Packaging Design Product Development

MIRON SWYST **** Hannington Ave. Wantagh, NY *****

516-***-**** ******@*****.***

Resolve brand and visual communication, concept development, design and implementation/production spanning; corporate ID, promotion, logo ideation, illustration, packaging design, (big box-consumer goods, games (licensed), lifestyle, pharma, food and spirits, beauty/luxury), product concept ideation, branding systems/style guides/kits, lookbooks/story boards, collateral, in-store, environmental, e xperiential, POP/POS, and integration of print content into digital format.

Drive all aspects of project life cycle from strategic kickoff to integrated deployment. FREELANCE

Spinmaster, Revlon,

Pearlfisher, PVH,

UniWorld Group,

Global Brands Group,

Case Agency,

Peter Thomas Roth,

Lloyd & Co., Coty,

NSG, Profoot, FCB,

Holmes & Marchant,

Think Brands,

2013 - Present

Developed concept and designed packaging for product lines based on their respective positioning and marketing strategies.

Responsible for successful product line launches within the chain, global, and beauty supply c hannels. Innovated line extensions and expanded core packaging to reflect a specific promotional intent, while enhancing brand equity and packaging integrity. Proactively supported marketing and product development initiatives, such as development of merchandising walls for beauty supply channels, counter displays, POP and consumer interactive educational vehicles, to ensure brand loyalty and positive customer experience. Lead team environment of designers bringing solutions, studies and iterations of l ogos, packaging design, POP, catalogue layouts, advertising and production. Oversaw 3-D and industrial design teams and development of packaging trays, blisters, and t echnical dieline solutions. Spearheaded visual solutions for trade shows, e.g. Cosmoproff, Italy. Oversaw architectural blueprints, internal display resources, and external display vendors responsible for structural elements and delivery deadlines.

ART MANAGER

Ivy Enterprises Inc.

a Division of

Kiss USA Inc.

2007 - 2012

Conceptualized and designed :

• Compelling promotions and packaging graphics for brands within the color/color-care group, line extensions and customer retention programs

• Logo solutions for various internal/external business functions

• Displays and collateral, including counter displays, cubes and shelf-talkers, launch kits, posters and banners

• Educational field material for select distributors and chains

• Sales incentive/customer retention material, with intent to build brand integrity

• Event invitations and technical-educational material for internal sales staff Oversaw and championed brand language with visual cohesive messaging across brands. Actively developed thoughtful hierarchies for content and collaborated closely with product development and marketing to organize and prioritize relevant package information. Strategized project inputs; criteria, objectives, processes, deliverables and schedules with marketing, and print production teams. Maintained open lines of communication with all stakeholders. Established key milestone dates and assigned design resources accordingly. Managed resources; secured photographers and photo-shoot schedules, supervised retouching, color accuracy of proofs and assured quality control at press runs. ART DIRECTOR

Matrix Professional

Products Divison

L’Oreal USA

2001 - 2007

MIRON SWYST 1725 Hannington Ave. Wantagh, NY 11793 516-***-**** ******@*****.***

Directed promotional programs for several business groups each with their own unique brand language and positioning, while maintaining critical visual consistency across these disparate product lines. Managed multiple concurrent programs with aggressive schedules and complex work-flow. Interfaced and collaborated with a variety of marketing stakeholders while overseeing a staff of comp production professionals and in-house digital photography resources. Researched, tracked and identified relevant trends in the teen fashion and beauty category. DESIGN DIRECTOR

Sally Hansen

Designed packaging, POP display, catalogs, collateral, and promotional material. Reported to Marketing and Sales Vice Presidents of Retail and Advertising Specialty divisions to craft marketing and creative strategies.

Coordinated the selection and oversight of pre-press vendors, freelance artists and photographers, attended press runs, researched new technologies relevant to print, packaging and display. ART DIRECTOR

DriMark

Products, Inc.

Designed primary and secondary packaging, collateral, displays, in-store promotions and supervised all stages of production.

Responsible for designing and delegating all creative work for Giò bath line launch. Oversaw production artists, vendor selection, photo-shoots, sell sheet production, and press-runs. SENIOR DESIGNER

Cosmair ;

Giò de Giorgio

Armani, Armani

for Men

Implemented the design of packaging for fragrance, color and treatment lines: displays for new product launches and seasonal color forecasts, mailers, referral cards, magazine inserts, and co-op ads. Coordinated mechanical production and freelance artists, selected vendor, ensured packaging and collateral print quality.

SENIOR DESIGNER

Revlon, Inc. ;

Princess Marcella

Borghese

Designed B-to B, trade ads, consumer direct mail, customer retention, sales promotion and POP material for Doubleday Publishing, Manufacturer’s Hanover Trust and Barclay Bank. ASSISTANT ART

DIRECTOR

Saatchi & Saatchi

Direct

LAYOUT ARTIST Designed circulars and collateral material, catalogues. J.C. Penney

Fashion Institute of Technology

A.A.S. Advertising Design; A.A.A. Illustration

EDUCATION:

Creative tools: Adobe Cloud; Illustrator, Photoshop, InDesign, Bridge; Keynote

(general knowledge; Dreamweaver, HTML/CSS, Webflow), Quark Express Pursuing: UX/UI; Figma, XD, Adobe Express, Premiere Rush, Aftereffects, Animate Productivity tools: Office 365, OneDrive, Microsoft Word, Excel, Powerpoint, Mailchimp, Salsify, Basecamp, 5 PM, PDF, Sharepoint, Esco/Studio, Teamwork, Google Docs, Slack, Planisware SKILLS:

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