A Communications Expert with decades of experience

Laurel Modic

440-***-**** ~ ******.*****@*****.***

ONLINE PORTFOLIO: www.laurelmodic.com

A communications expert with a record of success in writing, editing, publishing, public relations, advertising and media buying.

SKILLS: Editorial and catalog copywriting, storytelling, brand voice creation, advertising, print and online media buying, public relations, leadership, international media relations and online content creation including blogs, reels and Performance Max campaigns

COPY MANAGER Universal Screen Arts, Hudson, Ohio

01/23 — 09/24

•Increased the open rate by 11% for Signals emails

•Supervised the copywriting team including full-time and freelance employees

•Wrote catalog, SEO, email and blog content

•Oversaw the content and voice for all 7 brands

•Wrote Google Performance Max campaigns for multiple brands

•Developed a new Instagram video program to promote our T-shirt business to a younger audience

Universal is a direct marketer of gifts, T-shirts, home goods, and health products.

COPY MANAGER AmeriMark Direct, Middleburg Heights, Ohio

12/14 – 01/23

•Supervised the copywriting team including full-time and freelance employees

•Hired copywriters; mentored them to help them succeed; wrote annual reviews

•Created the voice of Harriet Carter and worked with the team to grow sales

•Created comprehensive Brand Guides for all AmeriMark Direct titles

•Launched a copy database to make finding and placing copy easier

•Created a spelling guide to standardize spelling across the catalogs

AmeriMark is a direct marketer of apparel, cosmetics, jewelry and health products.

SENIOR COPYWRITER AmeriMark Direct

12/07 – 09/14

•Awarded Best Catalog Copy in the country in 2013, 2014 and 2015 by Multi Channel Merchant. Honorable mentions: 2008, 2012

•Mentored copywriters to improve catalog copy

•Met or beat deadlines and ensured that my copy team did the same

FREELANCE WRITER / EDITOR Medical Mutual of Ohio, Applied Technology Systems

12/06 – 12/07

•Wrote and edited marketing materials for the $2 billion medical insurance company

• Edited content for teaching guides

• Wrote an article on “Creating Applied Academics”

• Edited 300-page book to ready for publication

MEDIA RELATIONS ERICO, Solon, Ohio

8/03 – 11/06

•Started an international public relations program

•Decreased cost per release from $2,000 to $1,250

•Increased public relations metrics – Column inches up 100%; cash value up 105%; audience exposure up

8,000%; number of clips up 61%

•Bought $500,000 of print and online advertising

•Decreased overall advertising costs by more than 40% and negotiated global advertising contracts

•Wrote copy for international and national advertisements, press releases, case histories, e-mail blasts, web pages, videos and marketing literature

•Shaped creative concepts for a worldwide creative ad group

•Placed press releases and articles internationally including materials publicized in the Netherlands, Russia, England, Southeast Asia, the Middle East, Mexico and Australia

ERICO is a leading manufacturer of precision-engineered products.

PUBLIC RELATIONS / TECHNICAL WRITING CONSULTANT Barnes Distribution

1/03 -- 10/03

•Wrote and placed a story on the company’s ERP/purchasing loop solution

•Provided public relations guidance

Barnes Distribution is a $550 million subsidiary of the Barnes Group

GROUP PUBLISHER

ASSISTANT VICE PRESIDENT OF SALES & MARKETING Adams Business Media, Solon, Ohio

12/99 -- 5/01

Engineer’s Digest, Environmental Technology, and Solid Waste Technology

•Managed a staff of 37 sales, marketing, production and editorial professionals

•Handled a $3,000,000 budget and showed a 20% improvement to P&L

•Developed additional revenue-generating venues as National Sales Manager including the “Beautiful People” campaign that brought in three new advertisers

•Represented the magazine by sitting on the Marketing Communications Board of the Association for Facilities Engineering and by speaking to other industry associations

ASSOCIATE PUBLISHER / EDITOR Engineer’s Digest, Solon, Ohio

10/98 – 11/99

•Saved up to 56% by negotiating new contracts while ßplanning tradeshow participation.

•Handled day-to-day operations, budgeting and sales team direction

•Monitored financials and put together a $2,000,000 budget

•Penned articles, columns and product sections. Oversaw magazine layout.

•I threw a party for our advertisers – that Buddy Guy requested to play at – which landed us more business

•Wrote house advertisements, marketing brochures and media kits

MANAGING EDITOR

04/97 – 09/98 Engineer’s Digest, Solon, Ohio

•Directed five-person editorial staff, wrote articles, participated in magazine layout

•Wrote the second-most popular article in the magazine’s history. The article received 900+ requests for more information and was reprinted four times

•Represented editorial in sales calls with sales staff

•Nominated for ASPBE and Jesse H. Neal award

Adams Business Media was a business-to-business publishing house with 32 titles

Graduated: Ohio University – B. S. in Journalism, Cum Laude Graduate

Major, Public Relations Minors: Political Science and Business

Pursued: Ohio University – Master’s Degree in American Government

Finished all course work; thesis not completed

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