Graphic Designer Art Director

Elkin Valencia

contact

mobile 954-***-****

e-mail *****.************@*****.***

porfolio dropbox

profesional experience

REPUBLICA HAVAS / Miami, FL

Strong design and production work at award-winning, digitally-focused, international agency. Responsible for quality control of all projects released by agency. Design of digital and social media assets, all kinds of print material, outdoor, point of purchase, logos, and presentations. Clients: Toyota, Baptist Health, Ocean Bank, Sedano’s Supermakets, AARP. CE NORTH AMERICA / Coral Gables, FL

Created catalogues, manuals, packaging, shipping cartons for global consumer products company. Managed product development and brand consistency throughout international projects.

SLIMFAST/GLANBIA / Palm Beach, FL

Designed print packaging, digital social media, and 3D renders for SlimFast products and point-of-purchase displays, considering budget, FDA standards, and manufacturability.

• Managed both digital and printing by administering the print and layout.

• Created access to social media support.

• Customized 3D images into instant Cinema 4D.

• Ensured brand consistency throughout various marketing projects. MALVASIO GROUP OF COMPANIES / Tamarac, FL

Direct design and execution of creative vision and concepts for this diversified family of firms across print and digital platforms. Projects included design and creative of unique luxury products.

• Delivered end-to-end creative for diverse product lines as strategic partner to CEO.

• Designed layouts, oversaw freelance creative vendors, directed and styled photography shoots.

• Elevated brand architecture for medical businesses. Designed corporate identities, redeveloped websites with CRM integration, and built suite of B2B collateral that helped position Medical Optics® for successful

$130M corporate sale.

• Managed design commercialization of multiple product lines. Art directed creation of Swarovski®-licensed flatware collection; collaborated with CEO on design, manufacturability, and multi-platform marketing campaign. software / skills

Adobe Creative Suite

Illustration

Image retouching

MS Office

Cinema 4D

Fluent in English and Spanish

awards

ABBY’s for:

Best Product Package Design:

Hair Care (APPLICA)

Exceptional Performance

Tide “The Buzz” (APPLICA)

2022 — Present

Senior Graphic Designer

2022

Senior Graphic Designer

2019-2021

Senior Graphic Designer

2009-2019

Creative Director

Artist

art direction design brand strategy marketing solutions more on next page >>

2006-2009

Freelance Art Director

Graphic Designer

2002-2006

Sr. Graphic Designer

Art Director

2001-2002

Art Director

1998-2000

Art Director

Graphic Designer

contact

mobile 954-***-****

e-mail *****.************@*****.***

porfolio dropbox

page 2

profesional experience continued

EXCEL DESIGN TEAM / Miami, FL

Managed conceptualization and design of packaging, promotions, point-of-sale materials, and trade show displays for clients of consumer products packaging design. Led creative vision and execution, partnering with executive leaders and clients to ideate and realize concepts, ensuring manufacturability and compliance with federal regulations. Projects included:

• Designed logo, brand identity, and packages for all types of food and beverage products.cheeses, spreads, beverages, juices.

• Collaborated with engineering team to innovate packaging, point-of-purchase displays and counter stands.

• Built full brand architecture, identity, and packaging prototypes for pitch to Ellen DeGeneres’s licensing agency for line of personal care appliances. APPLICA CONSUMER PRODUCTS, INC. / Pembroke Pines, FL Developed creative vision for brand identities, campaigns, packaging, and other elements. Partnered with Brand Marketing teams to architect brand solutions; coached and managed team of eight designers and subcontractors artists through the creative process; directed photoshoots; and ensured manufacturability. Notable projects included: Black & Decker, B&D Tide Buzz, B&D Mosquito Halo, Belson Products, Shear Technology, and other product lines across multiple price tiers. DESIGNERS IN MOTION, INC. / Doral, FL

Directed brand marketing strategy for fashion apparel designer. Oversaw all aspects of omnichannel creative vision and marketing execution for print and digital channels, including advertisements, promotional sheets, and other materials. Participated in product development on line of men’s neckties. Successfully positioned line for placement and distribution via Macy’s, Burdine’s, and Dillards. CULVER BRAND DESIGN / Milwaukee, WI

Managed the entire design cycle for clients of full-service creative services agency. Notable projects:

• PepsiCo – Worked with client brand teams to redesign packaging for 7UP (full line) and Mountain Dew (speciality products); developed sell sheets, brand guides, and icons. Created trade marketing for Pepsi Star Wars campaign.

• Harley–Davidson – Designed promotional calendar for dealer channel distribution.

• SC Johnson – Developed packaging, trade, and ad materials for Ziploc and Saran brands. Created “Project Adventure” concept for use in corporate meetings. education

MIAD – Milwaukee Institute of

Art and Design / Milwaukee, WI

Elkin Valencia

Contact this candidate