Social Media Digital Marketing

Jessica Xujia Wei

Phone: 510-***-**** Email: ****************@********.***

Address: **** ****** ***, *** **, Berkeley, CA 94709 LinkedIn: www.linkedin.com/in/jessica-xujia-wei EDUCATION

University of California, Berkeley, College of Letters & Science Berkeley, CA August 2022 – May 2026 Bachelor of Arts, Majors: Data Science and Dance & Performance Studies GPA: 3.826/4.00

● Core Courses: Beauty and Joy of Computing, Data Structures, Economic Models, Introduction to Artificial Intelligence

● Awards: BCSSA Cultural Scholarship 2023 - Second Runner Up CERTIFICATES

HSBC Virtual Experience Program on Global Banking & Markets Completed in February 2024

● Skills Developed: Capital Markets, Credit Analysis, Trade Processes, Digital Banking, Financial Instruments, Market Commentary EY Microsoft Green Skills Passport Completed in November 2023

● Modules: Sustainability, Entrepreneurship, Skills of Employment in Green Economy BCG Virtual Experience Program on Strategy Consulting Completed in January 2023

● Skills Developed: Market Research, Data Analysis, Financial Modelling, Client Proposal Creation, Project Management United Nations (UN) Certificate in Sustainable Finance Completed in September 2022

● Modules: Sustainable Finance in Context, Sustainable Finance Fundamentals, Regulation & Self-Regulation, Financial Products PROFESSIONAL EXPERIENCE

CarbonSustain Berkeley, CA August 2024 – Present Data and AI Integration Intern

● Developed back-end code for carbon emissions reporting across scopes 1, 2, and 3, ensuring accurate data integration.

● Assisted in building AI models to identify clusters of SMBs and improve sustainability scores and reduce carbon emissions.

● Automated social media content creation and scheduling using Python and OpenAI, streamlining promotional efforts.

● Optimized data pipelines, enhancing the performance and accuracy of ML models used in sustainability reporting.

● Supported API development and integrated AI models with cloud platforms like AWS and Azure. FOSHO Tech Chicago, IL (Remote) August 2024 – Present Content & Digital Marketing Intern

● Wrote and published e-commerce and affiliate marketing articles, analyzing industry trends and optimizing content for SEO.

● Managed influencer outreach and collaboration, increasing brand visibility and engagement across global markets.

● Updated and maintained social media platforms (Facebook, LinkedIn), posting content according to a structured calendar.

● Conducted competitive analysis and market research to improve digital marketing strategies and affiliate performance.

● Helped align social media content with FOSHO’s AI-powered MarTech solutions for cohesive digital campaigns. Industrial Securities Co., Ltd. Shanghai, China June – August 2023 Industry Research Analyst Intern

● Drafted reports on the industrial gas industry, focusing on key players and production trends from an investment perspective.

● Analyzed a smart control company by extracting data from periodic corporate reports to conduct risk assessment.

● Contributed to a 50-page report on Hangyang Corporation through data research and analysis using Excel and PowerPoint.

● Collaborated on a mid-term strategy draft, examining mechanical sector trends, growth opportunities, and import reliance.

● Conducted market research on the industrial sector, analyzing competitors, market segments, financials, and growth strategy. Manulife Hong Kong SAR, China June – August 2021 MPF Investment Research & Advisory Intern

● Conducted research on market trends using reputable data sources to support advisory services and client engagements.

● Assisted Financial Planners in preparing materials for client meetings, including quarterly updates and MPF news monitoring.

● Demonstrated strong analytical skills and attention to detail while working on complex MPF investment research projects.

● Volunteered as an active member of the Diversity & Inclusion Committee and moderated a Women in Leadership panel. LEADERSHIP EXPERIENCE

Berkeley Chinese Students and Scholars Association (BCSSA) Berkeley, CA May 2024 – Present Chair/Vice President (2024-2025), Head of Activity Department

● Demonstrated strong leadership by organizing and hosting a BCSSA welcoming party for 300+ new UC Berkeley students.

● Planned and executed welcoming events, AGMs and IKEA shopping trips to help 150+ new students settle down. YWCA EIA (English In Action) Program Berkeley, CA May – June 2024 Lead Intern

● Propagated the EIA program, successfully attracting 6 partners and recruited 4 volunteers during the internship period.

● Conducted interviews with partners, documenting their English proficiency levels, preferred times, and volunteer preferences. SKILLS

● Business: Data & Analysis, Credit Analysis, Quantitative Research, Consulting, Strategy, Finance & Investment, ESG

● Technical: html, css, JavaScript, Python, Java, R, SQL, MATLAB, lua, regex, Canva, and MS Suite

● Interests: Capital Markets, Financial Industry, Sustainability, Dancing, Music, Cultural Experience

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