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Sales Merchandiser Rep

Hamilton, ON, Canada
October 07, 2019

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Frankie Marie Ferrarei

Hamilton, On



I have over 20 years experience with sales and marketing in the food industry and retail clothing. I also have years of retail merchandising experience. My skills include managing and growing territories and accounts within a company structure. Computer skills include major computer Microsoft programs and data entry, as well as creating promotional and presentation materials on different programs. Organization and responsibility was key to managing my positions, as they required independent motivation and discipline. Established successful clientele relationships. Increasing sales dramatically in short periods. Career History

Mondelez MCA – Regional District Manager – May 2018 – Present

• Managing of retail convenience chains including Macs,Esso,Costco,Hasty Markets and others

• Surveys and Maintenance required

• Ipad software for calls and recording status of stores

• Managing over 25 reps territories in Ontario,training on calls,sales and technical issues

• Maintaining sales numbers and quotas

• Working from home to take care of territories and customer calls

• Communicating with Mondelez and chain head offices

• Organizing Conference calls weekly

• Training over phone and in person

• Reviewing resumes and hiring staff

Total Focus – Account Manager - March 2010 – May 2018

• Trade shows –including set ups and tear downs

• Territory of Toronto to Niagara Ontario for Foodservice Customers of all kinds

• Putting together Customer orders

• Managing reports and files for food accounts

• Customer Service with Buyers, employees, managers, reps, distributors

• Working from home following up on calls and entering details and info on a web system

• Marketing and sales through producing email flyers and promotions ImageNation - Independent Agent – September 2006 – Feb 2010

• Managing an exclusive Territory of Harley Davidson dealers Canada Wide and Italy as Independent Sales Manager for 5 licensed Vendors

• Trade shows –including set ups and tear downs

• Travelling throughout America and Ontario

• Putting together Customer orders and Art profiles and all aspects of Managing a Business

• Managing reports and files for over 100 dealers

• Customer Service with Buyers and employees of dealers

• Working from home following up on calls and entering orders on web system

• Marketing and sales through producing email flyers and promotions Flanagan Foodservice Inc. – Key Account/Territory Manager – Kitchener, Jan 2003 – Aug 2006

• Manage Chain portfolio of 14 various chains including National Grocers, MTY Group, Donut Diners, Mother Tuckers, and Taco Villa

• Analyzing account information for sales growth opportunities

• Organizing food shows

• Produced Monthly newsletters

• Grew Portfolio from $2 million to $4 million within 1.5 years

• Created business plan for NG through spreadsheets and velocity reports resulting in a growth of over $1 million dollars in sales within a year.

• Switched to the Greater Toronto Area managing over 100 independent Foodservice accounts

• Growing sales from $15,000 a week to $55,000 a week in under 2 years

• Won award for most active new accounts in 2005

• Met yearly forecast points within first quarter

• Broke the record in Dec 2005 for highest sales in history for Toronto territory Ol' Grandad's Snacks Inc.- District Manager - Cambridge On Sept 2001 – Jan 2003

• Covered Ontario Food market with retail customers Both tier 1 and independents such as Zehrs, Loblaw’s, IGA’s, Vincenzo’s

• Organized and maintained our distributors with new customers

• Negotiating space and deals within corporate stores

• Called on buyers to list new products

• Dealt with buyers, managers on store level, customers and Franchisees Silani Cheese Co. - Territory Manager - Schomberg On July 1996 - Jan. 2001

• Covered South-western Ontario market of major retail food chains such as Zehrs, Food Basics, Commisso’s, Sobeys, Loblaws, IGA’s and A&P

• Expanded territory from $20,000 a week to $70,000 a week by expanding listings in current customer base.

• Promoted new products to managers and buyers to get it on store shelves

• Developed a successful custom floor plan for Food Basics (Cambridge) which was adopted by all Food Basics Stores in Ontario


Bishop Ryan Secondary - Hamilton On. - 1983 -1985

Monsignor Doyle Secondary - Cambridge On. - 1985 – 1987 Additional Schooling

OEIS Private Investigations – 2017 Course completed Award /Certificates

2005 - Rep to achieve highest number of active accounts in one year – Flanagan Foodservice 2016 – Reiki Certificate

References Upon Request

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