Integrated Marketing and Brand Development

Eric Hunter

201-***-**** *********@*****.*** https://www.linkedin.com/in/erichunter01/

Summary

Vice President of Strategic and Brand Planning with extensive experience in global brand initiatives and leadership in top organizations like Logitech and Huge. Successfully revitalized underperforming marketing teams and devised strategic marketing frameworks to drive cohesion and growth.

Key accomplishments include implementing innovative brand strategies and leading cross-functional teams to enhance corporate image and customer engagement. Dedicated to leveraging proven expertise in brand management and strategic insights to fuel market growth and differentiation for the organization.

Skills

Brand Strategy Development, Strategic Planning, Quantitative and Qualitative Research Methods, Creative Direction,

Team Leadership & Mentorship, Brand Consistency and Governance, Content Marketing, Brand Management, Strategic Process Activation, Agency Management, Marketing Automation, Campaign Execution, Customer Experience, CRM,

Work Experience

Performance Branding Consultants Montclair, NJ

Head of Brand Strategy Apr 2023 - Present

•Founded a consultancy to revitalize internal marketing teams, aligning performance marketing, sales enablement, and advertising efforts into cohesive, high-growth brand strategies.

•Developed and executed strategic triage programs that unified teams around refreshed customer perspectives, strengthening brand assets without additional budget allocations.

•Guided clients through a customized Marketing Flywheel process, accelerating sales growth and implementing systems that bolster long-term brand equity.

•Led in-depth customer research using both qualitative and quantitative methods to uncover insights for strategic product repositioning and brand differentiation.

Logitech Newark, CA

Global Head of Brand Planning Nov 2021 - Apr 2023

•Championed brand management strategies, aligning cross-functional teams to deliver cohesive messaging, significantly enhancing brand visibility in global markets.

•Implemented a marketing framework that melded brand objectives with customer insights, amplifying growth across marketing channels while aligning with key performance indicators.

•Unified audience strategies across multiple business units, optimizing media spending, and reallocating budgets toward impactful brand-building initiatives.

•Executed comprehensive online campaigns, leveraging digital marketing tools, marketing automation platforms, and social media to enhance brand engagement and e-commerce growth.

•Worked with stakeholders to craft and execute data-driven social media strategies, leading to elevated brand awareness and customer interaction.

•Utilized analytics platforms to inform data-driven decisions, optimizing marketing tactics for improved sales and enduring brand development.

Russell Research New York, NY

Vice President of Strategy Nov 2016 - Nov 2021

•Led integrated customer communication campaigns, managing cross-functional teams to boost engagement and satisfaction while aligning with business objectives.

•Pioneered client workshops as a cornerstone offering, enhancing onboarding efficiency and expanding project scope in nearly 50% of engagements.

•Leveraged market research and competitive analysis to identify target markets, customer needs, and opportunities for relative brand differentiation and category innovation.

•Stabilized traditionally seasonal revenue by implementing sales enablement software and establishing an internal thought leadership cadence, helping to lift the revenue by 20% in just two years.

Huge Inc. New York, NY

Vice President of Research May 2013 - Nov 2016

•Developed and implemented client-facing toolsets for customer feedback analysis, leveraging qualitative and quantitative insights to refine communication strategies and significantly boost customer satisfaction.

•Mentored and developed a high-performing team of 25+ marketing professionals across multiple disciplines, fostering a culture of creativity, collaboration, and continuous improvement.

•Established a client stakeholder engagement process that included onboarding, human-centered strategy development, and product consulting for digital, physical, and thought leadership products.

•Developed a design sprint offering with UX that included problem framing, customer needs exploratory, and product innovation, used for business development and stand-alone projects.

•Collaborated with cross-functional teams to develop and execute targeted marketing strategies, resulting in heightened brand awareness and increased customer engagement.

Russell Research New York, NY

Managing Director - Qualitative Practice Apr 2005 - May 2013

•Founded and led a pioneering qualitative practice, creating systems to gather and analyze customer feedback, driving innovative communication strategies and substantial market success.

•Oversaw the implementation of comprehensive qualitative projects, including concept evaluations and positioning exploratory studies, resulting in a diversified portfolio of high-profile clients and increased revenue.

•Spearheaded the buildout and launch of a standalone qualitative research facility, Focused Crossroads, including a team of 5 direct reports and 15 recruiters that grew to a breakeven run rate within nine months.

•Identified emerging market trends and provided insights to guide strategic decision-making, staying current with industry best practices.

Education

Oregon State University

Master of Arts (MA), Marketing & Speech

University of Oregon

Bachelor of Arts (BA), English

Certification

Ad Agency Account Planning: FCB, Deutsch, McCann Erickson

Workshopper Master Facilitator: AJ & Smart

Problem Framing Workshop Facilitator: New Haircut

Master Qualitative Moderator: RIVA Training Institute

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