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Sales Manager

Caldwell, NJ, 07006
January 11, 2020

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David Kohlberg

New York City, 732-***-****,


Varick, New York, NY August 2019 – Present

Senior Director, Agency and Brand Solutions

• Work with brands and agencies to provide a state-of-the-art, data-driven, technology for digital ads

• Strategized to choose the best solutions to help advertisers achieve their goals

• Ran programmatic advertising campaigns across Google, Facebook, Amazon, Bing, and other DSPs using 3rd party data and measurement tool to show cross channel attribution

• Provided post campaign reports showing how advertising helps advertisers achieve their KPIs NATIONAL AD FORCE (NAF Digital), New York, NY March 2010 – August 2019 Director, Media/Marketing Manager (Northeast Region)

• Ran advertising campaigns ranging from $50k to $2MM+ annually, with 75% customer retention

• Create custom audience segments to run adverting campaigns to achieve client goals

• Lead a team in creating process to manage multiple campaigns across multiple channels

• Produced 30% average growth per year over the past 6 years totaling around $15MM in sales

• Managed major accounts for Pitney Bowes, Wyndham hotels, HSBC Bank, Monster, Chase, Ace Hardware, ADT, TWC, Verizon, AT&T, Monster, Brighthouse, Sleepy’s and DirecTV BLOGHER.COM, New York, NY June 2008 – March 2010

Account Executive

• Sold advertising for female-focused website with a reach of 20MM unique visitors per month

• Built new business relationships generating over $2MM in new advertising revenue, 300% growth

• Created custom advertising opportunities and closed new deals with PepsiCo, Warner Brothers, Hasbro, Frito Lays, Volvo, Smuckers, Arbor Mist, Newman’s own, Pinnacle Foods, and Party City

• Set and conducted meetings at large, global ad agencies including Mediacom, Wieden & Kennedy, Carat, Initiative, PHD, Mediacontacts, OMD, Optimedia, The Media Kitchen, Draft FCB, Horizon, Razorfish, and Mediastorm

AOL MEDIA NETWORK, New York, NY November 2007 – June 2008 Sales Associate

• Managed industry-leading portals/networks, which owns and operates 90+ top websites

• Built relationships, increased revenue with campaigns for Sprint, ABC, Dannon, and Citibank

• Collaborated internally with multiple teams to provide clients with integrated campaigns CBS TELEVISION NETWORK, New York, NY March 2005 – November 2007 Sales Planning Manager

• Managed daily rating estimates for shows and created pricing for advertisers

• Oversaw daily planning activities such as estimates for new shows, inventory analysis, and stewardship NBC UNIVERSAL, New York, NY February 2001 – March 2005 Sales Planning Analyst

• Provided support within Advertising Sales Department for USA/SFC/Bravo Networks

• Coordinated advertising sales between the agency and Account Executive by construction deal plans EDUCATION

Pennsylvania State University, State College, PA

Bachelor of Science Degree in Marketing and International Business, May 2000 SKILLS

Microsoft Office, Dealmaker, Double-Click-DART, DFP, DFA, Salesforce, Atlas, Mediavisor, @plan, ComScore Media Metrix, TNS, Mediatrust, Ad database, MediaPlex, Google Ads, Verizon Ads

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