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Marketing Sales

Brampton, Ontario, Canada
September 30, 2019

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Experienced Marketing Professional with rich experience in planning & executing marketing

campaigns & partnerships. Specialized in Strategic Marketing Alliances, Campaign Management, Event Marketing, Market Research, Strategy and Analytics. Work Experience

Jan 2018-

Aug 2019

Senior Executive- Marketing

TV18 Broadcast Ltd- A Joint Venture of NBCUniversal & Reliance Industries

(CNN-News18, News18 India & News18 Regional Channels)

• Worked closely with Top Management and support functions to develop and implement business strategy that support company’s objectives.

• Maintained relationship with external stakeholders and with internal stakeholders (Product, Sales, Administration, Management & Strategy team).

• Increased client count by 56%, engaged with 30 clients and reported revenue growth of $3 Million through B2B Marketing efforts.

• Amplified brand message through marketing alliances. Partnered with 7 organizations including Cineplex, Uber & Pro Wrestling League.

• Consolidated brand positioning & perception through creative development & PR releases. Managed & coordinated with leading organisations such as Lowe Lintas, BBDO, MSL Group & Triton Communications.

• Improved processes through sales operations including but not limited to collateral development, client integration ideas & deliverable execution.

• Ensured recognition for the brand at various industry forums. Won 11 awards for trade marketing campaigns (including Abbys & PromaxBDA) within a span of 1 year.

Jun 2016 -

Dec 2017

Executive- Brand Marketing

• Developed breakthrough, integrated programs across the mix of vehicles and media to create consistent, cohesive and synergistic brand messages and experiences through direct marketing, promotion, events and interactive marketing initiatives.

• Conceptualized and implemented strategic initiatives (Sales driven campaigns) across all channels of engagement, increasing revenue by 20%.

• Initiated & led the college ambassador program and onboarded more than 100 colleges in a span of 3 months.

• Built 20 brand partnerships (Groupon, RELX Group, Wiley, McGraw Hill Education & many more) at a national level to leverage maximum scope for brand visibility.

• Track campaign performance, consumer and actionable market insights by reviewing data metrics (Google Analytics) and by conducting consumer research.

• Involved in Creative and Communication Development and implementation of user engagement marketing strategies.


Aug 2017-

July 2018

July 2013 -

Jun 2016

Jun 2015-

July 2015

Post Graduate Diploma in Business Administration

IMT Ghaziabad Business School (CDL)

(Credential evaluated as 1-year Post Graduate Certificate by ICES Canada) Bachelor of Arts- Economics (Honors)

University of Delhi

(Credential evaluated as 4-year bachelor’s degree by WES Canada) Certificate Course in Marketing

Wharton Business School






Marketing Strategy

Marketing Campaign Management

Marketing Alliances

Event Marketing

Market Research


LG Electronics, India HQs- Handled

marketing for ICC World Cup- Buy n Fly

Offer and Great India Selfie Competition

Moserbaer India- Managed Corporate

Sales & Generated Leads for LED

Lighting Division



1801, Street No. 210

Steeles Avenue West,

Brampton, Ontario- L6Y 2K3




Date of birth

3rd July 1995

Personal Info

Vijay Kapoor

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