Marketing Consultant

Independent representative of enterprise storage, network security, network performance, IP telephony and project management solutions.

Achieved a 30% sales increase for ISP load balancing vendor, Ecessa, by initiating a strategic partnership with Sonicwall and evangelizing the value of link load balancing for mid sized enterprises.

Built a channel of 10 new west coast resellers for Ecessa RADWARE, INC 03/1999 – 08/2001

District Sales Manager

Sales of IP load balancing Solutions via direct sales and VARs.

Increased sales of firewall and server load balancers by leveraging partnerships with complementary vendors. EARLIER CAREER SUCCESS

Selected Achievements

At Contel Federal Systems, managed an 11 person team developing and documenting one of the first secure TCP/IP networks for the US Air Force. Specified the network monitoring architecture for the solution which included a precursor to the Simple Network Management Protocol (SNMP). Project was finished on time and within budget and resulted in follow on contracts.

At AT&T Bell Laboratories, specified user programming requirements for AT&T’s Switching Control Center System resulting in improved operational efficiency and cost saving for the Regional Bell Operating Companies. EDUCATION

Master of Science (MS) in Computer Science

University of California, Berkeley

Bachelor of Science (BS) in Computer Science

Columbia University

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