Business Development Social Media

DIVANSHI ROHRA

Results-driven professional with experience in business development, content strategy, and PR. Proven ability to drive engagement and manage cross-functional teams. Led key initiatives in real estate and media, led successful digital brands, and have a strong foundation in client relations, market research, and community outreach. Seeking a business development role to leverage strategic thinking, project management, and interpersonal skills.

Business Development Intern - Axis Studios

September 2024 - October 2024

• Conducted market research to identify business growth opportunities and trends in the media industry.

• Assisted in lead generation, prospecting, and building client relationships, increasing brand reach.

• Collaborated with cross-functional teams to develop tailored client pitches, leading to multiple successful client engagements.

• Played a pivotal role in designing, marketing collateral and presentations for potential clients.

Content and PR Head - Humans of Chhattisgarh

November 2019 - October 2022

• Developed and executed PR and content strategies that increased audience engagement significantly over two years.

• Managed internal communications and coordinated cross-departmental initiatives for smooth content operations.

• Conducted influencer outreach and managed biographical interviews, enhancing brand visibility and engagement.

• Led a regional team, organized social media campaigns, and created content that positioned the brand as a key storyteller in the community. Founder - BookStarred

January 2021 - Present

• Established a niche brand in the literature community, growing a loyal following and driving engagement through book and movie reviews.

• Developed and maintained partnerships with authors and literary influencers to expand reach.

Co-founder - The PetStory

January 2021 - October 2023

• Built a platform advocating for animal welfare, focusing on pet grooming, stray adoption, and public awareness.

• Managed content strategy and community engagement, achieving steady growth in followers and interactions.

Mental Health Consultant - Mendlife Foundation

August 2023 - December 2023

• Assisted clients in navigating their initial experiences with therapy, demonstrating empathy and strong communication skills.

• Collaborated with therapists to improve client satisfaction and onboarding processes. KEY SKILLS

Business Development: Lead generation, market

research, client relationship management.

Content Strategy & PR: Content creation, social

media management, influencer partnerships.

Communication & Team Management:

Demonstrated leadership in managing cross-

functional teams.

Analytical & Strategic Thinking: Ability to analyze market trends and develop growth strategies.

Adaptability & Proactivity: Thrives in fast-paced, dynamic environments.

ACADEMIC PROFILE

St Joseph’s University, Bangalore

• Head of R&D - The Entrepreneurship Cell (October 2024- ongoing) : Spearheaded research and

development initiatives, supporting entrepreneurial projects and developing insights for student-led

startups.

• Asst IT Head - Hindi Parishad (October 2022 - July 2023): Oversaw content ideation and social media

management for cultural initiatives.

•Core Member - Marketing Team, Student Council:

Contributed to the marketing efforts of Visages’24 and managed security operations during Pratibha’24.

Bachelor of Arts, Psychology and Optional English

PROFESSIONAL EXPERIENCE

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