Ux Designer User Experience

Maithily.Ashtankar

UX Designer

New York, NY ********@***.*** Contact: +1-623-***-**** www.maithilyyux.com LinkedIn EDUCATION

Arizona State University May 2024

Master’s in User Experience

Courses: Human Systems Engineering Product Design and Evaluation Usability and User Experience GPA of (4.0/4.0)

University of Mumbai

Bachelor’s in Computer Science Engineering

GPA of (8 /10) August 2021

PROFESSIONAL EXPERIENCE

Anvilist [Volunteering – B2B, SaaS] Remote

UX Designer July 2024 - Present

• Developed a complex design system for an early-stage start-up from scratch, encompassing style guidelines, typography, navigational structures, and affinity diagrams, color palettes, and maintained component libraries—established design tokens and variables for consistent application across the product.

• Redesigned the information architecture leading to a 15% improvement in task completion rates during user testing. Mapped and documented user journeys, ensuring a seamless and cohesive experience throughout the portal and reducing drop-off rates by 10%.

• Participate in Agile processes, including sprint planning, daily standups, and weekly design reviews. Defend design decisions backed by user research and data with stakeholders, and understand customer requirements and business objectives.

• Collaborated closely with product managers for feature development and engineers to ensure design feasibility before developing using Zeplin and QA build. Hushh [B2B Wallet Experience] Seattle, Washington

UX Designer June 2023 – Feb 2024

● Developed a comprehensive User research plan with 30+ user interviews on UserZoom, crafted personas, and performed field studies on the luxury market. Analyzed the research findings in Tableau to provide insight into user’s needs and behaviors. and helped with PRD (Product Requirement document).

● Translated 300+ Figma designs into Flutter Flow, reducing front-end development time and ensuring WCAG 2.2 AA accessibility standards during handoff and integration with engineering. Effectively communicated design rationale by presenting design concepts and solutions to stakeholders and clients, receiving approval for 90% of proposals.

● Translated business objectives into actionable design decisions with CEO, product manager, and engineers; pitched MVP to LVMH stakeholders, highlighting market gaps in the luxury industry, and securing $1M in funding.

● Developed information architecture, a user journey map, site maps a design system, and a clickable prototype in Figma for a one-click QR code solution; improved conversion rate by 61% through iterative usability testing.

Sodexo Capstone at ASU Tempe, Arizona

UX Designer Jan 2024 – May 2024

• Uncovered critical food insecurity issues among ASU students through surveys, and in-person user interviews. Engaged with various stakeholders at Sodexo to gather insights, validate solutions, and secure support for the initiative.

• Successfully advocated for implementing the Pitchfork Pantry initiative by delivering compelling presentations of research findings and proposed solutions to university officials. Let’s Career Up [B2C Career Platform] Remote, India UX Designer Jan 2022– July 2022

● Designed an end-to-end product from concept to launch for a platform connecting users with over 3000+ career professionals, leveraging a proprietary algorithm. Collaborate weekly and communicate rationale with the stakeholders and technical team to ideate and validate design concepts.

● Conducted evaluative testing with 10+ participants using UserTesting.com; designed a seamless user journey, synthesized and designed findings, reducing the onboarding time by 30%. Executed product roadmaps for new features, established reusable design system components, patterns & guidelines for consistency, and delivered high-fidelity visual layouts and a prototype.

Salt [Fintech Internal Tool] Bangalore, India

UX Designer Nov 2021 - July 2022

● On-boarded the employees of Salt by co-designing a digital signature platform with cross-functional teams by reducing the turn-around time for documentation by 40%.

● Translated usability research insights to generate concepts in a design sprint and prioritized them with the software development team in a fast-paced environment.

● Developed and curated comprehensive design systems and component libraries in Figma; collaborated with developers to ensure seamless integration, resulting in a 30% reducti on in design iteration cycles and improved project timelines.

● Created sketches, delivered wireframes, prototyped components following the best UI practices, and system guidelines, and assisted in business operations.

● Increase the customer rate by 25% after the launch to save the employees time wrapping up the KYC documents. Digivantrix [Client Website] Remote, India

Web Developer Oct 2020 – Oct 2021

● Executed responsive design using HTML, CSS, and JavaScript for brands and products, leading to 30% customer retention by strategic direction.

● Drove multiple projects using an agile sprint system, consistently adhering to deadlines and business targets.

● Performing code evaluation, conducting website design audits, planning content strategy, SEO and scheduling posts and infomercials on social media platforms. Helping brands develop strategies, reach their target audience via social media, and focus on customer experience. PROJECTS

Mathematics website for Dyslexia Students – Lead UX Designer [Figma, HTML, CSS, JavaScript]

• Led generative research, and created an accessible, intuitive interface for a math learning website for dyslexic students using shapes and colors, focusing on user-centered, inclusive design practices.

• Enhanced user retention by 50% and reduced cognitive load by 40% through the application of evidence-based design principles tailored for dyslexic students. Craigslist Redesign – UX Designer [Figma, Excel, Zoom]

• Identified and addressed key user pain points by leading Usability testing which led to the development of 10 user-centric design solutions and achieved an 80% conversion rate increase.

• This success was rooted in a data-driven approach, incorporating user interviews, qualitative research, user feedback, A/B Testing, and heuristic evaluations, demonstrating my ability to enhance product value through UX research and application. [Link] Blossom: A Postpartum Companion – UX Designer [Figma] Conceived and developed a scalable application to help women in their postpartum journey. Conducted qualitative and evaluative user research for defining customer archetypes, data- driven personas, writing surveys, user interviews, user flows, and A/B testing on concept and existing designs leading to 20+ overall design iterations. [Link] SKILLS

Design: Storyboarding, Wireframes, Interactive Prototype, Interaction Design, Graphic Design, User Interface Design, Visual Mockups, and Task Flows. Research: User Research, Surveys, User Interviews, Competitive Analysis, Contextual Enquiry, Market Research, Usability Testing, User Flows, and Heuristic Evaluation Tools and Languages: Figma, FigJam, Sketch, Adobe Xd, Jira, Invision, Adobe Creative Cloud, Miro, Photoshop, Illustrator, Optimal Workshop, User Testing, HTML, CSS, JavaScript, Python, Flutter Flow, Tableau, Microsoft Office Suite Google Suite, C, C++. Soft Skills: Empathy, Analytical and Problem-Solving, Team building, Interpersonal Skills, Self-Starter, Executive Leadership, Adaptive Learning, and Communication Skills. HONORS & AWARDS

● Dean's List Honor: Awarded for achieving a high GPA and demonstrating exceptional academic performance in computer science coursework.

● Outstanding Final Year Project: Recognized for significant contributions to a research project, showcasing innovation and excellence in parallel computing.

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