Graphic Designer Manager
Resume:
COREY WELLS
COROFLOT .COM/ COREYWELLS
WORK EXPERIENCE
CUTTWOOD VAPORS Irvine, CA
Creative Director / Graphic Designer (01/2019 - present)
• Led & executed a corporate re-branding campaign for Cuttwood’s new venture, Cuttwood Cannabis, aimed at broadening Cuttwood’s customer base
• Conducted in depth market research of new & existing products & competitors
• Analyzed & reported data to Owners & Management to assist in explaining design solutions & decisions made during the brand identity creation process
• Developed a comprehensive brand-identity package along with a new logo-mark that is more appealing to both genders & different age groups
• Designed a new website, product catalogs, marketing collateral, standardized product design, developed packaging die-lines & design for new products
• Managed client & vendor relationships
COREY WELLS DESIGN Huntington Beach, CA - Des Moines, IA Freelance Graphic Designer (12/2017 - present) - (11/2016 - 07/2017)
• Developed new labels, designed packaging and manipulated photos for Sammy’s Beach Bar Rum, Sammy Hagar’s rum brand
• Designed labeling and packaging for a Huntington Beach based body products manufacturer, Home & Body Co., that distributes nation-wide
• Create new designs, photo manipulation, and fix damaged files for a Huntington Beach based souvenir company, The Walton Company, that sells products world-wide
• Created a new brand identity & Managed client & vendor relationships for a Des Moines based cleaning service, SmartClean Iowa
• Commissioned to design custom beer bottle labels for a private event in Seattle
• Continued support of numerous companies across the US following brand standards creating business cards, advertisements, and promotional materials
• Service an array of businesses with various design services STRAUB MARKETING Des Moines, IA
Graphic Designer / Graphics Coordinator (07/2017 - 12/2017)
• Designed print and promotional items for companies worldwide such as Grinnell Mutual, Lufthansa, and Fresenius
• Managed and designed online stores for our client’s companies using FOUR51
• Pre-proofed and edited client artwork & designs
• Created artwork and designs using Illustrator, InDesign, and Photoshop
• Studied and complied with brand standards of numerous companies
• Created virtual mock-ups to advance client communication
• Coordinated proof approval with client, and drop-off of approved artwork to print vendor MGS INTERNATIONAL (BANZAI TOYS) Des Moines, IA
Graphic Designer / Associate Product Developer (10/2014 - 10/2016)
• Set the design and brand direction for all packaging
• Designed and developed new logos, product packaging, templates, labels, and products
• Redesigned existing logos, updated colors, and updated branding image for existing packaging
• Composed call-outs, product names, and copy to be used on product packaging
• Reviewed packaging and made necessary changes to comply with standards of numerous major brands (Wal-Mart, Target, Dollar General, Dollar Tree)
• Supervised a team of designers in Des Moines and overseas office
-Monitored and reviewed Production Designer’s day-to-day work
-Advised necessary changes to packaging, branding materials, and products
-Approved designs and copy for final submission and printing
• Conducted market research on products in our industry; analyzed new trends, colors, and technologies associated with product development and packaging
• Strategized creative design of new concepts used for packaging and product development
• Collaborated with Product Development Manager and General Manager to write copy and develop sales presentations and marketing materials for ‘product pitching’ meetings with companies such as Wal-Mart, Target, Dollar General, and Dollar Tree
• Created simple and organized means of communication with offices located across the globe FASTCASHELECTRONICS Huntington Beach, CA
Graphic Designer (08/2013 - 08/2014)
• Designed, developed, and crafted brand identity for start-up company by designing logo, laying out website, designing marketing materials/ads, and more HB STAFFING Huntington Beach, CA
Graphic Designer (04/2011 - 07/2013)
• Updated brand identity by redesigning existing logo, giving identity direction, creating marketing materials, and designing ads
EDUCATION
UNIVERSITY OF
NORTHERN IOWA
(2010 - 2013)
BA, Graphic Design
Graphic Design Internship
(08/2011 - 12/2012)
IOWA STATE UNIVERSIT Y
(2009 - 2010)
General Design courses
C O R E
COMPETENCIES
Graphic Design
Brand Identity
Art Direction
Logo Design
Typography
Strategy
Illustration
Leadership
Packaging Design
Photo Manipulation
Product Development
SOFTWARE
FLUENT
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Acrobat
Power Point
Microsoft Excel
Microsoft Word
FOUR51
Page Flex
Mac
FAMILIAR
Adobe Flash &
Dreamweaver
Rhino (3D)
PC
CONTACT
Address
907 WALNUT AVE.
HB, CA 92648
*****.********@*****.***
Mobile
SUMMARY
Accomplished creative and multitalented Creative Director with 10+ years of extensive experience in multimedia, marketing and print design. Broad range of skills/disciplines including strategic branding, art direction, packaging, online assets and branding materials.
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