Creative Director

FRANK GALLO

Colonia, NJ 732-***-**** ***********@*******.*** www.frank-gallo.com LinkedIn.com/in/frankgallo1

QUALIFICATION SUMMARY

Creative Leadership Strategic Innovation Brand Growth

Dynamic creative professional with over two decades of experience delivering innovative branding, design, and digital/print production solutions across diverse industries. Proven track record of leading cross-functional teams to drive brand strategy, execute large-scale campaigns, and optimize creative processes for maximum efficiency. Adept at managing all phases of project lifecycles, from conception to execution, while ensuring alignment with business goals. Known for fostering collaborative environments that motivate teams to exceed expectations. Expertise in digital transformation, process optimization, and creative team development, offering a unique blend of artistic vision and operational acumen. Recognized for saving organizations significant costs while enhancing operational efficiency and brand consistency.

CORE COMPETENCIES

Creative Direction • Branding Strategy • Digital/Print Production • Project Administration • B2B & B2C Marketing • Client & Vendor Relations • Web Design & Development • Print & Digital Asset Management • Campaign Management • Cross-functional Leadership • Product Launch Strategy • Adobe Creative Suite Mastery

TECHNICAL SKILLS

Adobe Creative Suite: Illustrator, Photoshop, InDesign, Dreamweaver, XD, After Effects • Adobe Workfront • CMS Platforms • Marketo • Figma • Animation • Google Workspace • Infographics • Mac & PC Platforms • Microsoft Office Suite • Microsoft SharePoint • Campaign Management • Wrike

WORK EXPERIENCE

Creative Production Manager

Bausch Health, Cella by Randstadt Bridgewater, NJ 2024 to 2024

Managed daily operations of a hybrid creative team, overseeing print and digital designers, copywriters, and developers. Directed project intake processes, confirming clear scope definitions, accurate job specifications, and timelines. Led the development and implementation of operational improvements across the department, aligning resources to business needs while tracking key utilization metrics. Facilitated onboarding of new team members and coordinated monthly operations meetings to review metrics.

Steered the creation of a comprehensive brand library for 43+ products, reducing review rounds by 30% and improving design efficiency by 45%.

Negotiated new vendor contracts, reducing translation services costs by 28%.

Spearheaded the overhaul of the project management tool, increasing billable time by 60% and expanding project capacity by 201%, reaching 371 programs by July.

Developed and implemented a file backup system, ensuring 100% security and accessibility of creative assets, reducing project delays, and saving 65% in overnight print proofing costs.

Controlled an internal video shoot for the CEO’s conference, reducing outsourcing fees by 80% and generating additional work from Corporate Communications, growing the project count from 0 to 20.

Expanded proofreading services across business units, enhancing operational efficiency and quality control.

Creative Director

Medical Learning Institute, Inc. Tarpon Springs, FL 2023 to 2024

Created and applied a comprehensive creative vision for all educational programs, aligning product development with business goals. Focused on streamlining the operational structure and increasing the efficiency of the creative workflow by integrating new systems and strategies to support business expansion.

Launched the company’s first paid advertising and social media campaigns, driving a 33% increase in targeted ad reach and 13% higher engagement rates.

Built foundational processes to seamlessly integrate freelancers into the company’s creative team, enhancing overall productivity by 42% and alignment with business objectives.

Provided strategic creative guidance on new product development, laying the groundwork for future initiatives and long-term growth within a previously undefined creative landscape.

Creative Manager

WebMD New York, NY / Newark, NJ 2019 to 2023

Supervised a graphic design team for the $80M "MedscapeLIVE!" brand, overseeing creative direction for corporate and product branding. Collaborated with cross-functional teams, including marketing, sales, and event management, to deliver dynamic solutions for new branding initiatives, while managing project timelines and ensuring consistent brand standards.

Accelerated production timelines by 60% by creating responsive templates for 24 products, enabling the completion of 571 programs in 2022 without errors or missed deadlines.

Expanded the team from six to seven graphic designers, reducing turnover to 25%, in contrast to an 80% churn rate for contractor-heavy teams every six months across the company.

Designed the branding strategy for the company’s top-selling product of 2022 (125+ programs), contributing to revenue growth of $58M over three years.

Transitioned MedscapeLIVE! from in-person to virtual programs during the COVID-19 pandemic, overseeing 300 programs in 2020 and scaling to 574 by mid-2023, with a projected 683 by year-end.

Integrated creative assets from three acquired companies, expanding the portfolio from four to 24 products and leading the successful onboarding and training of new team members.

Art Director

Wizdom Media New York, NY / Rahway, NJ 2003 to 2019

Led the entire project lifecycle for a diverse client base, including multinational corporations, startups, and municipal governments, managing up to 30 projects monthly. Mentored junior designers and interns, guiding production techniques for various mediums, including print and digital. Identified cost-saving opportunities and employed process improvements, while overseeing client and vendor relationships to deliver impactful creative solutions across industries.

Mentored 15 designers and interns over 16 years, contributing to creative talent's professional growth and development.

Achieved 40% cost savings across projects by optimizing production processes, implementing automation tools, and reducing server space and subscription expenses.

Steered the UX/UI design and development of trade show interfaces for Siemens Healthineers, saving the client 50% compared to other vendors and helping them establish brand guidelines.

Spearheaded Siemens Healthineers’ largest annual trade show project as the preferred vendor for 12 years, handling the design and production for 200+ conferences annually.

Rebranded and launched new divisions for Bracco Diagnostics, contributing to their brand growth by 35% and expansion in the Gastro and RSDECON sectors.

EARLIER EXPERIENCE

FG Creative Services Colonia, NJ Freelance Consultant

EDUCATION

BACHELOR OF FINE ARTS (B.F.A.), ILLUSTRATION School of Visual Arts, New York, NY

TRAININGS & CERTIFICATIONS

FLASH DEVELOPMENT, School of Visual Arts, New York, NY

WEB DEVELOPMENT, Motion Over Time, New York, NY

CERTIFICATE, WEB DESIGN & DEVELOPMENT, Dataquest Systems at Montclair University, Fairfield, NJ

AWARDS & HONORS

BEST SUPPORTING MANAGER, Issued by MedscapeLIVE! (2022)

TRENDSETTER OF THE YEAR, Issued by MedscapeLIVE! (2022)

COMPANY WEBSITE AS SELF PROMOTION, Issued by NJ Ad Club (2015)

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