Experienced Marketing Professional with rich experience in planning & executing marketing
campaigns & partnerships. Specialized in Strategic Marketing Alliances, Campaign Management, Event Marketing, Market Research, Strategy and Analytics. Work Experience
Senior Executive- Marketing
TV18 Broadcast Ltd- A Joint Venture of NBCUniversal & Reliance Industries
(CNN-News18, News18 India & News18 Regional Channels)
• Worked closely with Top Management and support functions to develop and implement business strategy that support company’s objectives.
• Maintained relationship with external stakeholders and with internal stakeholders (Product, Sales, Administration, Management & Strategy team).
• Increased client count by 56%, engaged with 30 clients and reported revenue growth of $3 Million through B2B Marketing efforts.
• Amplified brand message through marketing alliances. Partnered with 7 organizations including Cineplex, Uber & Pro Wrestling League.
• Consolidated brand positioning & perception through creative development & PR releases. Managed & coordinated with leading organisations such as Lowe Lintas, BBDO, MSL Group & Triton Communications.
• Improved processes through sales operations including but not limited to collateral development, client integration ideas & deliverable execution.
• Ensured recognition for the brand at various industry forums. Won 11 awards for trade marketing campaigns (including Abbys & PromaxBDA) within a span of 1 year.
Jun 2016 -
Executive- Brand Marketing
• Developed breakthrough, integrated programs across the mix of vehicles and media to create consistent, cohesive and synergistic brand messages and experiences through direct marketing, promotion, events and interactive marketing initiatives.
• Conceptualized and implemented strategic initiatives (Sales driven campaigns) across all channels of engagement, increasing revenue by 20%.
• Initiated & led the college ambassador program and onboarded more than 100 colleges in a span of 3 months.
• Built 20 brand partnerships (Groupon, RELX Group, Wiley, McGraw Hill Education & many more) at a national level to leverage maximum scope for brand visibility.
• Track campaign performance, consumer and actionable market insights by reviewing data metrics (Google Analytics) and by conducting consumer research.
• Involved in Creative and Communication Development and implementation of user engagement marketing strategies.
July 2013 -
Post Graduate Diploma in Business Administration
IMT Ghaziabad Business School (CDL)
(Credential evaluated as 1-year Post Graduate Certificate by ICES Canada) Bachelor of Arts- Economics (Honors)
University of Delhi
(Credential evaluated as 4-year bachelor’s degree by WES Canada) Certificate Course in Marketing
Wharton Business School
Marketing Campaign Management
LG Electronics, India HQs- Handled
marketing for ICC World Cup- Buy n Fly
Offer and Great India Selfie Competition
Moserbaer India- Managed Corporate
Sales & Generated Leads for LED
1801, Street No. 210
Steeles Avenue West,
Brampton, Ontario- L6Y 2K3
Date of birth
3rd July 1995