Marketing Manager Digital
Resume:
Andrea MARKETING Suárez MANAGER
EDUCATION
M.B.A.
Marketing Management
Universidad Autónoma del Estado de
Puebla.
B.A.
Industrial Design
Centro de Diseño, Cine y Televisión.
Ced Prof: 9657790
CERTIFICATIONS
****.****.******@*****.***
in/andreasuarezreyes/
Google Certification
Analytics/ Ads
MIT (Massachusetts Institute of
Technology)
Internet (IoT) Blockchain Artificial
Intelligence Cybersecurity
Generative Artificial Intelligence
The University Of Chicago
Digital Marketing
Google Analytics
SEMrush
Google Ads
Google Tag Manager
Hubspot
MeetSoci
Buffer
Trello
PLATFORMS
Hubspot Academy
SEO and Inbound Marketing
I have a proven track record of increasing conversions and generating leads through a data-driven focus.
Expertise in both B2B and B2C environments with a strong emphasis on digital marketing, analytics, and complete campaign execution.
INTRODUCTION
EXPERIENCE
Keyrenter Property Management USA (B2B)
Sep 2019- Mar 2022
Franchise Marketing Coordinator
Developed strategic marketing initiatives for 60 franchises. Monitored and optimized Account-Based Marketing (ABM) campaigns. I implemented marketing plans that incorporated print, broadcast, and online content.
I set up and managed tracking systems for marketing campaigns. Marketing Analyst
Koda Brands USA (B2B-B2C)
Feb 2017- Aug 2019
I created an executed and planned marketing and sales funnel based on buyers' journeys on the website.
We have increased website traffic with specific marketing campaigns. Define the voice and tone for marketing and communications. Developing, implementing, and tracking marketing campaigns for ICE and EV vehicles. These include email, social media, digital campaigns, events, and webinars.
Manage all aspects of B2B campaigns, including search, display, paid social, and retargeting.
Develop and implement SEO strategies to increase organic traffic by 171%. Monitoring and reporting on marketing activities and general website performance.
Events, PR, and 359 annual publications, including webinar audience maintenance.
Marketing & Comms Manager
Element Fleet Management MEX-USA-CAN (B2B)
April 2022- May 2023
Implemented 360 marketing strategies including digital marketing, public relations, and communications.
Developed and tracked marketing campaigns for electric vehicles and Teslas. Increased the number of conversions by 1,455 for search and brand awareness campaigns.
Drove 280 leads with Google and social media campaigns. 225 lead generation from events.
Marketing Manager
EV Garage Miami USA (B2C, B2B)
May 2023- Present
E-Commerce and Commercial
Management
LeadSimple
ProspectIn
Sales Navigator
Active Campaign
Jira
Aptly
Odoo
CRM, CMS, and
more.
EXPERIENCE
DISTRICT MANAGER
Develop and implement commercial and marketing strategies to ensure consistency across all stores. Recruiting, training, and disciplining store managers. Monitoring the monthly reports on activities and campaign results. Manage the operations of multiple stores.
Developing strategies for revenue growth.
Setting key performance indicators (KPIs).
Oversee all operational aspects, including distribution operations, customer service, human resources, administration, marketing, and sales.
Meet business goals and metrics.
Identify current and prospective sales and expansion opportunities. Telefónica Movistar MEX
Oct 2013- Jan 2017
BRAND CHAMPION/BRAND ASSURANCE
Develop a consumer product strategy for Mexico that ensures we can satisfy market needs, maintain brand consistency, and carry out quality control based on different markets. Provide support for marketing and retail activities, including the provision of retail materials, the organization of events, and the implementation of promotions.
Identify product and market trends to support the licensing business. Provide appropriate creative and brand assurance guidance and support to licensees and agents to ensure sustained growth.
Collaborate closely with the studio's creative team to ensure that our approval standards remain current. Manage the approval process for product development, from concept to pre-production samples to final products. It is the responsibility of this department to ensure that all product submissions by licensees and agents are approved promptly and recorded in the approval system.
Provide regular training and scheduled workshops to licensees and agents. Brands under my direction: Le Petit Prince, Real Madrid, Crayola, Candy Crush, Plants VS Zombies, Sesame Street, Ducati, UFC, Universal Studios (Minions, Jurassic Park, Fast and Furious, Real Madrid, Chelsea, Milan, Rovio (Angry Birds), Five Nights at Freddy's, Halo, Minecraft, and more. Tycoon Enterprises MEX-USA
Mar 2009- Jul 2013
SOCIAL MEDIA COORDINATOR
SIDE PROJECTS
The BrandsMen USA
Jul 2022- Jul 2023
Working with clients primarily in the USA.
Design, and build, the content calendar for each client Research audience preferences and discover current trends Create text, image, and video content
Design posts to sustain content engagement
Measure web traffic and monitor SEO
Define the correct Social Media platform for each client LANGUAGE
SPANISH: NATIVE
ENGLISH: GE ADVANCED INTERMEDIATE
ADDRESS
MIAMI, FLORIDA, USA
33155
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