ABBYVEITCH@
LIVENATION.COM
@ABBBAGE 414-***-**** LINKEDIN.COM/
ABBYVEITCH
AV
OBJECTIVE
Passionate leader of the
entertainment industry seeking
ways to grow with my
organization.
SKILLS
Fluent in all aspects of
Microsoft Office and Adobe
InDesign. Programming
experience in Aloha, Rosnet,
Appetize, Ticketmaster, Vista,
and Micros. Familiar with
multiple A/V setups including
digital projection, soundboards,
and library media servers,
Broadsign, and Brightsign.
LEADERSHIP
Recipient of the 2022 Best of
Front of House Award from the
Wisconsin Restaurant
Association.
EXPERIENCE
SYSTEMS ADMINISTRATOR • MAY 2023 - PRESENT
LIVE NATION ENTERTAINMENT
Promoted into data integrity management of over 80 venues across North America to integrate analytics to improve food and beverage revenue operations at high volume concerts and entertainment venues. Provide training to the venues on system administration standards. VENUE APPLICATION ANALYST • AUGUST 2022- MAY 2023
LIVE NATION ENTERTAINMENT
Responsible for on-site, email, and phone support for venue leadership to maximize their POS systems and other revenue generating technologies related to food and beverage.
DIRECTOR OF OPERATIONS, FOOD AND BEVERAGE • SUMMERFEST / MILWAUKEE WORLD FESTIVAL • MAY 2021- AUGUST 2022
Designed the food and beverage program for 48 bars and 6 concessions locations on the Summerfest grounds and American Family Insurance Amphitheatre. Increased per caps by 54% in Summerfest 2022 over 2021. Led a team of 90 food and beverage managers and 450 associates. Responsible for sponsorship relationships, training programs, and revenue growth.
OPERATIONS MANAGER • MARCUS THEATRES • JULY 2017-JULY 2020 Oversaw food and beverage at multiple locations. Traveled to various properties to train managers on film booking, personnel management, budgeting, P&L’s, food and beverage operations and inventory. EDUCATION
BACHELOR OF THE ARTS, PSYCHOLOGY • UW-MILWAUKEE, 2014 Published author on an experiment at the 2014 American Psychological Association regarding physiological responses to stress. ABBY VEITCH
HIGH VOLUME FOOD & BEVERAGE PROFESSIONAL