Business Development Digital Marketing

Shaili Gupta

Bhopal, Madhya Pradesh https://www.linkedin.com/in/shaili-gupta/ +91-999*******

************@*****.*** https://github.com/Shailigupta7/ EDUCATION

Vellore Institute of Technology, Bhopal University B.Tech in CSE (CGPA-8.74) 2024

Delhi Public School, Vijaipur

Higher Secondary School 12th (85.4%) 2020

SKILLS

Skills and Tools – Python, SQL, Django, Power BI, MS Excel, SEO, SEM, MS Office, Canva CERTIFICATIONS

• Google Data Analytics Professional Certificate. 2022

• Google Digital Marketing Coursera Certification 2022

• Microsoft Azure Data Fundamentals (DP-900) 2021

PROJECTS

MyFitAnalysis Project

• Utilized Statistical modelling techniques to analyze data, trends and patterns, which led to enhancement of 5% in overall sports performance.

Tech Stack: Python, Jupyter Notebook (NumPy), PowerBI, Excel, MySQL

• Employed methods to scrutinize data sets, revealing insights and correlations, resulting in 15% increase in daily steps count.

Student Performance Analysis Project

• Created a report demonstrating average total score by Parent Education and Race where 65% of students from Group C ethnicity demonstrated above-average performance in math, reading, and writing. Tech Stack: MS Excel, Tableau, Jupyter Notebook, Python, MySQL

• Notably, 64.2% of students who completed the test preparation courses scored higher than those who did not, indicating a substantial correlation between test preparation and academic achievement across all subjects. EXPERIENCE

Cube Business Development Associate Intern 04/2024-07/2024

• Drove 20% increase in lead generation and improved client engagement by conducting targeted market research and connecting with over 50 industrialists and professionals, enhancing public relations and strategic planning capabilities.

• Collaborated with a diverse team to refine client relationship management processes, resulting in a 15% improvement in customer satisfaction and gaining invaluable mentorship that solidified my passion for business development.

Dreams Events and Services Corporate Event Marketing 08/2022-10/2022

• Coordinated 75% of the selection and engagement of speakers and sponsors for company-hosted international events, including the "Future of Commercial Excellence and Pricing Summit" and the "Digital Onboarding and Banking Experience Summit."

EduRev Business Development Intern 06/2021 – 07/2021

• Implemented data-driven marketing campaigns leveraging SEO, SEM, and social media channels to amplify brand visibility and attract qualified leads, boosting customer engagement and sales by 10%. CO-CURRICULARS LEADERSHIPAND VOLUNTEERING

Team Lead, Outreach and PR Team, Cyber Warriors Club, VIT Bhopal 2021

• Organized event of more than 300+ people.

• Ensured smooth event management to provide a positive experience for attendees while conducting 5 events in my tenure.

Core Member, AdVITya (Inter University Sports Fest) 2023

• Led Operations of the University fests with planning of for different games and ensure adherence to guidelines tomaintain and communicate eligibility as a registered student organization.

• Organized Girls Table Tennis competition with more than 20 participants by conducting singles and doubles.

Extra-Curricular Activities 2022-23

• First place- AdVITya Cricket, Runner-up- Football AdVITya, Runner-up- Table Tenis AdVITya

• Represented University in Valorant Tournament in JUET Hobbies:

• Playing Table Tennis, Cricket, Badminton, Cooking, Avid Book Reader

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