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Client Success Strategist

Location:
Miami, FL
Salary:
80,000
Posted:
January 09, 2020

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Resume:

SEBASTIAN LEON

Miami FL, *****786-***-****• ada9br@r.postjobfree.com

Summary

Results-oriented digital marketing professional assisting businesses in achieving their marketing goals. Highly motivated with seven years of experience researching, developing and implementing digital marketing campaigns. Known as proactive, energetic and a team-player with a passion for knowledge and creative expression in the ever- expanding digital world.

Skills

Certified in Google Marketing Tech (All Platforms), Hubspot, Hootsuite, Salesforce Trailhead.

Highly proficient in Double-Click, Nativo, Salesforce, Mailchimp, Google Data Studio, Microsoft Office, AOL1/Oath.

Written and oral fluency in English and Spanish.

Education

Florida International University Miami, FL

Master of Science in Marketing July 2019

Florida International University Miami, FL

Bachelor of Science in Journalism August, 2012

Work Experience

The Miami Herald (McClatchy Company)

Client Success Strategist September 2017-Present

Serves as the day-to-day contact for top-tier strategic digital clients, accounting for over $1.5 million in monthly digital revenue.

Creates digital marketing plans for strategic-level clients of the Miami Herald. This includes coordinating with the research teams, product strategy, and creative teams to ensure development of a robust digital strategy that meets our clients desired KPI’s.

Collaborates with Strategic Media Consultants to fulfill RFPs and analyze & identify potential digital opportunities for orders that consisted primarily of print-only products.

Oversees campaign reporting and optimization options for all major strategic digital clients. Ensured full delivery of campaign budgets and monitored delivery weekly, offering upsell opportunities that help drive additional KPIs success to our customers.

Maintains constant awareness of assigned market activity in order to identify new business opportunities, grossing an additional $300,000 in revenue.

Spearheads the Social Media initiative across Owned & Operated profiles and develops another revenue stream for the Advertising division while expanding the reach of our customers to new audiences.

Oversees campaign reporting and optimization options for all major strategic digital clients. Ensured full delivery of campaign budgets and monitored delivery weekly, offering upsell opportunities that help drive additional KPI’s success to our customers.

Directs the digital inventory logs for the entire East Region for the McClatchy National Corporate team. Digital Campaign Manager April 2015 – September 2017

Implemented, billed and trafficked digital campaigns running on the Miami Herald Media Network, and ensured the proper application of all tactics and creative elements.

Collaborated with the internal Creative team to provide the highest quality of advertising materials, utilizing advertising collateral to make sure the ads matched the clients' vision and message.

Submitted digital campaign ads into a variety of digital platforms including Double-Click, Simplifi, Matchcraft, ImpressLocal, Vendasta, Nativo and LiveIntent, and kept up-to-date on all processes and updates to current systems.

Planned with sales representatives all potential digital opportunities, assisting with knowledge and insight to ensure the right tactics and products were being offered to help the representatives build better partnerships with prospective clients.

Print & Online Sales Support Specialist May 2012 – April 2015

Processed digital orders in the Miami Herald Media Network for the Real Estate team and ensured full delivery of all campaigns submitted.

Provided monthly reports on all digital billing for the Real Estate team and ensured that all online orders running were performing to the highest standards set by the industry.

Ordered clients’ ads into the Miami Herald advertising system (ATEX), certifying that ad color, size, section, and value was ordered to the customers’ specifications. Performed Quality Control on all ads ordered.



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