Marketing Sales
Resume:
Experienced Marketing Professional with rich experience in planning & executing marketing
campaigns & partnerships. Specialized in Strategic Marketing Alliances, Campaign Management, Event Marketing, Market Research, Strategy and Analytics. Work Experience
Jan 2018-
Aug 2019
Senior Executive- Marketing
TV18 Broadcast Ltd- A Joint Venture of NBCUniversal & Reliance Industries
(CNN-News18, News18 India & News18 Regional Channels)
• Worked closely with Top Management and support functions to develop and implement business strategy that support company’s objectives.
• Maintained relationship with external stakeholders and with internal stakeholders (Product, Sales, Administration, Management & Strategy team).
• Increased client count by 56%, engaged with 30 clients and reported revenue growth of $3 Million through B2B Marketing efforts.
• Amplified brand message through marketing alliances. Partnered with 7 organizations including Cineplex, Uber & Pro Wrestling League.
• Consolidated brand positioning & perception through creative development & PR releases. Managed & coordinated with leading organisations such as Lowe Lintas, BBDO, MSL Group & Triton Communications.
• Improved processes through sales operations including but not limited to collateral development, client integration ideas & deliverable execution.
• Ensured recognition for the brand at various industry forums. Won 11 awards for trade marketing campaigns (including Abbys & PromaxBDA) within a span of 1 year.
Jun 2016 -
Dec 2017
Executive- Brand Marketing
Careers360.com
• Developed breakthrough, integrated programs across the mix of vehicles and media to create consistent, cohesive and synergistic brand messages and experiences through direct marketing, promotion, events and interactive marketing initiatives.
• Conceptualized and implemented strategic initiatives (Sales driven campaigns) across all channels of engagement, increasing revenue by 20%.
• Initiated & led the college ambassador program and onboarded more than 100 colleges in a span of 3 months.
• Built 20 brand partnerships (Groupon, RELX Group, Wiley, McGraw Hill Education & many more) at a national level to leverage maximum scope for brand visibility.
• Track campaign performance, consumer and actionable market insights by reviewing data metrics (Google Analytics) and by conducting consumer research.
• Involved in Creative and Communication Development and implementation of user engagement marketing strategies.
Education
Aug 2017-
July 2018
July 2013 -
Jun 2016
Jun 2015-
July 2015
Post Graduate Diploma in Business Administration
IMT Ghaziabad Business School (CDL)
(Credential evaluated as 1-year Post Graduate Certificate by ICES Canada) Bachelor of Arts- Economics (Honors)
University of Delhi
(Credential evaluated as 4-year bachelor’s degree by WES Canada) Certificate Course in Marketing
Wharton Business School
English
Hindi
German
(Ele
Languages
Marketing Strategy
Marketing Campaign Management
Marketing Alliances
Event Marketing
Market Research
Skills
LG Electronics, India HQs- Handled
marketing for ICC World Cup- Buy n Fly
Offer and Great India Selfie Competition
Moserbaer India- Managed Corporate
Sales & Generated Leads for LED
Lighting Division
Internships
Address
1801, Street No. 210
Steeles Avenue West,
Brampton, Ontario- L6Y 2K3
Mobile
*****.********@*****.***
Date of birth
3rd July 1995
Personal Info
Vijay Kapoor
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