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Content writer

Clayton, CA
September 23, 2019

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Tom Kaneshige

**** ********** ******

Clayton, California 94517

Mobile: 510-***-****



FREELANCE, writer and editor

May 2019 - Current

Freelance writer for San Francisco-Silicon Valley tech companies covering a range of topics, such as artificial intelligence, Internet of Things and sales technologies. I have a proven track record of targeting B2B enterprise tech buyers. Types of content include news and features, case studies and profiles, blog posts, podcasts and webcasts, white papers, etc. I have a working knowledge of SEO, social promotion and demand generation. FORRESTER RESEARCH, senior analyst

July 2018 - May 2019

Senior analyst at Forrester covering a dozen sales technologies, with a focus on sales force au- tomation, sales engagement platforms, configure price quote (CPQ), and investment strategies. My research explored the volatile vendor landscape, changing habits of sellers and buyers, and how sales technologies impact sales performance. Responsibilities included researching and writing reports, handling customer inquiries, conducting all-day advisory sessions, etc. INFORMA CHANNEL FUTURES, content director

July 2015 - July 2018

Founding editor of Penton’s Five2ndWindow (folded), writer at AI Business, and chief blogger on Channel Futures (, a news site helping channel professionals, digi- tal marketers and line-of-business executives get ahead of digital disruption. Responsibilities in- cluded reporting and writing feature stories and opinion pieces, participating on webcasts, mod- erating panels, editing freelancers, conducting AB testing, promoting content on social media, and developing partnerships with organizations such as the American Marketing Association and Robert Half Technology.

IDG CIO.COM, senior writer

January 2007 - July 2015

Senior writer at producing features, case studies, news analysis stories and slideshows under a byline that produced 300,000 page views per month. Coverage included marketing tech, Apple iPhone and iPad, BYOD and Silicon Valley culture. Promoted stories via search engine optimization (SEO) and social media outreach (SMO), which includes 4,000 Twitter followers. TECHTARGET CIO DECISIONS MAGAZINE, senior features editor January 2004 - January 2007 (folded)

Features writer and editor on the launch team of a magazine aimed at 50,000 CIOs in midmarket companies. Responsibilities included writing features, recruiting freelancers, developing story ideas, assigning stories, managing writers, creating story packages, content editing, line editing, representing the magazine at trade shows, managing an editorial advisory board, developing sources, etc. The magazine picked up numerous awards, including ASBPE’s gold for best new publication.


2002 –2003 (folded)

Reporter at a small weekly newspaper covering Silicon Valley banking and technology. Wrote features, profiles, news analysis and breaking news. Won a Peninsula Press Club award for a fea- ture package on offshore outsourcing.

LINE56 MAGAZINE, senior editor

2000 - 2003 (folded)

Writer and editor on the launch team of a business magazine targeted at corporations embarking on global B2B e-commerce initiatives. Researched and wrote profiles, feature stories, Q&As and shorter items for the magazine and daily news for the site, including an exclusive story about the breakup of a major alliance that won a Maggie award for best online news story. Managed desti- nationCRM, a sister site. Solely produced a newsletter, CRM Weekly, using Dreamweaver and proprietary Web tools. Represented Line56 at trade shows, executive briefings and other media outlets.

UPSIDE MAGAZINE, senior writer

2000 - 2000 (folded)

Writer for one of the oldest new-economy magazines. Researched and wrote profiles and feature stories about business trends, including e-logistics, supply chain management and struggling dot- coms. Conducted face-to-face interviews with high-profile executives such as Fred Smith, FedEx founder and chairman.

CIO MAGAZINE, senior writer

1999 - 2000

Writer for a twice-monthly magazine targeted at executives in charge of corporate IT strategy. Researched and wrote stories primarily for the Emerging Technology section. Story topics ranged from IT credentials to network failures.


1997 - 1999 (folded)

Editor in charge of the international section of a magazine aimed at channel professionals. Gen- erated ideas for articles and wrote the bulk of the features and columns in the section. Made deci- sions with regard to editorial strategy and art, and maintained relationships with freelance writers and columnists.


1994 - 1997

Pitched, reported, wrote and edited stories, as well as managed two staff writers, for a Silicon Valley-based news service. Duties included working closely with editors from more than a dozen publications worldwide.

Freelance: California Flyfisher, SF Examiner, M-Business Magazine, Australian, IEEE Comput- er, South China Morning Post, Sales and Marketing Management Magazine, Staffing Industry Review Magazine.


Bachelor of Arts, English Literature, University of California, Santa Cruz COMMUNITY SERVICE

* Served as chief instructor of the martial arts program at Mt. Diablo Family YMCA. December 1993 - January 1996

* Co-wrote Khe Sanh Reunion, a National Geographic-sponsored video for Vietnam veterans. January 1993 - March 1994


“I have known Tom for the past two years in my capacity as Group President at Penton. Tom worked within my organization and was responsible for developing our content strategy for serv- ing the line-of-business executives. Based on his execution, I would rank him as one of the best content directors at Penton. He has a thorough understanding of the audience, their needs, and how to drive their long-term engagement for business outcomes. Tom has distinguished himself by consistently delivering exceptionally well-researched and well-written content for our brands and our markets. Tom is highly intelligent and has good analytical and communication skills that make him an outstanding member/leader.”

- Sanjay Mutha, former Group President at Penton

“Tom is an excellent reporter and writer with a keen eye for and understanding of the digital business transformation that is underway and the impact it is having on the business world. Tom would be a valuable asset to any team in need of a smart, savvy journalist.”

- Marcia Parker, CALmatters Publisher and Chief Operating Officer and former Executive Con- tent Director at Informa/Penton

“Tom is a tremendously gifted reporter, writer and editor -- simply one of the best journalists I've worked with in the technology industry. He was one of our most outstanding hires at CIO Deci- sions magazine when we were creating the publication in 2005. When the magazine folded a few years later, IDG was truly lucky to bring Tom on board as an online reporter. As an editor, he's a strong advocate for good writing and incisive reporting; as a writer and reporter, he's equally skilled at everything from the interviewing process through to final story production. Tom is also a delightful person to be around and to work with -- always engaging, personable and good-hu- mored.”

- Maryfran Johnson, former Editorial Director of CIO Decisions and Editor-in-Chief of CIO Magazine (

“Tom is a naturally inquisitive journalist whose mastery of both consumer and enterprise level technologies was a tremendous asset to Silicon Valley Business Ink. His copy reflected a visceral understanding of applications that was both thoughtful and energetic. A reader couldn't help but be drawn in to the excitement of his narrative. He didn't just report on technology; he wrote compelling stories.

An added bonus was that Tom is a pleasure to work with. A wry sense of humor is always a wel- come addition to a deadline-driven environment.”

- Dennis Taylor, former Editor-in-Chief of Silicon Valley Biz Ink

“Tom is a great feature writer and I was lucky enough to have him for a time writing items for our news service that I headed up, always dependable and top notch.”

- Jim Ericson, former Editorial Director of Line56 Media and Editorial Director of DM Review Magazine

More references available upon request.

FEATURES & ONLINE NEWS STORIES,291266,sid19_gci1073911,00.html (Hundred Days in Iraq; registration required) (Tech Workers’ Smoldering Discontent)

More clips available upon request.


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