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Digital Marketing Manager

Makati, Philippines
December 14, 2019

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Makati, Philippines

Mobile: 091*-***-****


S E N I O R M A N A G E R, O P E R A T I O N S & M A R K E T I N G

Operations & Marketing Management: Highly collaborative leader with robust background across multiple industries, including digital media, technology consulting, Insurance, Banking, Fintech, Retail, publishing, and advertising,

Leadership Development: 15+ years of leadership experience directing global, culturally diverse matrixed teams in line with all cost, time, and quality requirements; Focused on replicating leaders through responsive mentoring and coaching.

Community Engagement: Passion for community improvement demonstrated through active participation in nonprofit organisations and people-focused initiatives.

Specialties: Operations management, project management, Agile development, stakeholder engagement, risk management, customer experience, new business development, Mobile, Cloud, AI, Web, Analytics, digital marketing, Shared Services, E-commerce, IT consulting, C-level collaboration, revenue acceleration, strategic planning,, Application Management, Enterprise IT, CRM Management P R O F E S S I O N A L E X P E R I E N C E


January 2018 – Present

Directed project planning and finances with full responsibility for completing within budget for a fitout for a fintech company

Negotiated with subcontractors to perform specialized work and collaborate with multiple groups to maintain tight schedules.

Analyzed business and logistic processes and identify areas for procedural improvement and cost savings. SALMAT DIGITAL, Manila

Nov 2013 – Nov 2017

Head of Service Delivery

Lead multidisciplinary team of 5 direct reports (150+ total personnel) in building and delivering strategic, creative, technical, and operational e-marketing solutions for customers across multiple countries. Build and direct multiple service teams supporting campaign creation and management, data science, business analysis, web promotions, email marketing, and digital marketing campaigns. Collaborate with C-level management, product owners, and cross-functional teams to implement KPI-managed standards. Led development teams using Agile methodologies such as Scrum for short iterative projects and Kanban for long term projects

Enabled successful completion of ISO 9001 certification (first for Philippines office).

Reduced labor costs by automating numerous manual processes.

Implemented repeatable and sustainable processes and procedures to enhance drive internal and external customer satisfaction.

Clients include CIL Insurance, Health Partners AU, Telstra, FujiXerox, Coles, American Express, Quantas, Virgin Mobile and Woolworths

Coached Scrum Masters and Kanban Heads to push projects into completion. Ran 25 projects concurrently with partners in different countries. continued…

JOSE V. FERRO, JR. Curriculum Vitae


2011 – 2013


Trained and directed team of 5 in creating and implementing marketing plans for various trade organizations. Worked closely with client C-level leadership to set up PR initiatives for SME’s and BPO’s. Planned and executed social media strategies for various clients.

Generated 4M pesos in grants in one year for multiple non-government organizations.

Reduced client costs by 35% through design and implementation of process improvements

Directed marketing program to shift brand image and increase high end luxury market share. Project success led to 30% increase in sales revenue.


Operations Manager

12/08 – 6/10

Led operations, budget, and team performance for Washington DC-based software development firm specializing in website technology and Internet services. Led development of cutting-edge expansion strategies. Directed metrics preparation and analysis, quality control, maintenance of service standards, and expense budgeting.

Developed and implemented best practice procedural improvements for current and new platforms.

Continuously achieved all project requirements via hands-on, collaborative leadership. ASPAC-LAW / REPUBLIKA WORLDWIDE

Digital Operations Head

3/08 – 10/08

Directed daily operations of digital division of Philippines-based advertising agency. Defined and activated an innovative technology strategy for online-based services. Built and deployed tactical business plans and created specific B2B services in collaboration with in-house and outsourced technical teams.

Drove dramatic business outcomes (20% sales revenue increase and 150% monthly profit increase).

Enhanced team capabilities by launching training on SEO, Adobe Flex, Ajax, and online marketing. NARRAVC

Web Consultant

2/07 – 3/08

Led team of high-performance personnel for Silicon Valley-based venture capital firm. Administered $1M annual IT budget across multiple companies. Launched strategic marketing and IT initiatives. Cultivated partnerships with government officials, private sector business leaders, and telecommunications experts.

Spearheaded marketing and technology solutions for startup of Brain Gain network.

Drove 4X growth in number of funded companies in less than one year. AYALA FOUNDATION, GILAS

10/05 – 2/07

Senior Development Associate / Technology Consulting 2

JOSE V. FERRO, JR. Curriculum Vitae

Played key leadership role for foundation focused on improving learning opportunities for youth. Solicited donations from private and public sectors and international organizations, generating 10M pesos in grant money from Microsoft, Fed-Ex, Apple, and IBM.

Secured 100% internet connectivity for 5,200 public schools in low-technology areas.

Expanded Ayala Foundation’s networking base both internally and externally with private partners and government agencies.

Early career experience included roles as Business Development Manager for Prime Magazine A financal, magazine

and Project Manager for Creative 2.0, a digital company by and for creatives, Web Developer, Database Developer


BS, 2000, Information Technology, San Beda College Alabang, Muntinlupa City, Philippines A F F I L I A T I O N S

Associate Website Mentor and Consultant, Digital Filipino – E-commerce specialists Executive Director, Teodoro Valencia Foundation – Scholarships and training for aspiring journalists 3

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