Cherry Yiu
Product Designer
Background in finance and business operations
Work
Product Designer, Workday
Jan 2024 - Mar 2024
- Designed the user experience for the Gartner Product Marketing Demo, focusing on creating high-fidelity mock-ups and interactive prototypes
- Created the user flows with the Product Managers of Technology and Healthcare vignettes to utilize the Artificial Intelligence technology to enhance the performances of the Enterprise Cloud products
Product Designer, Citizens Bank
Aug 2022 - Dec 2023
- Designed, prototyped and conducted usability testings of the Payment Delegation functionality for the mobile app and created prototypes for usability testing
- Developed the Mobile Quick Links and prototypes for consumer banking app, working closely with the User Research team to carry out usability testing and refine the design
- Contributed to the design system and rebranding of the online banking platform, improving the overall UX experience within the payment pod Product Designer, Zus Health
May 2022 - Jun 2022
- Created mid-to-high-fidelity mock-ups and prototypes for a pre-populated medication list, optimizing the Patient Onboarding Experience
- Moderated user research sessions to gather insights on patients’ experience, informing design improvements
- Designed and maintained a Persona Library for various stakeholders including buyers, care team members, patients, builder developers, targeting at better solutions for the right audience
Product Designer, Workday
Jan 2022 - Apr 2022
- Collaborated with PMs and user researcher to explore the design gaps of the Higher Education customers for the Grants Project, created personas to understand the challenges and opportunities
- UX design help on the high-fidelity mock-ups and the prototypes of Gartner marketing campaign materials on Technology and Professional Services Vignettes with the Director of Product Marketing, Product Managers and Senior Product Designers
Product Designer, Door3
Aug 2021 – Oct 2021
- Engaged in requirement gathering with business analysts and product managers to address user problems for MountainSeed Appraisal Management Company
- Contributed to the evolution of the design system and created UX artifacts including user flows and wireframes
www.bycherryyiu.com
PW: NYsummer2022
***********@*****.***
http://www.linkedin.com/in/cherry-yiu
Education
U.C. Berkeley Extension
2018 - 2019
Professional Program in User Experience
Design and Graphic Design
The University of Hong Kong
BBA (Accounting & Finance)
Tools
Figma, Webflow, Sketch, InVision, Principle,
Jira, Confluence, Miro, Adobe Creative Suite,
Premiere Pro, After Effects, Procreate
Industries
Finance
Education
Healthcare
Construction
Real Estate
Awards
Science Hack Day 2019, San Francisco
Best Design Award
Climathon 2019, San Francisco
First Prize
Language
English, Mandarin and Cantonese
Product/ Visual Designer, Carbon0
Oct 2019 – Mar 2021
- Designed game character and the overall look & feel of the game to enhance storytelling through gamification
- Developed marketing materials including Instagram content and a paper-cut intro video using Premiere Pro
- Launched the Beta version of the game on the Android Play Store
- Won Best Design in the Science Hackathon, representing the US team at the Climate Change Conference in Paris before the pandemic global lock-down
- Secured funding from Square up and Google to advance game development Product Designer, Dockpad
Aug 2019 – Mar 2020
- Designed an agile scheduling platform for field construction workers, successfully gained pre-seed funding
- Created low-to-high-fidelity wireframes, user flows and interactive prototypes
- Refined the value proposition by pivoting to focusing on the scheduling feature after key feedback from a superintendent
- Collaborated closely with the engineering team in a start-up environment Freelance Visual Designer/ Illustrator/ Educator
Jan 2015 - Present
- Animated and created the 2D illustrations for instructional videos for Happy Caps, promoting mushroom kits at Costco Canada
- Designed presentation deck for Levis’ the Board Meetings via visual communication
- Illustrated and edited a children’s book on resilience and climate change
- Created custom wedding invitations for friends and book covers, including for Playdoh and a book for social workers
- Conducted paper-cut art workshop at Queens’ Rego Park Library
- Designed Logo
- Taught art and math classes to children from age 3 to 12 using the Montessori Method