Product Manager Event Coordinator

SHIREEN THOR San Diego, CA

m: 949-***-****

**************@*****.***

linkedin.com/in/shireen-thor

EXECUTIVE SUMMARY

Vision-driven Global Marketer & Product Manager with career-long record of branding, content development, and marketing campaign management success for leading organizations. A dynamic, motivated, entrepreneurial Marketing and Product Manager with the educational background and proven work ethic to guide and support the design, development, branding, and marketing of a diverse portfolio of products, driving innovation to achieve business expansion and profitability. Out-of-the-box thinker who champions solutions to integrate best practices, drive continuous improvement, and mitigate product development risks, delivering strategic direction to achieve competitive positioning in dynamic markets. Recognized for superb communication skills, with the capacity to lead and mentor diverse individuals while building productive, professional relationships. Exceptional professional pedigree as Founder, Co-Founder, and CEO of firms specializing in global, disruptive product design, development and marketing. CORE COMPETENCIES

• Market Planning

• Branding & Positioning

• Sales & Marketing Strategies

• Content & Asset Strategy

• Lifecycle Management

• Product Commercialization

• Cross-Team Coordination

• Budget Management

• Consumer Engagement

• Market Research

• Campaign Management

• Partnership Building

PROFESSIONAL EXPERIENCE

AST DESIGN, SAN DIEGO, CA, 2015 – PRESENT

FOUNDER

• Direct a product design and development firm, crafting and implementing the company’s business plan and strategic vision to drive continuous growth and profitability.

• Innovate marketing strategies to achieve strategic market positioning in a competitive arena, leveraging skills in branding, sales, story-telling, and data analysis.

• Govern an interdisciplinary team of innovators, problem-solvers, and marketers who deliver project-based consulting on medical devices to a breadth of clients.

• Develop a high-performing team, guiding strategic alignment among departments to ensure client satisfaction across the product development lifecycle.

• Liaise with clients to provide the team’s unique set of perspectives, influencing product design with both creative and functional expertise to catalyze innovation.

• Spearhead the delivery of a unique, phased approach to structure the product development process to ensure financial viability, guaranteeing all benchmarks are achieved within timeline, budget, and scope.

• Conduct ongoing business analysis to proactively identify opportunities for improvement, creating and integrating policies and procedures that streamline cross-team communication and cooperation. MARIA SHIREEN®, SAN DIEGO, CA, 2015 – PRESENT

CEO AND CO-FOUNDER

• Preside over the first functional jewelry accessory company to combine the function of elastic hair ties with the stylish appeal of a bracelet, directing a team of 10+ employees to successfully generate over $10M in sales to-date.

• Run an omni-channel e-commerce platform with over 100 wholesale partners, big box retailers, and 1M+ member subscription boxes.

• Pioneer innovation in the industry, featured in over 100 print, online, and broadcast media outlets in recognition of developing and launching the impactful brand, MARIA SHIREEN®, single-handedly.

• Pilot the company’s expansion after founding with no outside investment to achieve sales in over 45 countries, revolutionizing the way women utilize hair ties across the fashion, beauty, accessory, and health industries.

• Own more patents on jewelry bracelets than any other company in the world (more than Apple Watch) for the MARIA SHIREEN® patent-protected hair tie bracelet (over 10 utility patents, 15 design patents, and 5 trademarks). SHIREEN THOR Page 2

• Recipient of industry recognitions such as: Red Herring North America Top 100 (2017); and Red Herring Global Top 100

(2017); Stevie® GOLD international award for Female Entrepreneur of the Year (2017) among other Stevie Award recognitions and was also a top finalist in her local community as San Diego's 2017 Business Women of the Year. THE MODERN PLANT, SAN DIEGO, CA, JANUARY 2020 – PRESENT CMO AND CO-FOUNDER

• Co-found a health and wellness company with a team of 10 people, launching to market the first personalized plant- based formulation designed to minimize health risks identified in genetic health markers.

• Establish all messaging, branding, and marketing strategies through in-depth consumer analysis, successfully executing commercial strategy by developing cohesive content compliant with brand standards.

• Produce marketing and sales campaign plans tailored to target audiences, utilizing a breadth of marketing tools and platforms to effectively engage with consumers.

• Architect the company’s entire website and social media platform, aligning all digital content and branding with overall marketing and product messaging strategy.

• Collaborate with team to ideate company’s product offerings, guiding each phase of the product development lifecycle with adept strategic planning and people management.

• Evaluate product performance based on KPIs and other benchmarks, enabling data-driven planning at all stages of product development and delivery.

• Assess market in order to identify opportunities for competitive advantage, developing a deep understanding of the current environment to inform business planning.

CAREFUSION, SAN DIEGO, CA, 2014 – 2015

PRODUCT MARKET MANAGER

• Oversaw portfolio expansion, conducting market research and analysis in order to identify gaps for business growth and increased profitability as the manager of 1 flagship product central to the company’s success.

• Created and updated designs, marketing materials, digital content, and relevant presentations to spur consumer engagement and sales.

• Led a cross functional team in crafting strategic plans and ensuring alignment among different business groups, including product development, marketing, and sales.

• Supported the sales team in understanding and selling key products, leveraging superb communications skills to capture diverse audiences.

ÖSSUR, ORANGE COUNTY, CA, 2008 – 2014

GLOBAL PRODUCT MANAGER

• Headed a global team of 5 product marketing managers from US, Canada, Europe, and Asia in managing a $50M medical device product portfolio.

• Performed in-depth evaluation of industry trends and customer needs to effectively drive new product development.

• Wrote strong value propositions to accelerate portfolio growth, with a focus on revenue generation and enhanced profitability through key alignment portfolio initiatives.

• Grew profit margin by 10% and revenue by 40%, successfully aligning product portfolio with market needs through data- driven planning.

• Championed the commercialization of 15 products in just 3 years by developing market analysis and product requirements and streamlining communication with local marketing and engineering teams.

• Commanded the company’s highest profit category, growing revenue 100% and profit 115%+ in 3 years for its flagship product by transforming differentiators into innovative product requirements.

• Integrated new technologies and offered customized order experiences to successfully overcome historically-declining product performance, increasing incremental revenue by 15% and enhancing customer relations for tangible results.

• Served as a key liaison between external opinion leaders, surgeons, and senior engineers to discuss and identify needs, technology trends, business solutions, and product management strategies.

• Entrusted with forming and implementing the strategy for global product pricing assessments.

• Realized a new product portfolio in the retail channel by driving innovative business development project. SHIREEN THOR Page 3

PREVIOUS EXPERIENCE

STRAUMUR-BURDARAS INVESTMENT BANK, REYKJAVIK, ICELAND, 2007 – 2008 SENIOR PROJECT MANAGER ACCENTURE, NEW YORK, NY, 2005 – 2007 BUSINESS ANALYST EDUCATION

BACHELOR OF SCIENCE, ENGINEERING (B.S.E.) IN INDUSTRIAL AND OPERATIONS ENGINEERING, 2005 University of Michigan, Ann Arbor, Michigan

AWARDS AND HONORS

RED HERRING NORTH AMERICA TOP 100

RED HERRING GLOBAL TOP 100

STEVIE® GOLD INTERNATIONAL AWARD FOR FEMALE ENTREPRENEUR OF THE YEAR STEVIE® GOLD AWARD FOR START-UP COMPANY OF THE YEAR TOP FINALIST AS SAN DIEGO'S BUSINESS WOMEN OF THE YEAR PROFESSIONAL AFFILIATIONS

ADVISORY BOARD MEMBER OF 2020MOM – A NON-PROFIT ADVOCATING FOR MATERNAL MENTAL HEALTH ADVISORY BOARD MEMBER OF GYFTHINT

ADVISORY BOARD MEMBER OF MAVENINDEX

ADDITIONAL INFORMATION

Languages: Conversational Farsi

Technical Proficiencies: Microsoft Office Suite, Windows, Microsoft Exchange, Active Directory, Microsoft Project, Access References available upon request

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